Accurat.ai

Season's Greetings and a Big Thank You! As the year wraps up, we want to thank our clients and partners. Your trust, collaboration, and drive inspire us every day. Wishing you a joyful holiday season and a successful, insight-filled new year! Here’s to smarter decisions and continued growth in 2025! 🍾 ✨ #ThankYou #LocationIntelligence #RetailInnovation #SeasonGreetings #Accurat

🚶♂️📊 Is Your Location Attracting the Right Passerby Traffic? With TrafficTracer, gain real-time insights into how passerby traffic evolves around your locations. 🕒 Whether you need consistent footfall year-round or thrive on seasonal surges, the Traffic Evolution feature helps you evaluate location suitability. Key benefits: ✅ Track passerby traffic by month, week, day, or hour 📊 Compare key figures across different locations and competitors 🌐 Understand the total market, not just your own locations Stop guessing. With TrafficTracer, you get real-time data to identify traffic trends and make smarter location decisions. This is market research on steroids 🚀 for pinpointing the right location strategy. #LocationIntelligence #PasserbyTraffic #RetailAnalytics #RealTimeData #DataDrivenDecisions #ConsumerBehavior #TrafficTracer

✨ Holiday supermarket rush decoded! 📊 At Accurat.ai, we pride ourselves on helping retailers make smart, data-driven decisions. Using our MarketMonitor tool 📈 we collaborated with Chris Snick of Nieuwsblad 🇧🇪 and Tanja Kamphuis of De Telegraaf 🇳🇱, to predict the busiest times in supermarkets this holiday season. 🔍 Key Insights: 🗓 Monday before Christmas (23rd Dec) is the busiest shopping day! 🕒 The peak hours on Christmas and New Year's Eve are between 11 AM and 2 PM. Avoid these times if you want shorter queues. 🕊 Thursday before the holidays is the calmest day for shopping. We wish all Belgian and Dutch supermarkets tremendous success during this bustling and critical commercial period! 👏🎄🛒 🇧🇪 Delhaize Belgium Colruyt Group Carrefour Belgium Intermarché ALDI Belgium Lidl Belgium & Luxemburg Albert Heijn België 🇳🇱 Jumbo Supermarkten Hoogvliet supermarkt ALDI Nederland Lidl Nederland Albert Heijn Dirk van den Broek PLUS Retail With MarketMonitor, we continue to deliver “market research on steroids” to drive intelligent decisions. 🚀 #RetailIntelligence #MarketResearch #MarketMonitor #HolidayShopping #DataDrivenDecisions #Accurat #HetNieuwsblad #DeTelegraaf #Supermarkets #HolidayTrends

🧭 Track Campaign Success in Real-Time With CampaignCompass, you can measure your retail campaign's impact with real-time, market-wide insights. With the Campaign Impact feature, retailers can: 📊 Track visit changes for your brand and competitors 🔄 Compare performance to pre-campaign periods or last year ⚔️ Track the effect of a campaign on loyalty. No more guesswork—understand your campaign's impact on the total market, including competitors, and optimize on the fly. This is market research on steroids. 🚀 Ready to supercharge your campaigns? Let's connect! #LocationIntelligence #CampaignImpact #RetailAnalytics #RealTimeInsights #DataDriven #CampaignCompass

🎄 Want to Avoid the Holiday Shopping Rush? Accurat Has You Covered 🎄 Using our TrafficTracer tool, in collaboration with Nieuwsblad and Chris Snick, we predict foot traffic in major Belgian shopping streets this festive season. Here's how to shop smarter: 🗓️ Busiest Period: December 23 to 31 – expect peak crowds. 📆 Avoid: Saturdays (especially afternoons) and Sunday afternoons. 🕙 Best Times: - Mondays are the calmest. - Sunday mornings (10 AM - 12 PM) are ideal for weekend shoppers. - Wednesday mornings are also quiet. With TrafficTracer, we help evaluate & monitor the potential of each location to make smarter decisions. 📊 Retailers: Want to understand foot traffic and optimize your locations year-round? Let’s connect and unlock smarter insights together! Read the full article using the link in the comments section. #LocationIntelligence #SmartShopping #TrafficTracer #RetailInsights #Accurat #RetailSolutions

