European Travel Commission

📢 Pack your bags and reserve your seat for #DestinationEuropeSummit 2025! We’re thrilled to invite you to the second edition of the Destination Europe Summit 🌍, hosted by the European Travel Commission and Euronews. European tourism 🧳 is back on a growth path, but challenges like geopolitical instability, inflation, extreme weather, and local resistance in hotspots call for sustainable solutions. How can Europe’s new decision-makers support the sector? Join EU policymakers, industry leaders, and destination experts as they address the critical issues shaping the future of European travel.   🗓️ Date: Thursday, 6 February 2025 🕒 Time: 9:30 AM – 2:00 PM CET 📍 Location: Brussels Register now ➡️ https://lnkd.in/dEdMrTfW Booking.com

🚀 AI training for destinations – join us! For the second time, ETC is happy to collaborate with GROUP NAO for an #AIOpenerforDestinations. The 2025 edition welcomes NTOs (both participating and new) to explore the potential and pitfalls of artificial intelligence in travel and tourism. Here’s what to expect: 🧠 Discover the latest tools and gain strategic advice on integrating AI into your operations and workflows. 🌍 Get insights on the newest AI innovations that are shaping the future of NTOs, with a focus on sustainability and efficiency. 🤝 Advance your team and organisation as you explore AI-driven destination marketing, management, planning, services, events, and more. 🖥️ Join monthly virtual sessions with experts, destination peers, deep dives, AI expert advice, ethics corners and optional in-person events. If you’re an ETC member, you’ll enjoy exclusive discounts. Starting in January, now is the time to register ➡️ https://bit.ly/4gz6Ib6 City Destinations Alliance | CityDNA Miles Partnership

✨ Happy Holidays from the European Travel Commission! We wish you a joyful festive season 🎄 and a bright start to the New Year. A heartfelt thank you to all our members and partners for your collaboration this year — together, we’re shaping a more sustainable and thriving future for European tourism. Here’s to continued success in the year ahead 🙌

❄️ As the holiday season approaches, how will Europeans travel this winter?   Our latest #ETCResearch on European travel sentiment reveals exciting trends shaping this season’s journeys.   👉 Popular destinations like Spain, France, and Italy are top favourites in winter 2024/2025. However, many travellers (51%) are now seeking quieter, lesser-known locations within these countries 🗺️.   🚶♀️➡️ Leading the way in uncovering Europe’s hidden treasures are Polish (50%), Spanish (45%), and Dutch (44%) travellers. Younger generations are driving this shift, prioritising discovery and unique experiences.   Learn more insights into Europeans' travel plans here ➡️ https://bit.ly/3VC6B6k

🙌 Planning ETC Research for 2025! This week, the ETC Market Intelligence Committee came together in Brussels for a productive session. We engaged with our members' research experts to discuss the latest tourism insights 📊 from across Europe and plan our activities for the next year. 🔜 Exciting new projects and insights from ETC are on the way in 2025. Stay tuned for more updates as we roll them out! A big thank you to all participants for their contributions and insightful discussions.

🔔 Save the date for ETC’s Annual Meeting #10!   Join us from 19 to 21 February 2025 in Pilsen, kindly hosted by CzechTourism. We’ll bring together experts in research, marketing, and sustainability from European NTOs, along with our associates and partners. This year's meeting will spotlight harnessing Artificial Intelligence 🧠 in tourism, providing an excellent opportunity to: ✍ Advance ETC’s efforts in knowledge, promotion, and sustainability. 📊 Explore the latest industry trends. 🤝 Share and learn best practices in tourism. We look forward to seeing all ETC members and associates in Pilsen! Learn more 👉 https://lnkd.in/eEGxjhAC

🗣️ New traineeship opportunity at the European Travel Commission! We are looking for a Research & Development Trainee to join our team in Brussels starting in February 2025. This six-month traineeship provides recent graduates 🎓 with an opportunity to gain practical experience in tourism data and research while exploring the inner workings of an international organisation. 📍 Location: Brussels, Belgium 📅 Start Date: February 2025 ⏳ Duration: 6 months (renewable) ❗ Application Deadline: 6 January 2025 Interested? Read more and apply now 👉 https://lnkd.in/eRQHFiPc #TraineeshipOpportunity #ResearchTraineeship #BrusselsJobs

🙌 Setting the scene for Europe in East Asia for 2025! This week, we wrapped up the year with two fantastic events in China and Japan, bringing our members and partners together to strengthen ties and shape the future of Asian travel to Europe. 📍 In Guangzhou, ETC co-hosted a trade event and VIP dinner in collaboration with The Bicester Collection and G2 Travel. We focused on reconnecting with Southern China’s travel trade and promoting off-season European travel products for 2025. 📍 In Tokyo, we organised a vibrant travel trade and media workshop at the Delegation of the EU in partnership with the Japan Association of Travel Agents (JATA). This event celebrated the year’s achievements while setting the stage for future European travel programs in 2025. 👏 Thank you to our members in China and Japan for working together to promote responsible travel to Europe — looking forward to continuing our collaboration in 2025!

🤔 Curious about the latest trends shaping European tourism? 🎦 Watch our video for exclusive insights from ETC’s research 📊, highlighting key sector developments, emerging European destinations, and travel projections from top markets. Explore the full Q3 2024 report here: https://lnkd.in/ghCYGEcg Tourism Economics

🎊 Prêmio Europa de Comunicação 2024: celebrating best stories about Europe! This November in São Paulo, we honoured storytellers who bring Europe closer to Brazilian travellers. For over 30 years, this ETC initiative has recognised exceptional work showcasing Europe’s vibrant cultures and experiences. 🏆 Best Printed Article: Renata Telles, with “Svalbard: como é viajar para o lugar mais remoto do mundo” (Glamour Brasil) 🏆 Best Audiovisual Work: Daniela Filomeno Seripieri, with “Copenhague: uma viagem sustentável e gastronômica” (CNN Brasil) 🏆 Best Social Media Content: Sandro Macedo, with “Esporte é Cultura” (Folha de S.Paulo) Muitos parabéns to the winners, and thank you to Switzerland Tourism and Suíça no Brasil for hosting this unforgettable evening! Discover more ➡️ https://bit.ly/3OyaGo7