Redseer Southeast Asia

Redseer Southeast Asia

Business Consulting and Services

Singapore, Singapore 2,420 followers

Solve. New

About us

Redseer Southeast Asia specializes in offering consulting services in the new-economy consumer sectors. Our partners include some of the fastest growing startups in the region as well as traditional corporates seeking to build their digital capabilities. In addition, we work closely with Private Equity (PE) and Venture Capital (VC) investors across the whole range of their investment mandate. We service clients across Southeast Asia and operate out of our office in Singapore.

Website
https://redseer.com/sea/
Industry
Business Consulting and Services
Company size
11-50 employees
Headquarters
Singapore, Singapore
Type
Privately Held
Founded
2018

Locations

  • Primary

    03-12 BS Bendemeer Center

    Singapore, Singapore 339914, SG

    Get directions

Employees at Redseer Southeast Asia

Updates

  • Sahabat-AI, a locally focused language model, is being developed to understand Indonesian and regional languages like Javanese and Sundanese.    Supported by AI Singapore, Tech Mahindra, and Nvidia’s AI Enterprise software, the project incorporates input from top Indonesian universities and local media for cultural and linguistic relevance.    In its first phase, Sahabat-AI will launch with LLM models containing 8 and 9 billion parameters.    “Indonesia needs local LLMs that understand our context and culture,” said Catherine Hindra Sutjahyo, President of GoTo's On-Demand Services, highlighting the country’s rapid technological growth and cultural diversity.  Read more on recent digital economy and new age business developments in Indonesia at redseer.com/sea   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia   Track ongoing developments in Southeast Asia’s digital economy with Redseer Southeast Asia.

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  • Sahabat-AI, a locally focused language model, is being developed to understand Indonesian and regional languages like Javanese and Sundanese.    Supported by AI Singapore, Tech Mahindra, and Nvidia’s AI Enterprise software, the project incorporates input from top Indonesian universities and local media for cultural and linguistic relevance.    In its first phase, Sahabat-AI will launch with LLM models containing 8 and 9 billion parameters.    “Indonesia needs local LLMs that understand our context and culture,” said Catherine Hindra Sutjahyo, President of GoTo's On-Demand Services, highlighting the country’s rapid technological growth and cultural diversity.  Read more on recent digital economy and new age business developments in Indonesia at redseer.com/sea   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia   Track ongoing developments in Southeast Asia’s digital economy with Redseer Southeast Asia.

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  • After a subdued 2024, public listings in Southeast Asia’s consumer internet and digital sectors are set for a strong rebound in 2025.   Improving macroeconomic conditions, such as falling interest rates and growing political stability, are paving the way for a more vibrant IPO market.   While private market fundraising has slowed since 2021 and public listings hit historic lows, the stage is now set for a resurgence, with brighter prospects on the horizon.   A robust IPO pipeline, supportive regulatory measures in Malaysia, Indonesia, and Singapore, and easing interest rates are expected to drive renewed growth in consumer tech listings across the region.   Read more on Southeast Asia’s 2025 #IPO turnaround on: https://lnkd.in/gvPSPf7D   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia   Track ongoing developments in Southeast Asia’s digital economy with Redseer Southeast Asia.

  • Jakarta, inspired by Vietnam's Xanh SM, is set to launch Indonesia's first fully electric taxi service.   Starting with 600–1,000 VinFast electric vehicles, the fleet aims to expand to 3,000 units, offering sustainable urban transport at competitive prices.   This initiative challenges traditional players like Blue Bird and ride-hailing giants while supporting the government’s green technology goals.   By integrating eco-friendly vehicles, Jakarta addresses pollution and congestion, aligning with global trends in green mobility.   The effort positions the city as a pioneer in sustainable transportation--kicking off Jakarta's efforts to continue sustainable growth as one of Southeast Asia's 'global city.'   Read more on recent digital economy and new age business developments in Indonesia at redseer.com/sea   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia | Rizky Bayuputra

  • Over 90% of Indonesians consume insufficient fruits and vegetables, leading to widespread vitamin and mineral deficiencies, according to the Ministry of Health.   This gap presents a growth opportunity for the vitamin and supplement market in Indonesia.   Key products include vitamins A, B, C, D, E, and K, along with essential minerals and compounds.   Rising health awareness, sedentary lifestyles, and shifting dietary habits are driving demand for these nutrients and supplements.   Packaged food takes up most of the wallets of Indonesian families. Read our full report for more on: https://lnkd.in/gprJCX38   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia   Track ongoing developments in Southeast Asia with Redseer Southeast Asia.

