Human8

What do people want from their banks today? Simplicity, control, connection – and even joy. 💡 As highlighted in our What Matters 2025 report, consumers are shifting towards intentional living across all aspects of their lives. This also means their relationships with money are evolving. From financial mindfulness to gamified tools, brands are being called to step up, creating meaningful, empowering experiences that align with modern lives. Here's how: 🔹 Mindful money – Tools like Allo and Rocket Money simplify financial habits for peace of mind. 🔹 Curated well-th – Personalised platforms like Revolut are giving users autonomy and control. 🔹 Rewarding relationships – AI-driven tools like Cleo are blending empathy, humour, and connection. 🔹 Feel-good finance – Brands like Monzo Bank and CRED are injecting joy into everyday money management. The financial industry is moving beyond transactions to deliver purpose and empowerment. Is your brand keeping up? Read more 👉 https://lnkd.in/e3JdDcpR #dowhatmatters #consumertrends #financialservices

🚨 New webinar alert 🚨 Join our APAC webinar where we will unpack our global 'What matters 2025' report and look at the trends shaping consumers and brands today. 📅 Thursday, 16 January (11 - 11:30 AM SGT) 🎙️ Jen Liu & Matthew Jorgenson 🌏 EMEA and NA sessions also available Register here and uncover what truly matters to people today and their expectations for brands: https://lnkd.in/e5FMpDzU #whatmatters2025 #dowhatmatters #trendreport #webinar

🎶 On the twelfth day of trends… 🎶 For our final trend, we’re flipping the script on getting older. 71% of people believe ageing is an opportunity to reinvent themselves. This divergence highlights a crucial dialogue about how we view life’s later chapters, with many rejecting its perceived limitations and instead, embracing it as a ‘Silver Renaissance’ - a time of growth, meaning and personal fulfilment. 🌱 A growing focus on prioritising physical and mental well-being means people are entering later stages of life with a feeling of optimism and possibility. 🦋 We hope you’ve enjoyed our 12 days of trends series that offers a glimpse into the exciting shifts shaping the future ahead. You can dive into all of the trends we’ve covered in our full report here 👉 https://lnkd.in/epUGrBjp #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the eleventh day of trends... 🎶 In a world driven by instant gratification, we’re seeing a renewed appreciation for high-quality craftmanship and the art of doing things by hand. ✍️ While technology effortlessly simplifies our lives, 65% of people now place greater value on craftmanship over automated processes. It’s not just about the final outcome or product, but the sense of achievement, creativity and connection that comes from creating something from scratch. Far from replacing it, technology is only making the human touch more valuable. Find out more about the revival of ‘Crafted Convenience’ in our latest trend report 👉 https://lnkd.in/e4JVAtbe #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the tenth day of trends... 🎶 With so many of life’s stressors beyond our control, naturally people are turning to the simple pleasures within reach. Leading the way are Gen Z with their love for ‘sweet treat’ rituals, an example of people seeking ‘Micro Joys’ to balance out life’s seriousness. 84% find it important to look for these little moments of joy – whether laughing with friends, grabbing a coffee or indulging in a few moments of self-care. These playful pauses offer a brief but meaningful respite from life’s demands. 🍬 What’s your go to way of finding joy in the everyday? Read more examples in our latest trend report 👉 https://lnkd.in/ekrFq8QW #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the ninth day of trends... 🎶 2024 may have been the year of AI, but in 2025, we turn our focus to 'Accountable Tech'. 🔎 As AI becomes embedded into daily life, people are calling for clearer standards of transparency and responsible tech practices. With 59% of people concerned about the potential consequences of using AI and emerging technologies, the need for accountability has never been more pressing. We’re looking to our governments and regulators for assurance and standards that protect our information, interactions and ultimately, our trust in technology. How will our relationship with AI evolve in 2025? Read more on the future of technology and trust in our latest report 👉 https://lnkd.in/eX6_y8Aq #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the eighth day of trends... 🎶 Happy New Year! 🎉 Here’s to being in tune with yourself and your health in 2025. While numbers often dominate our lives, we’re seeing a growing trend towards trusting our own feelings and instincts instead of the data (63%). Not only are we seeking more meaningful relationships with others, but we’re also reconnecting with personal experiences and our bodies to better understand what nurtures our well-being on a deeper level. This movement towards ‘Intuitive Health’ represents a shift in behaviour, shaping the future of wellness and beyond. Download our full trend report to read more! 👉 https://lnkd.in/eGA2ieSU #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the seventh day of trends... 🎶 Feeling overwhelmed by the many options for how to celebrate this evening? Or what to focus on in 2025? 🤔 You’re not alone - 49% of people feel inundated by the number of choices available when making decisions. Beyond New Year’s resolutions, many of us experience ‘choice stress’ across all areas of life – everything from our career path to where we go on holiday. As a result, we see people are increasingly prioritising clarity, purpose and ease through ‘Curated Choice’ rather than the burden of choosing between endless options. Curious how this trend is shaping consumer behaviour? Click the link to find out more in our full trend report 👉 https://lnkd.in/etW2j_ri #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the sixth day of trends... 🎶 Family has long been a symbol of stability, peace and connection. Yet today, more people are redefining what ‘family’ truly means. Whether bonded by birth or by choice, ‘family’ can be made up of many different dynamics. In fact, 64% of people believe family doesn’t have to be defined by biology. This shift reflects broader societal changes in how we form our closest bonds - captured by our sixth trend, 'Family Reimagined'. 💫 Discover more trends shaping the future of fulfilment by downloading the full What Matters 2025 report today! 👉 https://lnkd.in/eTxdM-UG #12daysoftrends #consumertrendreport #dowhatmatters

🎶On the fifth day of trends... 🎶 We all know that technology can be great for helping us connect and explore many different cultures but there is a growing call for ‘Grounded Globalisation’. 73% of people find it important to protect and cherish their local roots, reflected by a renewed proudness in distinct cultural markers such as language and cuisine, with people engaging with globalisation on their own terms. This is another way to take back some control – you can choose where to get your influence from. Is this something you’ve experienced? Read our 2025 What Matters report today and see if you relate 👉https://lnkd.in/eB2M-xnN #12daysoftrends #consumertrendreport #dowhatmatters