Surge

“The more experimenting you do, the more humble you become, because you start to realize that you don't actually know what's going to work and what's not...” Catch Sean Ellis and Pieter Kemps chat about the fundamentals of growth hacking at #peakxvinsights ⬇️ https://bit.ly/4focZFB

At Lufthansa Group, we drive collaboration with relevant startups to address key challenges together. This is how we transformed cabin crew recruitment with Mercu! 🔥 To keep being successful in the future, we must continuously adapt our product portfolio and business models. Our Startup Gate program, developed with Lufthansa Innovation Hub, leverages the disruptive power of startups to speed up innovation cycles. At Lufthansa, the cabin crew recruitment team sought to better connect with Gen-Z talent, who prioritize instant, mobile-first communication.📱 Key challenges included: → Existing communication methods like email aren’t effective, especially with Gen-Z. → Current communication processes are manual and need additional resources to scale. → Moving fast is critical to engaging the next generation in a competitive market. The solution: Lufthansa partnered with Mercu, the AI recruitment automation platform for high-volume, frontline hiring. Employers use @Mercu to screen, schedule, and engage with their candidates via the chat apps already on their phones - in this case, WhatsApp. These are the 3 main results so far: ✅ 98% message read rates, ensuring candidates are reached effectively. ✅ 88% candidate engagement with Mercu’s AI assistant, streamlining the recruitment process. ✅ Instant query resolution, boosting candidate satisfaction. Would you like to showcase the value your startup can bring to Lufthansa Group? Feel free to reach out to our Startup Gate team! 🔗 https://lnkd.in/duGqDdyQ #StartUpGate #VentureClienting #Startups #Collaboration #Innovation #Recruiting

“The best way to de-risk a company is to make a profit,” shares Sanjeev Bikhchandani in a chat with Peak XV MD Rajan Anandan on the making of Info Edge India Ltd. Dive into the latest drop of #peakxvinsights #insidesurge ⬇️ https://bit.ly/4f7CkmY

Aampe has raised an $18m Series A! This past fall I was listening to a podcast and heard an observation that blew my mind: While the Wright brothers were responsible for an incredible invention with the airplane and human flight, no one today flies (or has in the last century) a Wright Bros or Wright Industries jet. Instead, we fly in Boeing planes. Where did Boeing come from!? His point was that it's awesome to invent something profound, but that an invention itself isn't close to sufficient to get to be responsible for its impact, or successfully bring it to market and drive massive value for customers, shareholders, and employees. David McCullough's biography of the Wright Brothers is one of my favorite books, and yet I'd missed this very simple and obvious fact: the Wright brothers weren't able to build a world-changing business on the foundation of their world-changing invention. At the time I was listening to this podcast I was speaking to a few select investors about Aampe's Series A, and the insight crystallized why we were raising capital and what we wanted Aampe to accomplish. The distinction between an invention and a technology is really important and massively overlooked and misunderstood. The book Learning by Doing elegantly distills this: "Many people fail to appreciate the complexity and slow pace of the current transition because they confuse technology with inventions and they confuse skill with education. A new technology typically requires much more than an invention in order to be designed, built, installed, operated, and maintained. Initially much of this new technical knowledge develops slowly because it is learned through experience...Many occupations are undergoing such a transition today. Despite the doomsayers, technology is not replacing workers overall but is displacing them to new jobs requiring new skills..." I'm confident in what we've created so far. We already see the market shifting and major vendors in our general market adapting their language. But I'm not confident that our industries and consumer products will change just because of agentic AI, and I think this is the case for AI more broadly. AI Agents are incredible. But they're still just tools for humans and human society, and specifically for enterprises and their marketing & product teams. The exciting work to be done now and in the next few years is to figure out how marketing and product professionals can and should manage these agents. How can marketing teams manage AI in ways that will let them thrive in newly competitive consumer landscapes, and drive ever greater levels of business growth? Aampe is continually deploying for more teams. We're growing our own team with incredible specialists to help translate agentic AI into interfaces and user experiences that can drive insights, support strategic planning, preserve brand integrity, and comply with complex and critical regulations. I'm so excited and energized for 2025!

Conversational AI firm Uniphore’s Umesh Sachdev chats with Rajan Anandan about scaling Uniphore in the US market. This is a masterclass on hiring sales leaders and building in new markets, tune in here ➡️ https://bit.ly/41hE0XR 💥#insidesurge #peakxvinsights

We’re excited to host a GTM breakfast roundtable with our US Operating Partner, Chris Merritt, who will be in Singapore next week. Chris brings over 30 years of experience in scaling tech companies, including a pivotal role at Cloudflare, where he helped grow the company from $1 million to $1 billion in ARR. If you’re a founder building a global software or AI product, and within cybersecurity, software, or SaaS, and want to dive into growth frameworks, demand generation, building top-of-funnel, hiring a sales team, and more, join us for this intimate breakfast session with Chris. Spaces are limited. Register your interest here ➡️ https://lu.ma/gnxlbb3x 📅 Date: Friday, 6 Dec, 2024 🕗 Time: 8:00 AM - 9:30 AM 📍Singapore (Exact location shared with confirmed attendees)