Savion Ray

✨ As we prepare to welcome the new year, we’re continuing our year-end reflection series with a story that takes us back to the beginning of one journey — our copywriter Salome Chekurishvili’s first months at Savion Ray. Joining us in late May, Salome dove straight into her first project with European Pain Federation EFIC, bringing curiosity, enthusiasm, and a fresh perspective to the team. “When I first joined Savion Ray, everything felt new — Brussels, the job, and even the rhythm of professional life. Fresh out of university and starting my internship, I was stepping into uncharted territory. My very first project was with EFIC, and it couldn’t have been a better introduction to both the company and this new chapter in my life. As we were shooting a video for EFIC, I had the chance to dive right into the action. I loved being behind the scenes — helping with files, assisting during filming, and keeping an eye on all the little details that make a project work. There was something so rewarding about watching all the moving parts come together, knowing I played a role in making it happen. What made this project stick with me wasn’t just the work itself but the energy around it. One moment, I was organizing materials; the next, I was jumping in to solve a problem on set or tweaking details to make things just right. It was fast-paced, collaborative, and endlessly interesting. The mix of challenge and excitement made me realize how much I enjoy being part of a team that brings ideas to life. Looking back, I couldn’t have asked for a better way to start my time in Brussels or to begin my journey at Savion Ray.” This story is a beautiful reminder of the new beginnings each project brings, and we’re excited for all the opportunities and adventures awaiting us in 2025. 🌟 Wishing you a joyful New Year filled with growth, success, and plenty of moments to cherish. Here’s to making 2025 extraordinary together! 🎉✨ What’s one highlight from your year that you’ll carry with you into the new one? Share it with us below! 👇

Our team's yearly reflections continue and who else to weigh in with their end-of-the-year reflections on the almighty AI if not our Digital Creative Lead, Viktor Kharyton — the scale and impact of producing our AI Unmasked toolkit made it one of his most memorable projects this year: "We've made it — a toolkit making a case for AI adoption across industries, across enterprises… across any organizations. Top-down or bottom-up, it will happen, and we jumped on to tell you the WHYs and HOWs. I am glad that we, for some, a team of communicators and creatives, went beyond the comms niche and dug in deeper to write about the overarching effects of AI in our work. I, for one, would not be able to put on a serious face and say — "that's for content creators only." Cause it's not. Mind my words and those sharing their stories in our publication: whatever your daily routine and task lists look like today — open them up for AI integration. How? Well, read on!" Read on, indeed. Discover more actionable insights and strategies to help you succeed in our AI Unmasked: Toolkit for Strategic Leaders: https://lnkd.in/dburc3pJ.

As the year comes to a close, we’re taking a moment to celebrate the season and reflect on the incredible milestones of 2024. We’re filled with gratitude for an incredible year of growth, collaboration, and impact. From thought-provoking events to delivering creative solutions, this year has been a testament to bold ideas, empowered creativity, and relentless innovation. As we pause to enjoy the holiday season, whether you’re wrapping up projects or unwrapping presents, we hope it brings you joy, rest, and time to recharge for the year ahead. Let’s make 2025 even brighter, together! Wishing you a season filled with warmth, laughter, and a touch of magic. ❄️✨ Happy Holidays from all of us at Savion Ray! 🎁🎉

Anzhelika Dimitrova, our Senior Digital Marketing Executive, reflects on our AI-powered adventures throughout the year that led us to the whole new line of services — code name “content lab” 🕵️ “Taking on the challenge of building our AI-powered content lab from scratch was no small feat. It required a deep understanding of our internal content creation processes, something that could only be achieved through close collaboration and the incredible input of the entire team. The project was a valuable learning experience, combining creativity with technical problem-solving to transform an ambitious idea into a fully functional product. Every step, from brainstorming to fine-tuning, offered an opportunity to break new ground in how AI can improve efficiency and drive smarter workflows. Looking back, I’m proud of how far we’ve come and excited to keep pushing the limits of what we can achieve with this tool.” Curious about what the promise of automated content generation holds for you in 2025?  Let’s chat about our content lab 👇 Need some more info? Dive into our AI philosophy in the AI Umasked Toolkit: https://a.co/d/epD3iOc

Is your organization ready for 2025? 🌟 The rapid rise of artificial intelligence is reshaping industries and setting a new standard for success. But how can businesses adapt to thrive in an AI-driven world? Drawing on our AI Unmasked toolkit's insights and expert perspectives, we’re continuing our blog series to explore how organizations can harness AI to drive growth, innovation, and resilience. This blog explores the strategies and steps organizations can take to future-proof themselves for 2025 and beyond. From enhancing agility to fostering innovation and strategic foresight, discover what it takes to lead the AI era and build a future-ready organization: https://lnkd.in/dZfuJTGa 💡 Ready to take the next step? Gain more actionable insights from our AI Unmasked: Toolkit for Strategic Leaders: https://lnkd.in/dburc3pJ

