Kontra

🎧[NOVA EPIZODA PODCASTA #94]🎧 Jedna od najbrže rastućih IT agencija u Hrvatskoj ima novog CEO-a. To je Hrvoje Gorajščan. Osim što smo se morali baš jako koncentrirati da mu točno napišemo prezime, Hrvoje nas je svojim znanjem i iskustvom natjerao i da koncentrirano razmislimo o IT industriji. 💻 Bilo da ste developer ili je vaše poslovanje na bilo koji način povezano s IT-em, ovo je epizoda za vas. 😉 #DanZaPodcast #Podcast #IT #Qagency

✨ Lessons in authenticity and connection ✨ ✨ In a world where everyone can create and share, brands must keep a close eye on the content surrounding them. User-generated content (UGC) is no longer a buzzword - it’s a crucial strategy for genuine engagement. 🔗 UGC is digital gold mined directly from customers, giving brands authenticity, trust, and the "social proof" that modern audiences crave. 🌍 Is your brand embracing the power of UGC yet? 👇 #digitalmarketing #UGC #businessstrategy 

🤝 Agencies and clients work together in different ways 🤝 At Kontra, we believe that the depth of agency involvement can significantly influence marketing outcomes, so transparency and collaboration lead to targeted results and better ROI! 💡✨ This article dives into the various levels of agency engagement, highlighting how different levels of collaboration can shape strategies and drive results. From basic task execution to comprehensive partnerships that leverage data and insights, understanding these levels is crucial for maximizing the effectiveness of marketing initiatives. Join us as we explore how agency involvement impacts your business's success! 📈 #digitalmarketing #agencyinvolvment #businessstrategy 

🚀 Kontra Agency recently teamed up with HoReCa Adria Zagreb to host an insightful panel at the Zagrebački Velesajam, diving deep into the latest trends and innovations in the hospitality industry! 🚀 Ilija Brajković highlighted emerging travel trends and marketing shifts in hospitality. Key takeaways included a strong preference for experiential travel, especially among younger generations, and the rise of new traveler profiles like eco-adventurers 🌍🌱 and cultural enthusiasts 🎭. The panel emphasized a digital-first strategy, encouraging brands to focus on direct bookings, targeted ads, and personalized guest experiences. They also stressed the importance of authentic content on platforms like TikTok and collaborations with micro-influencers for genuine engagement and reach. 📲 During the panel, Lucian Mrzlic (Maslinica Hotels & Resort) Dario Guljelmovic (Orvas Croatia), and Ilija explored fresh, innovative ways to connect with clients and capture attention in today’s digital space. 🎯 👇 For more, check out the full article from Poslovni Turizam below! #digitalmarketing #tourismmarketing #HoReCaAdria

✨ Lessons in authenticity and connection ✨ The digital world moves extremely fast, making it harder than ever to capture attention. With countless brands competing, a refined visual approach is essential. Ana strived to show how a well-crafted photo strategy can be transformative! 📸 Find out when and how to use stock photography for your brand and how you can evoke deep emotion using custom photography. 🎨 Take a look below. 👇 #digitalmarketing #photography #authenticity 

🎨 How top brands create memorable marketing 🎨 Have you ever felt that your online gadgets seem to know what you're thinking?   It's essentially marvelous but a little spooky. Thanks to personalization, if you've been daydreaming about going to a marvelous vacation spot, instantly, there's an ad for it; or, suddenly, your music app is suggesting playlists that feel like they were made just for you. Are you ready to start exploring and find out how wonderful personalization can be? 💪✨ #digitalmarketing #personalization #marketingstrategy 

🎯 Mastering Meta & Google Ads: Choosing the Right Campaign Objectives for Maximum Impact 🎯 Picking the best Google Ads campaign really matters if you want to hit your marketing targets. If you want to tell people, or boost your numbers, knowing the difference between sending your message out into the world or drawing people in plays a major part in planning what you'll do. 🌍 Every type of campaign has its role, from display ads that get people to notice your brand  to search campaigns that catch the attention of shoppers ready to buy 🛒. You must think about things like where your product stands today, who else is competing, and how people typically act when deciding on the best campaign for your business 📈. If you're looking to delve into the details of Google Ads and learn expert tips, our newest blog post has what you need!  Switch your focus to really understand what matches your business goals 🚀. #digitalmarketing #googleads #advertisingtips #businessgrowth  

[NOVA EPIZODA #93] Pripremite si čaj za ovu epizodu. Rekla bi Gen Z ekipa "the tea is scalding hot, and ready to spill". Današnja gošća je Dina Hrastović, Head of Native u Telegramu. Proći ćemo prvo po svijetu, a zatim po tome kako je raditi u novinarstvu u 2024. Gušt je bio ugostiti osobu s toliko znanja i širokim pogledom na svijet, čitatelje i budućnost. Većinom se bavi tekstom, ali je kod nas u video formatu. Uživajte! 🌐 Dostupna je na YouTubeu i podcasting platformama.

🎨 How top brands create memorable marketing 🎨 Curious how major brands create unforgettable ads? 🌟 Think of IKEA’s Life Is Not an Ikea Catalogue or Heinz’s Is That Heinz? campaigns. These brands show us that real success comes from connecting honestly and staying true to your audience. 📣 You don’t need to be louder—just genuine and focused on your crowd. The reward? Loyal customers and a brand that resonates. 💡 Check out our latest blog for insights into some of the best campaigns out there. #digitalmarketing #marketingstrategy #campaignsuccess  

  🏨[CASE STUDY]🏨 Maslinica Hotels & Resort i Kontra   ✔️ U suradnji s Maslinica Resortom segmentirali smo ciljanu publiku prema zemljama i razvili plan promotivnih aktivnosti s visokokvalitetnim materijalima.   ✔️ Kontinuirano smo vodili Search kampanje podijeljene po zemljama i svrsi ključnih riječi.  📈 Rezultati?   Rezervacije putem Google Ads porasle su za 328%, a prihod od tih rezervacija povećao se za 932% u odnosu na prošlu godinu!  👇Pročitajte kompletan case study na linku ispod  #digitalmarketing #tourismmarketing