We’re happy to announce that #PROPEL has earned the Data Protection Trustmark (DPTM) from the Infocomm Media Development Authority (IMDA)! This certification is an affirmation of our commitment to the highest standards of #dataprotection and privacy for our partners and their clients. As a trusted partner to #financialadvisers, we prioritise security and transparency. Our #DPTM certification shows we have responsible data protection practices in place — giving you peace of mind that your data is safe with us. At PROPEL, protecting your data is not just a promise — it’s our standard. Thank you for partnering with us as we continue to empower you to build your business with confidence! #Trust #DataProtectionTrustmark #FinancialAdvisors #PROPELWithSinglife
About us
PROPEL with Singlife is a one-stop shared services centre under the Singlife Group, a leading homegrown financial services company. PROPEL provides financial advisory firms with an integrated digital and administrative platform that offers seamless middle to back-office support which can be scaled according to their business needs. We are committed to streamline the way financial advisory firms operate at every stage of their business and provide innovative solutions to empower financial advisers, so that they can stay ahead and focus on what matters most – their clients.
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- Downtown Core, Singapore
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
6 Shenton Way, OUE Downtown 2
#09-08
Downtown Core, Singapore 68809, SG
Employees at PROPEL with Singlife
Updates
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In this edition of #Newstreams, we bring you the latest developments and trends in the #financial and #insurance sectors to help you foster meaningful conversations with your clients during this festive season. 1️⃣ Asian Gen Z confident in finance skills, lag in insurance awareness [https://lnkd.in/dEc6uyfF] 2️⃣ CPF changes in 2025: Special Account closure, higher Enhanced Retirement Sum [https://lnkd.in/gQ_tnuqr] 3️⃣ 10 Investments You Can Make With Your Supplementary Retirement Scheme (SRS) Account [https://lnkd.in/g9he2pNn] 4️⃣ Can you buy too much health insurance for your own good? [https://lnkd.in/e4SUHWgx] #PROPEL is your one-stop shared services centre, freeing you from time-consuming tasks so you can focus on building strong client relationships. Enhance your practice with seamless solutions and stay ahead in the dynamic financial landscape. #FinancialAdvisory #PROPELwithSinglife #SRS #CPF #Retirement #LegacyPlanning #Investing #FinancialPlanning #Investment
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In the fourth edition of PROPELLERS, meet Brenda Heng, Senior Vice President of Operations, the powerhouse ensuring everything runs smoothly at #PROPEL. Brenda's journey is a testament to resilience and passion. Starting her career as a bank teller, she climbed the ranks with hard work and dedication, honing her skills in managing large teams and streamlining complex processes along the way. Her leadership style is rooted in empathy and understanding, always putting herself in others' shoes to tackle challenges effectively. This is also reflected in her service philosophy: “I try to put myself in the shoes of others, consider their pain points and see how we can better tackle these issues.” Brenda has been instrumental in streamlining processes and improving efficiency, all while fostering a culture of collaboration and support. Her commitment to creating a family-like atmosphere is evident in her role as the company’s culture champion, actively seeking out ways to nurture the team and bring culture to life. But togetherness is not just a theme for Brenda, whose work ethic is characterised by her hands-on approach. She believes in working alongside her team, whether it's checking forms late into the night or even helping with account openings. “Regardless of my position, I want to be there for my team, especially when times are tough”. Outside of work, Brenda is a culinary enthusiast who finds joy in cooking for her family. Her signature seafood bucket is a hit among friends, and she sees cooking as a way to unwind and recharge. She sees parallels between cooking and her work #atPROPEL, where both require patience, innovation, and an eye for detail. Just as she experiments with flavours in the kitchen, Brenda is always looking for creative solutions to improve processes and support PROPEL’s clients. “There’s a level of satisfaction you get when you know that the support we provide #financialadvisers allows them to spend more of their time engaging their clients in a meaningful way. Mei Ling Brenda Heng #MeetTheTeam #FinancialAdvisors #PROPELwithSinglife #PROPELLERS
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Managing wealth and preparing for future health needs—this week’s #Newstreams highlights key insights shaping the financial and #insurance landscape. Stay ahead with insights to support your clients in navigating these topics. 1️⃣ When letting a friend manage one’s money results in $4.7m losses [https://lnkd.in/eptXvKpf] 2️⃣ Wealth transfer a critical topic for APAC advisers [https://lnkd.in/e3nJABkP] 3️⃣ CareShield Life: Beginner’s Guide [https://lnkd.in/ezFdWHSG] At #PROPEL, we understand the challenges advisers face with administrative and back-office tasks. Our one-stop solution allows you to focus on what truly matters—building strong client relationships and delivering exceptional service. #FinancialAdvisory #PROPELwithSinglife #CareShield #Investing #FinancialPlanning #Investment
