Mintel's Melanie Zanoza Bartelme was featured in The New York Times! She spoke with Kim Severson about trends we'll see in food & drink in 205. 🔍 Read it here: https://nyti.ms/41VFtU3
Mintel
Market Research
London, England 130,039 followers
Experts in what consumers want and why.
About us
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
- Website
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https://www.mintel.com/
External link for Mintel
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1972
- Specialties
- Market research, consumer research, market intelligence, competitive intelligence, consumer trends, product trends, market reports, research reports, brand strategy, and marketing strategy
Locations
Employees at Mintel
Updates
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Mintel reposted this
It's not going well. We'll be taking no further questions at this time, thank you.
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How do you build a new brand from scratch? 🍞 🏃♂️ Bread Financial's CMO Nick Antonelli joins Comperemedia's Andrew Davidson on our podcast next week to discuss how he and his team have approached Bread's brand transformation, and much more! Subscribe wherever you get your podcasts so you don't miss the episode... #brandbuilding #marketingpodcast #fintechmarketing
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As the year wraps up, we thought what better way to celebrate the year's end than with some pictures of the people who make it all possible - our Mintel family! 💛 Today's post celebrates our teams in the Americas and APAC! LatAm, Canada, Bangkok, across the US and more - it's been a busy 2024 - can't wait to see what they do in 2025! #LifeAtMintel
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As the year wraps up, we thought what better way to celebrate the year's end than with some pictures of the people who make it all possible - our Mintel family! 💛 Today's post celebrates our team in Europe, including our Germany team, our UK interns, and so much more! #LifeAtMintel
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Do we *NEED* festive tool kits or potato chips? ... Probably not. 🤔 Do we want them now that we made this carousel? ... Yes. 🤣 Yes, we do. #MintelSpark #ConceptGenerator #CPG