Samsonite APAC & Middle East

We’re excited to unveil our new Samsonite flagship airport store in Australia’s T1 Sydney International Airport. ✈️ This dual-fronted store – nestled in one of the busiest airports in the world – invites travelers to explore Samsonite’s premium range of travel products and enjoy an in-store personalization service on selected items. This is an important part of our broader, multi-year strategy to augment the customer journey at key retail touchpoints across Australia. Together with our retail partners, we aim to create more innovative store designs and engaging, interactive retail environments. Ari Priester, Vice President of Samsonite Australia, shared: "Samsonite Australia is committed to elevating our brand in the retail sector over the coming years. Our focus remains on enhancing in-store retail experiences at airports and with our valued retailer partners across the country."   Browse through our album to see the store come to life!

Virtual meets reality in American Tourister's first-ever gaming partnership with 𝗣𝗨𝗕𝗚 𝗠𝗢𝗕𝗜𝗟𝗘, one of the world’s most popular mobile games. In close collaboration with the creative team at PUBG MOBILE, we’ve co-created a specially-designed version of our iconic American Tourister ROLLIO collection. The virtual ROLLIO backpack is now live as an in-game item, giving players a chance to level up their game character’s look and style. Next year, these virtual products will come to life with the launch of the exclusive, limited-edition PUBG MOBILE x American Tourister ROLLIO collection – featuring a backpack and cabin luggage. Nikhil Gupte, Senior Director, Head of Brands American Tourister at Samsonite APAC & Middle East, shared: "This is our first major foray into the gaming world, and we are excited to partner with PUBG MOBILE, a game that aligns with the American Tourister spirit of fun and adventure." Stay tuned for more updates to come!

We are thrilled to have won three awards at the recent Procurement Success Awards 2024!   Organized by the Procurement Success Summit, this event recognizes the most impactful procurement initiatives and best practices globally. Out of a total of 200+ submissions from 25 countries and regions this year, three of our teams received top recognition:   • TUMI won the Procurement Shared Service Center Award.   • Samsonite South Asia won the Facility Management Procurement Award.   • Samsonite Europe won the Supplier Innovation & Collaboration Award.   Hearty congratulations to Todd Barenberg, Y M Singh, Simon Li, and their respective teams for doing us proud.   Patrick Kwan, Vice President, Supply Chain at Samsonite APAC & Middle East shared: “It’s our fifth year participating in the Procurement Success Summit, and this has been the most intensive and rewarding experience so far.”    “From discussing the challenging topic of 'How Protectionism, Geopolitical Shifts, and Structural Economic Changes are Disrupting Global Supply Chains' with fellow esteemed panelists, to celebrating with our teams at the awards ceremony, it has been a remarkable journey.”   Fun fact: Patrick also graced the awards stage with a captivating saxophone performance! Scroll through the photo album below to catch him in action.

“I’m so glad I found this welcoming community at Samsonite, where I can keep fit and make new friends from other departments!” enthused Evangeline Tan, Manager, Digital Technology, Asia. At Samsonite, our inclusive culture thrives because of our incredible employees who shape it every day. A lovely example of this is seen in our Singapore office. What began as a small handful of running enthusiasts has now grown into a tight-knit running community with over 30+ employees across various departments and teams! From casual brisk-walkers to seasoned marathoners, they come together every week for an evening jog, staying active and building connections. This spirit of camaraderie was on full display when several members of the running club competed in the recent Standard Chartered Singapore Marathon together, donning T-shirts specially designed by fellow runner Ronald Tan, Senior 3D Designer, Asia.

Ready for Round Two? 🥊 Samsonite C-Lite is back, this time taking on a heavyweight boxer in Australia’s latest brand campaign. Building on the success of the ‘Samsonite VS’ video series in 2023, this new release continues to reinforce the message that Samsonite products are Seriously Tough – by showing how our Curv® material can withstand even the toughest of blows. Highlights of the month-long integrated campaign in key cities like Melbourne, Sydney and Brisbane include: • 𝗕𝗿𝗼𝗮𝗱 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲: Across catch-up TV, premium billboards, key shopping malls, airports and Qantas lounges, and the Qantas Magazine.   • 𝗛𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝘂𝗿𝗯𝗮𝗻 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Via eye-catching tram wraps in Sydney and Melbourne and striking in-store and window visual merchandising displays. • 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Through strategic placements during blockbuster launches like Joker: Folie à Deux and Gladiator II. • 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮: Reaching online audiences on owned and retail partners’ e-commerce and social platforms. John Mavroudis, General Manager of Samsonite Australia, shares: “This latest instalment of the Samsonite VS series is another testament to the superior strength and durability of our products. We remain dedicated to showcasing the essence of our brand DNA by creating innovative, durable and lightweight suitcases designed to withstand the rigors of travel.” Explore the rest of the Samsonite VS series here: https://lnkd.in/g53dxAGr #SamsoniteVS #SeriouslyTough