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  • Public sector ‘iron rice bowl’ jobs in Indonesia, like in China and India are highly coveted.   Competition for roles in the military, police, revenue and foreign services, energy ministry, and medical sector is fierce, with applicants facing rigorous exams covering language, math, logic, general knowledge, and specialist topics.   Digital test-prep services have emerged to support candidates, creating a thriving edu-tech sector with a TAM of millions annually.   Platforms like AYOCPNS, Papirus (specializing in math), Ruangguru's Skill Academy, and ASN Institute are gaining traction as popular remote options.   Read more on recent digital economy and new age business developments in Indonesia at redseer.com/sea   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia | Rizky Bayuputra   Track ongoing developments in Southeast Asia’s digital economy with Redseer Southeast Asia.

  • Food accounts for 50–55% of Indonesia’s retail spending, highlighting its central role in household budgets.   Groceries dominate, with packaged food and beverages leading weekly per capita spending at IDR 73,000, followed by staples like rice (IDR 18,000) and fish (IDR 17,000).   Vegetables and fruits see moderate spending, reflecting evolving consumption patterns.   As Indonesians move away from fried foods, healthier packaged options are gaining traction, signaling a significant opportunity for brands to align with the country’s shifting tastes and growing interest in wellness.   Packaged food takes up most of the wallets of Indonesian families. Read our full report for more on: https://lnkd.in/gprJCX38   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia | Rizky Bayuputra   Track ongoing developments in Southeast Asia with Redseer Southeast Asia.

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  • Indonesia and Canada signed a Comprehensive Economic Partnership Agreement (CEPA) on Monday in Jakarta, marking a milestone in strengthening economic ties between the two G20 nations.   Bilateral trade reached $4.39 billion in 2022 (UN Comtrade), with Canada estimating a rise to $5.1 billion in 2023.   Canada's primary exports to Indonesia include agricultural products and fertilizers, while Indonesia exports machinery, computers, electronics, and apparel.   With Indonesia emerging as a hub for electric vehicle (EV) and smartphone production—housing facilities for BYD, Hyundai, Wuling, Samsung, Xiaomi, and Oppo—the CEPA is expected to boost growth in these sectors, aligning with Indonesia's export-oriented strategy.   The pact, set to take effect in 2026, comes after three years of negotiations.   Indonesia has signed similar deals with major trade partners, such as the Indonesia-Korea CEPA; while a major trade deal with the European Union remains in talks.   Take a visit to our latest newsletter on the Prabowo administration's key digital economy policy directions here: https://lnkd.in/gqRD4frg   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia | Rizky Bayuputra   Track ongoing developments in Southeast Asia’s digital economy with Redseer Southeast Asia.

  • Indonesia’s food market: Packaged foods remain a key focus   Consumer spending on fresh items such as meat, fish, and vegetables is growing faster than spending on prepared and packaged food across Indonesia.   However, packaged food continues to represent a significant opportunity in terms of dollar value.   There is considerable potential in the healthy packaged food segment, as current options are often high in preservatives, calories, and trans fats.   Stay tuned for our Indonesian packaged food report, coming this weekend!   To see our previous piece on Indonesia's wellness scene, click here: https://lnkd.in/eNbrKF2U   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia   Track ongoing developments in Southeast Asia with Redseer Southeast Asia.

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  • Diabetes and cardiovascular diseases, leading causes of death in Indonesia, are linked to dietary habits. Over the past five years, sweet item consumption has grown rapidly, while fruit consumption shows modest gains.   On the bright side, fried food consumption—tied to heart disease—is growing slowly, with some subcategories declining significantly.   With the growth in awareness for physical fitness and healthier diets, so will the change in dietary trends.   Is this the sign for healthy packaged food players to seize the day?   We will have a more in-depth report coming out this weekend so stay tuned!   To see our previous piece on Indonesia's wellness scene, click here: https://lnkd.in/eNbrKF2U   or connect with our experts below:   Roshan Raj | Yash Rathi | Aayush Gupta | Aditya R. | Putri Aulia | Rizky Bayuputra   Track ongoing developments in Southeast Asia with Redseer Southeast Asia.

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