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In the fast-paced #financialadvisory industry, it's pertinent for advisers to have access to efficient tools to gain clarity about complex product offerings. This is what #PROPEL is all about – we’re dedicated to giving our partners the tools to help them excel. "PROPEL’s comparison placemats have been a valuable addition to my preparation for client appointments," shares financial adviser Benson Lim, "They provide a concise overview of key product features, enabling me to quickly grasp product differences. I can tell that a lot of effort has been put into this resource to make it informative and clear. This tool will be especially helpful for new advisers, ensuring a strong foundation of product knowledge." Ready to elevate your advisory practice? Let us partner you to streamline your work processes and enhance client satisfaction. Reach out to us to find out more! #financialadvisor #financialadviser #wealthmanagement #PROPEL #PROPELwithSinglife
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It’s been a year of hard work, collaboration, and significant milestones achieved, so team #PROPEL came together for a well-deserved staff appreciation evening! With renewed energy and an even stronger sense of unity, we’re going full steam ahead towards many more achievements in the months to come. #StaffAppreciation #PROPELFamily #Teamwork
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Caring for loved ones, managing wealth, and planning for future health needs—this week’s #Newstreams highlights the challenges and opportunities shaping the financial and #insurance landscape. Stay ahead with insights to support your clients in navigating these topics. 1️⃣ The sandwich generation in Singapore: Finances of caring for aged parents and children [https://lnkd.in/eJ_JbB6u] 2️⃣ High-net-worth Investors Are Embracing Tech To Grow Their Wealth [https://lnkd.in/eVWaJi8c] 3️⃣ BT Money Hacks: Future-proof your money from dementia [https://lnkd.in/eNymaU5d] #PROPEL is your one-stop solution, dedicated to alleviating the administrative burdens that financial advisers encounter, enabling you to focus on providing personalised financial guidance. #FinancialAdvisory #PROPELwithSinglife #LifeInsurance #WealthManagement #LongTermCare #Dementia
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Staying informed is essential for offering relevant and timely advice. #Newstreams brings you some of the news that’s been shaping the financial and #insurance landscape this past week, to help enrich client conversations. 1️⃣ Better conduct in insurance sales in Singapore is for long-term protection [https://lnkd.in/gzMh6G2w] 2️⃣ Singapore's life insurance sector gears up for major growth by 2029 [https://lnkd.in/eRiyeZRF] 3️⃣ BT Money Hacks: Are ‘finfluencers’ revolutionising finance? [https://lnkd.in/eh4nBKbg] At #PROPEL, we understand the challenges financial advisers face with manual tasks and inefficiencies that can impede productivity. Let us streamline these processes, so you can focus on what truly matters—building trusted client relationships and delivering personalised financial solutions. #FinancialAdvisory #PROPELwithSinglife #LifeInsurance #LegacyPlanning #FinancialPlanning
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The 2024 Global Asia Insurance Partnership (GAIP) Summit held last month in Singapore themed ““Addressing Asia’s Protection Gaps” shone a light on one of #Asia’s most pressing financial challenges: widening #protection gaps. The insurance sector has been challenged to innovate and collaborate to help individuals and families better prepare for stressful events. At #PROPEL, we see this as an opportunity for financial advisers to demonstrate their ability to play a critical role in their clients’ financial journeys of their clients, tailoring solutions that meet real clients’ evolving needs and ensuring better financial resilience. Our only goal is to empower #financialadvisers with tools that enhance efficiency and support them with streamlined processes at the backend. How do you definesee the role of financial advisers in bridging closing #protection gaps? https://lnkd.in/ghBUfVat #ClientFirst #Investment #financialadvisors #advisors #financialadvisor #advisor #GlobalAsiaInsurancePartnership #GlobalAsiaInsurancePartnershipSummit #GAIP #GAIPSummit
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At #PROPEL, we understand the evolving financial landscape and the importance of empowering you to deliver better outcomes for your clients. We’re committed to providing innovative solutions that streamline operations and drive cost-effective business growth. Through #Newstreams, we share timely insights and knowledge to enrich client conversations on managing insurance costs, savings strategies, and financial planning. 1️⃣ Ten years on, buying insurance direct with no agent is popular and cheaper. What are the risks? [https://lnkd.in/evsy6h92] 2️⃣ Child-Free Couples Lag Behind Parents on Retirement Savings, Financial Discipline [https://lnkd.in/g7GvNwns] 3️⃣ Managing the surge in medical insurance premiums [https://lnkd.in/eCtVFBV3] Stay informed and leverage these insights to provide valuable advice that helps clients navigate today’s financial challenges. #FinancialAdvisory #PROPELwithSinglife #LegacyPlanning #Investing #FinancialPlanning #Investment #Retirement #MedicalInsurance