How do you create a strategy that truly reflects your goals? It starts with understanding and collaboration. 💬 "They really got to know us, and as a result, we were able to create a strategy that spoke to our specific needs and goals." This is what Pia Engelbrecht-Bogdanov, Policy and Communications Officer at Transparency International EU, had to say about our partnership. Over several months, we worked side by side to build an overarching communications strategy — from clear milestones to a fully implementable, year-long content plan. 💬 "I really liked the structured way in which Savion Ray worked: they walked us through every step and explained the significance of their approach and methods." The result? A strategy tailored to their vision, one that’s ready to make a real impact. Curious about how we made it happen? Check out the full case study here: https://lnkd.in/d8sUuhYY  

Will AI replace us? 🫣 The rise of artificial intelligence is reshaping industries and prompting big questions about the future of work. So, is AI a threat to jobs or a tool for unlocking new opportunities? Inspired by the research and expert perspectives featured in our AI Unmasked toolkit, we’re launching a blog series to explore how AI is transforming industries, redefining the workplace, and how you can stay ahead. In the first blog, we delve into how AI is shaping the future of work — unpacking the concerns, the facts, and the possibilities. From historical parallels to modern-day innovations, discover how AI is impacting the workforce and what it means for you in our latest blog: https://lnkd.in/dyCkh-Z8 💡 Ready to stay ahead of the curve? Discover more actionable insights and strategies to help you succeed in our AI Unmasked: Toolkit for Strategic Leaders:https://lnkd.in/dburc3pJ

Next in our reflection series is Georgi Avramov, our Senior Account Manager, who takes us behind the scenes of one of his most memorable projects this year: crafting a full-scale communication strategy for Transparency International EU. “Building a whole Communication Strategy for a brand from scratch is quite a challenge. You should know it to its very core, which is only possible with absolute cooperation and the very strong input of the in-house team. Transparency International EU gave us all this and more. The overall team chemistry and the energy were so strong that the positive outcome was meant to be, really. Some of the team members we had already met in person, which helped building our partnership. With others, we successfully transitioned our relationship from the screen to the live venues of our Brussels Bubble. All this definitely makes this project a highlight of my Savion Ray year, but also of my career, too.” Dive into the full case study here: https://lnkd.in/d8sUuhYY

As the year comes to an end, we're taking a moment to look back on our journey — the challenges that pushed us, the moments that inspired us, and the projects that helped us grow as individuals and as a team. Over the next few weeks, we’ll share reflections from each of our team members on the projects that left a lasting impact on them this year. Through these stories, we hope to give you a closer look at what drives us and inspires us as we step into the new year. Kicking off the series is our CEO Bisera Savoska who will share thoughts that deeply resonated with her this year — the behind-the-scenes journey of the WHO campaign in North Macedonia, set to go live in 2025. 🎥 “The energy and collaboration on set were truly inspiring. Every person brought their A-game, and the way we all matched each other's enthusiasm created such a vibrant and positive atmosphere. We shared so many laughs, and the bright energy in the room made even the busiest moments enjoyable. What I loved most was the sense of purpose that everyone shared. Together, we captured powerful moments that weren’t just visually striking but also carried a meaningful message. Looking back, I’m so grateful to have been part of a team that balanced dedication with lightheartedness so beautifully. It’s projects like these that remind me why I love what I do.” Stay tuned as more reflections from the Savion Ray team roll out in the coming weeks. What’s one project or moment that defined your year? Share it with us below! 👇

Saw the buzz but wondered where to get it? AI Unmasked: Toolkit for Strategic Leaders is available on Amazon 📚 Dive into a treasure trove of insights, strategies, and practical tools tailored for EU public affairs and communications professionals. From adoption strategies to real-world use cases, this toolkit is designed to help you navigate the future of AI in your organization. A big thank you to Boz Vitanova, Ulrika Dellrud, Mark Dober, Karen Massin, Constantin Gissler, Ivan Draganov, Michael Charles Borrelli, Geertrui Mieke De Ketelaere, Laila Pinheiro, Oliver W., Malgosia Bartosik, Amy Leete, and Agata Łyżnik for their valuable contribution to our publication. Grab your copy today and stay ahead of the curve 👉 https://lnkd.in/dburc3pJ