Roularta Advertising

🚗✨ Innovation and Sustainability Go Hand in Hand! ✨🚗 We are proud to announce that Roularta Advertising, in collaboration with dentsu Benelux and MINI Belux, has launched a creative and sustainable campaign to celebrate the new MINI Aceman Electric and the 65th anniversary of the iconic MINI (1959). Our eco-friendly paper wrap replaces traditional plastic wrap. Today, 637.600 readers of Knack and Le Vif will receive a special paper wrap, including a cut-out model of the 1959 Mini to personalize and hang on their Christmas tree. 🌲🚗 Share your creations on social media with #MINILove and @mini_belux. The cut-out plan is also available on our website: https://lnkd.in/eN86sFHB A special thanks to Fabienne Dewilde, Inge Cornelis, Joachim De Geyter and Eva Van Driessche from Roularta Advertising, Stijn Vermeulen from MINI, and Hélène Bairiot and Pierre Coppens from dentsu for making this campaign a success! 👏 #Sustainability #MiniAceman #RoulartaAdvertising #PaperWrap

Een zot idee? Als Directeur Strategie & Innovatie bij Roularta Advertising kan Mark Daemen er aardig over meespreken. En dat doet hij dan ook! In zijn nieuwste blog blikt hij terug op de boeiende voorbije maanden; het medialandschap staat immers nooit stil. Een sprekend voorbeeld van een 'zot idee' is de baanbrekende lancering van Sassy Soeki, de virtuele influencer van Flair. Credits aan Elisabeth Bungeneers, de geestelijke moeder van Sassy! 👉Lees hier Marks volledige blogpost: https://lnkd.in/e64XjB-s 👉Ontdek alles over Sassy Soeki in dit persbericht: https://lnkd.in/e9vxtVvS

As 2024 comes to a close, let’s revisit one of our standout campaigns from the year: Knorr! 🍲 This year, we had the pleasure of collaborating with Knorr, Unilever, on a deliciously impactful campaign. 💡The mission? Introducing both seasoned cooking enthusiasts and young Gen Z foodies to the simplicity and rich flavor of Knorr’s bouillon cubes.   Our Brand Studio served up some creative solutions: Culinary inspiration: With chef Ilse D'hooge and influencer Aline Gérard, we created festive recipes and culinary fact sheets for Libelle and Femmes. Revolutionary 'Flavor Hacks': For Flair. be, influencer Demi Capra shared trendy, easy-to-make recipes on TikTok and Instagram, captivating younger audiences. 📊 The results? Knorr successfully cemented its place in the hearts (and kitchens) of food lovers everywhere. Looking to spice up your brand’s story? Get in touch: 📩 Katrien Dupont – Media Expert 📩 Nathalie Willems – Content Strategist Let’s close 2024 on a high note and cook up more success in the year ahead! 🌟 #RoulartaAdvertising #ContentStrategy #FoodMarketing https://lnkd.in/dPXTtSQX

🌟 Unveiling the Beauty Habits 🌟   How do we perceive our own beauty? What role does a beauty routine play in our lives? And how much time and money are spent on personal care products?   Roularta Research, commissioned by knack Weekend and Vif Weekend, asked over 1,700 Belgians about their beauty habits and opinions. From the impact of social media to the popularity of Belgian brands and daily routines, the survey reveals fascinating insights into what beauty means to Belgians today.   🖋️ This insightful piece, written by Aylin Koksal and Isabelle Willot, is a must-read for anyone curious about evolving beauty trends.   💡 Interested in learning more about the survey results? Connect with Nele Keyaert, sector account manager for beauty, for additional information.   Read the full article here: https://lnkd.in/eMg_MxHx   #BeautyInsights #KnackWeekend #VifWeekend #RoulartaResearch

Excited to share Roularta Printing's innovative paper wrapping solutions! 🌍 Not only are they eco-friendly and plastic-free, but they also offer an extra advertising opportunity—combining sustainability with smart marketing. 💡 Discover more about how we make print advertising sustainable here: https://lnkd.in/etGgxV_t #RoulartaAdvertising #Sustainability #Innovation

🎉 A huge congratulations to Lotte Ceulemans (Zigt) and Marion Fourneau (Publicis Groupe), the winners of the YMCE Data Driven Awards 2024!   At Roularta Advertising, we proudly support initiatives that recognize and empower the next generation of media talent. This competition not only celebrates creativity and expertise but also showcases the innovative strategies shaping the future of our industry.   👏 We also want to applaud all 14 participants for their dedication, hard work, and impressive performances throughout this prestigious challenge. You’ve set a fantastic example for the industry!   #YMCE2024 #YoungMediaExperts #RoulartaAdvertising

Wednesday night there was white smoke in our offices: thank you dear jury members for helping Data News determine the winners for the CIO of the Year and ICT/Digital Project of the Year competition. Want to find out who they are and meet this year's nominees and winners?   Book your table for Data News’ CIO of the Year event: https://lnkd.in/eWZV9Q_2   ✨ Meet over 500+ ICT colleagues ✨ Discover who will be crowned CIO of the Year 2024 ✨ Celebrate the ICT/Digital Projects of the Year ✨ Enjoy a glamorous night in Antwerp   See you on the 12th of December at the new location, next to the Antwerp Zoo 🦎   #DataNews #CIOoftheYear #DigitalProjectoftheYear #DataNewsCIO #networkingevent #AdaptEvolveThrive #Leadership #Innovation #ICT #DigitalTransformation Roularta Media Group

Paper provides peace in a world full of stimuli. With this in mind, Flow Magazine has been creating a special paper-filled magazine for over ten years: Book for Paper Lovers. We at Roularta Printing are proud to be the printing partner that helps bring these tangible, calming experiences to readers. Flow Magazine recently donated 10,000 copies of Book for Paper Lovers to de Nederlandse ggz (Mental Health) partners of the Museum of the Mind, making an impact where it's needed most🧡. Discover more about this inspiring project 👇Read more in the comments

Congratulations to the winners of this year’s Belgian Marketing Awards!! 🙌🏆   Toerisme Oostende vzw - Valerie Morfitis (Unilever) - Just Russel   Belgian Marketing Awards- ACC Belgium - BABM - Belgian Brands Association - BAM - Belgian Association of Marketing - UBA Belgium - UMA

We are delighted to introduce Lucia Morales Lopez, who joins us after 2 years at PwC, where she gained valuable experience in project management. Lucia will be taking on the role of Communication & PR Expert in the Roularta Advertising team. We look forward to the fresh perspectives and innovative ideas she will bring. Additionally, we are thrilled to welcome back Marine De Mol to the Roularta Advertising team as a Digital Ad Solutions Expert after a 10-month break. We are excited to see her expertise and dedication once again. Warmest welcomes to Lucia and Marine! 🌟