TBWA\Belgium

Woohoooo! TBWA and NMBS-SNCB are ready to embark on a new exciting journey together. We're incredibly happy and proud to be reconfirmed as NMBS/SNCB's permanent communications partner for the next 5 years. It truly is fantastic to be able to further build and nourish this exciting brand that literally moves people on a daily basis. Expect further development of the 'Treintijd/Moment de train' brand platform. And follow-up of the new communication platform that redefines NMBS/SNCB International as ultimate hub for international train travel. The ride sure looks exciting. Let's goooooo. Read the full Media Marketing article here: https://bit.ly/3DlnPPd

🔥 TBWA and WHYFIVE introduce a new approach to innovation - FIRE.  Delivering results in less than six weeks—from initial ideation to a proven business case. In essence: creative innovation in a pressure cooker.    Implemented successfully in 2024 for leading brands like Delhaize, Telenet, BASE, and NMBS.    ⏱️ Companies are under time pressure to develop new products, propositions, and innovations. Our approach combines research, creativity, imagineering, and impact from the start. The magic lies in dedicated senior experts—scientists, analysts, entrepreneurs, engineers, and brand specialists—working together on defined challenges. This method helps companies of all sizes, from corporations to startups, with new product development, service propositions, impactful initiatives, loyalty strategies, and more.    💬 Tested with Delhaize, Telenet, BASE, and NMBS, this approach shows remarkable results. Marilyn Debisschop of Telenet confirms: "The energy of this innovation process is extraordinary. We live in times where our actions need to be fast and concrete. And that is what it delivers."    Do you want to learn more about it? Get in touch with Stephanie Vercruysse      #Innovation #TBWA #WHYFIVE #BusinessSolutions #Creativity  

ROAAARRRRRRRRRRRRRRR Little lions are strong, fierce little creatures. They look cute, but they really do know how to strike. And oh boy, did they strike again! 🦁🏆 Last night, Delhaize’s Little Lions took home a GOLD EFFIE AT EFFIE EUROPE. The “Little Lions” managed to effectively integrate affordability into the heart of Delhaize. A difficult but important task, during the cost-of-living crisis. WOOOHOOOO. Sorry for the shouting, but we’re pretty enthusiastic about this feat. Being rewarded Europe’s best retail campaign in 2023-2024 does have its effect on the work floor. 🌟✨ A big roaaaaaarrrr to the amazing TBWA team that worked on it, to the brave client who had faith and vision and to our great media partners. It feels great to have brought home the SIXTH EFFIE FOR DELHAIZE, IN OUR FIVE YEAR COLLABORATION. Sorry, we’re shouting again. 🥇🇧🇪 Little Lions, bold goals. Bring on 2025! #EuroEffie #GoldEffie #Delhaize #LittleLions #TBWABelgium #TBWA 📸✨

We're #hiring a new Senior Brand Strategist at TBWA. Apply today or share this with your network. 🏴☠️

NEW WORK \ Sound on for our new ING Belgium Do More campaign, featuring Mona, a young mother who sings through life thanks to the all-in-one bank package. Showcasing the effortless benefits of ING's Do More pack. We hope we made our muze Rocco proud with this one.  #newwork #tbwabelgium #newcampaign Discover everything via: http://prez.ly/J0Uc http://prez.ly/C0Uc

NEW WORK \ For the best food of the year, you go to the best supermarket. Because there the food is simply so irresistible, that it’s hard to take your eyes from it. Delhaize Belgium makes your holidays irresistible, so TBWA made the campaign irresistible. With a little help from Eric Carmen’s ‘Hungry Eyes’. #newwork #newcampaign #tbwabelgium

🎤Last week at TBWA Belgium, we gathered for our Campus event to delve into the complexities of behavioral change. In a world where 97% of our actions are unconscious, marketeers have a role to play beyond the rational, but through emotionality and creativity.   We were privileged to have insightful contributions from Aude Mayence from Delhaize Belgium, Ruth Degraeve from VRT and Bart Vandecruys from WHYFIVE, alongside our strategist Laora Mastari (she/her), who brought cases from various industries with simple tactics to inspire behavioral change. Here are the key takeaways from this vibrant discussion among a room full of marketing leaders: 1. To solve consumer problems, offer solutions that feel helpful without being patronising. Keep it simple, empathetic and tailor solutions to your audience. 2. People crave meaningful involvement, so make your consumer part of the solution or even just the conversation. 3. To obtaining behavioral change, it’s crucial to truly understand people's underlying fears and motivations. This demands using data wisely by blending it with human insights.  4. In order to create a real connection with your consumer, make your brand a natural part of people's lives by adapting to their true needs and contexts. 5. Ensure a long-term impact on behavior by recognizing different adoption speeds among your audiences. Balance innovative ideas with simplicity and tailor your approach to different groups. At TBWA, we are dedicated to exploring and nurturing the conversations that matter most to our clients. Stay tuned for more insights from Campus! 🚀 #Marketing #BehaviorChange #Insights #TBWA #Belgium ⠀  

NEW WORK \ Our new campaign for The National Lottery turns a corporate message into a heartfelt narrative. Featuring Maxuella Lisowa-Mbaka, Lander Gyselinck, and Loena Hendrickx, it shows how winners share their luck by supporting others' dreams. Stunning visuals and a powerful message remind us: you never win alone. Our emotional TVC and social assets take you on a journey through their personal wins—and the people behind them. With stunning visuals and a powerful message, this campaign reminds us: you never win alone. Discover all the assets via: http://prez.ly/kFUc http://prez.ly/EEUc

Imagine a full day at the movies—only this time, it’s all about the world’s most brilliant ads. Last month, we went on an advertising safari and saw some real Cannes Lions. 🦁✨ At our fifth annual Summercamp, we invited clients and colleagues to dive into the best of advertising. Our TBWA scouts returned from Cannes, ready to share the industry’s top campaigns and spark new ideas. Curious about the highlights? Check out the video below to see what left a lasting impression on our team! 👇 #canneslions #advertising #creativity