Sawadee-ka! We’re thrilled to unveil our newest Samsonite concept store at the One Bangkok mall in Thailand. “This store isn’t just about showcasing our products – it’s about redefining what it means to shop for travel luggage and lifestyle bags,” shares Subrata Dutta, President of Samsonite APAC & Middle East. “Every visit will be an adventure, reflecting the dynamic spirit that makes Samsonite a global leader in this industry.” At the heart of our store, a limited-edition luggage collection designed by renowned local artist POMME CHAN greets visitors, housing beautiful custom prints inspired by pop-surrealist art and scenes of Thailand. Sustainability is another cornerstone of the store’s design. A nature-inspired installation of preserved moss creates a tranquil backdrop, while a visually engaging display showcases the Magnum Eco luggage alongside recycled materials – from bottles to yarn – tracing their transformation into durable Samsonite products. Paying homage to the energy and character of Bangkok, local elements like a Tuk Tuk display and stylized Bangkok skyline adorn the store’s interior and shelving design. “This store is designed to resonate with the local community, enhancing the shopping journey with interactive and personalized experiences,” added Lida Chessadatawornwong, Country Head of Samsonite Thailand. To celebrate the opening and connect with younger consumers, our Thailand team partnered with over 20 TikTok creators and influencers, who brought our brand’s spirit of innovation and creativity to life through their unique personal content. If you're in Bangkok, we invite you to stop by and experience the future of travel retail firsthand at One Bangkok (G Floor, Parade Zone).

Building on our heritage of #innovation, #durability and #sustainability, we are proud to announce that Samsonite Group has committed to an ambitious near-term science-based climate target in alignment with the criteria of the Science Based Targets initiative (SBTi). As a part of our global sustainability strategy, 𝗢𝘂𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆, we have committed to: • Continuing to use 100% renewable electricity in our own retail stores, manufacturing and distribution facilities, and offices. • Significantly increasing the use of recycled materials in our products to reduce Scope 3 value chain emissions from purchased goods and services by 52% on an intensity basis per unit gross profit by 2030, compared to 2022. Our new target was submitted to SBTi for validation last month and applies collectively to all our brands worldwide, including Samsonite, TUMI, American Tourister , Gregory Mountain Products, and Lipault Paris. "We are proud to leverage our leadership position to create a path towards a more sustainable future for the industry," said Kyle Gendreau, the Company's Chief Executive Officer. "We are partnering with our suppliers to significantly expand the use of recycled, lower-carbon materials while maintaining our long-standing commitment to durability." Learn more about Samsonite’s new climate commitment: https://lnkd.in/euAHv85g Learn more about our Responsible Journey: https://lnkd.in/gVrrQu3

At Samsonite, we aim to foster a culture of inclusion and engagement, and provide professional development opportunities for all employees. Achieving this goal is no small feat, since we have over 12,000 employees across more than 40 countries. To scale up our training capacity so that we can reach more employees, we adopted a Train-the-Trainer framework – where we train selected employees to become skilled facilitators, and empower them to impart specific knowledge and content to their colleagues. Last month, around 20 employees from across Samsonite APAC & Middle East gathered in Hong Kong to participate in this year’s Train-the-Trainer program for Asia. Led by Laura Stone, our Global Head of Employee Experience, participants learned how to deliver engaging presentations and deep-dived into content themes such as: • “𝗧𝗵𝗲 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲” - exploring the importance of diversity, equity, and inclusion in building a strong organizational culture. • “𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽” - focusing on fair hiring practices and inclusive leadership to create a workplace where every team member feels valued. • “𝗨𝗻𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗕𝗶𝗮𝘀” - recognizing and addressing biases impacting workplace interactions and personal growth. "It is fantastic to see our colleagues across Asia coming together to learn and grow as facilitators, stepping beyond their usual roles. We are excited to bring more training opportunities to our Asia employees and support each other’s success," shared YiWen Chew, Asia Learning & Development Lead.

At Samsonite, we strive to build enduring relationships with our customers both offline and online. Using data to form a 360-degree view of our customers plays a big role in this. Our analytics strategy involves looking at different customer touchpoints to better anticipate needs and personalize user experiences. One way we’re doing this is by tapping on the expertise of digital experience partners. For instance, we’re working with AB Tasty to integrate EmotionsAI into our eCommerce approach, adopting an AI perspective to interpret and differentiate the user journey based on the unique emotional needs of our website visitors. Sze Keong S., Manager, Digital Analytics, Asia at Samsonite APAC & Middle East, echoes this approach: “EmotionsAI helps us dive deeper into our customers’ decision-making process by observing every action they take on our website. By honing in on what truly matters, we’ve been able to drive better customer experiences and satisfaction.” Click the images below to see this partnership in action, and learn more about the case study here: https://lnkd.in/gCCSSqgZ

In a recent interview with lifestyle media WEPEOPLE Taiwan, Subrata Dutta, President of Samsonite APAC & Middle East, shares his philosophy and approach to travel. To Subrata, travel is a mindset: “Its purpose shouldn't just be to reach a destination, but to embrace the experiences and moments along the way. The air you breathe in each place, the conversations you have with different people, and the exchange of ideas, these are all part of the journey.” His passion for travel is in part due to his fascination with the history, culture and boundless vitality of Asia. Subrata shared: "Countries like South Korea, Cambodia, Vietnam, Bangladesh, and my home country, India, have developed so rapidly over the past century. Each has its own unique story to tell, and this deeply interests me." A little trivia about Subrata is that he always carries two books with him while traveling — one is a fiction novel, and the other is typically a book on philosophy or sociology! This allows him to shift his mood by switching between different genres. Over the years, Subrata has leveraged his unique perspectives to ensure that Samsonite continues to innovate and be sensitive to the world around us. “Because of my background in electrical engineering, I am able to look at the industry from a different perspective. This, combined with my passion for the arts, helps me imagine the perfect fusion of engineering and art,” explained Subrata, on how he helps Samsonite remain at the forefront of market trends and in balancing different consumer priorities across design, functionality, and sustainability. Check out the full interview below (in Chinese): https://lnkd.in/gEvje_cS