Validity Inc.

It’s the final day of our 12 Days of Data series! And what better way to wrap it all up with a big festive bow than with the ultimate gift: Validity DemandTools! 👑 DemandTools is here to help you manage your Salesforce data faster. In just 60 seconds, DemandTools can: ❄️ Action 5,222 records ❄️ Standardize 1,534 records ❄️ Import 1,521 records ❄️ Deduplicate 731 records Ready to see DemandTools in action and uncover insights from our evaluation of 264 billion CRM records? Check out our cheat sheet here: https://lnkd.in/efg-CbFy We hope you’ve enjoyed unwrapping these incredible data gifts with us! If you missed a day, scroll back through our feed to catch up. From all of us at Validity, Happy Holidays! ☃️ 🧡

🎄 The Tampa and Boston offices are bringing the holiday cheer! ❄️ Tampa showed off some amazing holiday fashion, while Boston got into the spirit with some Yankee Swap gift exchange action! 🎁 From all of us at Validity, we’re wishing you and your loved ones happy holidays!

Black Friday and Cyber Monday may be behind us, but the lessons from this season are just starting to unfold. On the latest Email After Hours, Guy Hanson and Danielle Gallant sit down with deliverability expert Seth Charles (Iterable) to unpack the good, the bad, and the spammy from this chaotic period. One key takeaway? Trust is everything. Prioritize your subscribers’ confidence over chasing short-term gains. And don’t forget to dig into the data—how are subscribers interacting (or not interacting) with your campaigns? What was the craziest Black Friday/Cyber Monday campaign you saw? Share your stories below! Listen now (or after hours): 👉 Apple Podcasts: https://bit.ly/3DyivYG 👉 Spotify: https://spoti.fi/3Dqdfqf 👉 YouTube: https://lnkd.in/emPGurMq

Day 11 of our 12 Days of Data series is here, and we couldn’t let the series end without sharing this must-see gift! 👀 Check out this insightful panel discussion with our data experts diving into how data quality sits at the heart of major business challenges. They shared practical strategies for tackling obstacles like: 🎁 Managing and maintaining account hierarchies 🎁 Prepping data for large tech integrations (e.g., ERP, Agentforce) 🎁 Building a 360-degree view of customers ...and more! Watch here: https://lnkd.in/eNVA9GRc Don’t miss tomorrow’s grand finale—we’ve saved the best gift for last!

Missed last week’s State of Email webinar? We’ve got you covered! Guy Hanson recapped the episode and shared top insights from our expert panel on: 📧 2024’s email marketing trends 🔮 Predictions for what’s in store for 2025 Stay ahead in the email game—don’t miss these valuable takeaways! Read the recap: https://lnkd.in/eteyu9qq

Day 10 of our 12 Days of Data is here, and today’s gift is one of the most precious of all: time! 🕰️ 🎁 The data management process doesn’t have to eat up your schedule. With the right approach, you can implement automation and free up valuable hours. This cheat sheet walks you through four workflows you should automate in Salesforce and the key considerations for success. https://lnkd.in/eus-dY2V Don’t miss tomorrow’s data gift as we near the festive finish line!

Global fashion retailer Princess Polly achieved a near-perfect inbox placement rate and increased revenue by 32% during a period of rapid growth with support from Validity Sender Certification. By safeguarding their sending reputation, they ensured their emails reached their customers accurately, delivering results fit for royalty. 👑 Want to see how they did it? Check out the full case study: https://lnkd.in/eZ_rPH2A

Day 9 of our 12 Days of Data series is here, and today’s gift is all about making your Salesforce import process as smooth an ice rink! ⛸️ Without a streamlined, documented import strategy, you could be stuck entering records from the same job well into the new year. Save time and stress with our cheat sheet for a faster, more efficient import process. https://lnkd.in/eccnF8r5 Don’t miss tomorrow’s tip—because you can’t spell Christmas without “C,” “R,” and “M!” 🔔

Have you heard the news? Apple is officially rolling out Mail Categories for iPhones. But what does this mean for email marketers? Email expert Laura Christensen broke down the ins and outs of these new tabs in her latest blog post. Inside you’ll find info on: ✅ How to prepare for this update ❌ Mistakes to avoid Read here: https://lnkd.in/eaHmggVV

Day 8 of our 12 Days of Data series is here! Today’s gift is all about tackling the often-neglected steps for properly implementing Salesforce Data Cloud. Want to unlock everything Data Cloud has to offer—like AI-powered customer behavior predictions? This on-demand episode of Data In Sight is your perfect starting point. Get ready to: ☁️ Discover the crucial prep steps for success ☁️ Debunk common myths about Data Cloud implementation ...and more! Watch the episode here: https://lnkd.in/ewuev2fU There are still a few more data gifts waiting under the tree—come back tomorrow to unwrap the next one! 🎄