🚀 Market Research on Steroids: A Deep Dive into Consumer Behavior. Our CEO, Bart Muskala, was invited by Prof. dr. Nanouk Verhulst to deliver a guest lecture at Vrije Universiteit Brussel, sharing insights on how Accurat.ai helps retailers thrive by understanding real-world consumer behavior. Retail decisions often relied on gut feeling or small samples. But traditional methods like surveys revealed a gap: what people say often differs from how they behave. We saw an opportunity to bridge that gap with location intelligence, combining real-time location data, smart algorithms, and behavioral analysis 📍. In short, we provide market research on steroids 🚀, enabling retailers to: 📈 Understand how their market & brand are evolving. 🧭 Measure & improve their marketing impact. 🛣️ Evaluate & monitor the potential of each location. Thank you to VUB for hosting us and to the students for engaging with curiosity and enthusiasm. Together, we’re shaping the future of retail success! #LocationIntelligence #ConsumerBehavior #MarketResearch #RetailInnovation #DataDriven #GuestLecture

Success in retail door-to-door: What makes a brochure campaign truly effective? Accurat analyzed 122 Belgian door-to-door campaigns to uncover insights that improve drive-to-store impact. We found 9 drivers for success—here are 4 highlights: 👉 Leaflets perform best when they highlight fewer products (≤2) or offer a rich variety (6+), avoiding the middle ground. 👉 Bigger discounts aren't always better—balance is key! 👉 Compact leaflets (<20 pages) outperform lengthy ones. 👉 Beyond promotions, inspire your audience to take action. Find the remaining 5 and learn more about the door-to-door impact drivers using the link in the comments section. #RetailSuccess #ConsumerInsights #MarketingStrategy #DoorToDoorCampaigns #DataDrivenMarketing

🛍️ Black Friday 2024: Less Foot Traffic, Changing Trends? At Accurat, we analyzed footfall in 7 major Belgian shopping streets using our TrafficTracer tool, and the results are clear: This year’s Black Friday weekend saw a 52% uplift in foot traffic compared to a normal November weekend. However, in 2023, the uplift was 72%—a significant drop in engagement year-over-year. 🔎 What’s behind the decline? Evolving consumer behavior, early promotions, or the rise of e-commerce might be reshaping Black Friday’s impact. Retailers, are you ready to adapt? At Accurat, we deliver near-realtime location intelligence to help you make smarter decisions in a changing market. 🚀 👉 What’s your take on these trends? Let us know! #BlackFriday2024 #RetailTrends #LocationIntelligence #FootfallAnalysis #AccuratInsights

The battle for the consumer never ends... A successful marketing campaign or viral video can change your traffic overnight! But do you know where your visitors are coming from, or where they're going? How many visitors are shifting? 👉 With our Visit Transfer metric, you can track this exactly and in near real-time. It's only one of the game-changers in our dashboard, which is already trusted by nearly every major Belgian and Dutch retailer—and now, it’s also available in Germany. Ready to see how Visit Transfer can boost your competitive edge? 👉 Contact Frank Koelewijn for more details, or book your personalized demo today! Don’t let your competitors gain the upper hand. Act now to secure your advantage with our innovative retail insights. ALDI Nord Group ALDI SÜD HOLDING Kaufland NORMA Lebensmittelfilialbetrieb Stiftung & Co. KG tegut... gute Lebensmittel GmbH & Co. KG Lidl in Germany PENNY Deutschland Netto Marken-Discount Market-Discount EDEKA ZENTRALE Stiftung & Co. KG Netto REWE

Last month, we analyzed 122 retail door-to-door campaigns, uncovering 8 tips for success, and shared key figures on the Dutch retail and fast food markets at industry leading events. We also examined the impact of 2024’s heavy rains on shopping streets and more...