Ogilvy Group Bulgaria reposted this
We’re teaming up with a superstar artist who’s turning the idea of luxury on its head. This isn’t about the glitz, glam, or showing off—it’s about celebrating the privilege of doing what you love. Chivas and Medi are here to inspire young people to see that being “rich” isn’t about material wealth; it’s about the freedom to make your own decisions; it’s about the passion, grit and creativity you pour into what you do. 🌟 In a world that desperately needs a big values shift, this collaboration aims to spark a new way of thinking about success and fulfillment, shining a light on hard work, dedication and the courage to be authentic. Thank you, Medi, for reminding us all what it means to work with soul and heart! 🥃 #TheNewLuxury #ChivasXV