2024 has been an incredible year for Profile Media, with over 1,000 media opportunities showcasing the outstanding work of 26 clients. This included more than 40 television appearances, over 140 radio interviews, 60+ print stories, and nearly 850 online articles, amounting to an estimated publicity value of $4.1 million. Most importantly, we’ve had the privilege of telling our clients’ stories and highlighting their impactful contributions to industries, communities, and Australia as a whole. Thank you to everyone who supported us throughout the year and here's to 2025!
Profile Media
Public Relations and Communications Services
High-value media coverage to build reputation, profile & credibility. Health-tech specialists. Purpose & results driven
About us
Your company has a great message and helps people in some way, but not enough people know about you. It’s a common problem that we can remedy – and if you’re the right kind of company for us, we’ll all find it easy, exciting and fun to work together. We’re national – with staff in Sydney, Melbourne, Brisbane and Perth. Profile Media is a trusted strategic communications partner for organisations seeking to build their reputation, grow their profile and broaden their credibility among audiences that matter. Our team of efficient and focused former journalists embody a ‘do whatever it takes’ attitude and this is evident in the outcomes we achieve, particularly in mainstream media coverage. At Profile Media we understand the need for business to share their good news stories - authentically, strategically and coherently; in a way that not only draws people in, but also drives commercial growth. ▶ We get you front and centre in the media ▶ We make your social media worth following ▶ We help communicate your messages with clarity and connection It’s a modern take on PR, grounded in deep experience from a team of expert journalists and digital marketers. ASX Listed? ASX-listed companies often suffer from a lack of mainstream media coverage. Investor relations firms are great at generating investor media, but fail to generate national mass consumer media coverage, which affects your share price. Crisis Communications As ex journalists with corporate communications experience, we’re adept at a handling crisis with a calm head. We offer issues management workshops, crisis communications plans and media training. Core Services: Media Publicity Social Media content and brand reputation for LinkedIn, Facebook and Instagram Media Training Issues Management Videos – newsletters, testimonials, educational Capability statements Award submissions We specialise in healthtech, biotech and medtech industries. info@profilemedia.com.au Ph 1300 123110
- Website
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https://profilemedia.com.au/
External link for Profile Media
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Media & Public Relations, Social Media Leverage, Digital Media, Bloggers & Influencers, Media Training, News Story Creation, Media Releases, In the Media, Biotech, Medtech, Healthtech, sustainability, and ESG
Locations
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Primary
Get directions
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Get directions
Perth, WA 6018, AU
Employees at Profile Media
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Sue Papadoulis
Generating High Value Media Exposure Every Month | Strategic Communications Expert | Results, Values & Purpose driven | MD at Profile Media & Founder…
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Alyshia Gates
Journalist | Communications | PR | Media Trainer | Crisis Media Management | Content Creator
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Lisa Barnes
I can help you tell your good news story to the media. Journalist and Communications Manager at Profile Media, providing public relations, media…
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Joe Ormsby
Marketing & Content Coordinator
Updates
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With B2B payment defaults a growing concern, Grow Capital CEO Gus Gilkeson has offered his expert advice on how to recoup money sooner on the Business Essentials Daily Podcast 🎧 Listen now at bit.ly/be-daily. You can listen to part 1 of his chat by following the link below, with part 2 due to air later this week. https://lnkd.in/gANXBaee
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The Profile Media team was pumped to attend a fantastic West Tech Fest event, bringing together world leaders in tech, innovation and entrepreneurship in the City of Perth for another year. Among the incredible line up of innovators showcasing their work were Profile Media clients DermR Health and Liquim . The day reinforced just how important creation and discovery are for growing and diversifying our economy, and the talent is right here at home! Thanks to West Tech Fest and Curtin University for putting together another brilliant event.
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What a great result for our client Stefan Mazy from DermR Health with his second segment this year on Channel 7's Sunrise program this morning, after his story ran across all 7 News bulletins in the country last night! Stefan's DermR Patch is a world-first microneedle patch and companion genetic test which has now been validated for the first time in patient trials in Australia. Providing it gains regulatory approval, it means skin biopsies could eventually become a thing of the past, as the test offers a compelling alternative to current skin cancer detection practices, where over 40% of biopsies are benign. This device could save lives! Watch the story on Sunrise here: https://lnkd.in/gkxXX3hX
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The potentially world-first skin cancer diagnostic device developed by our client Stefan Mazy from DermR Health will be the subject of an exclusive 7News health investigation story airing around the country tonight. Watch out for the big announcement from 6pm in all states!
📣 For everyone who has been following our story, tune in tonight 6pm Channel 7 News in all Australian states for a BIG announcement. Stephen Dawson Cicada Innovations The Australian National Fabrication Facility (ANFF) Australian Genome Research Facility Ltd. (AGRF) Tracey Wilkinson MedTech Actuator WA Life Sciences Innovation Hub Dr Katja Beitat Caroline Pegram Profile Media Department of Health (WA Health) Natalie Barber Nick Holmes à Court Nick Northcott Jenny Aiken Mike Hill Michelle Aquilina, EMBA DermR Health Pascale Guitera Antony Smithson Natalie Chapman RTTP GAICD Jaret Lee Bradman Marks
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Mealtimes in aged care are essential rituals that foster social connection, emotional comfort, and a sense of belonging, particularly for residents with conditions like dysphagia, where safe and appealing meals play a crucial role. Sam Bridgewater, Cofounder of The Pure Food Co, recently shared his expertise on the subject with agedcare101. Read more: https://lnkd.in/gR9_wGCG
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As we age, everyday movements like bending, reaching, and walking can become challenging - but they also hold the key to staying strong and independent. Suzanne Kerr, an occupational therapist from Brightwater Care Group Ltd., has shared her expertise on this in the December issue of Medical Forum. Her program empowers seniors to reduce fall risks and maintain mobility by turning daily activities into practical exercises, promoting confidence, dignity, and a safer life at home. https://lnkd.in/g_5a-9e9
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Remote TV interviews are here to stay, making it essential to prepare for the best possible on-screen presence from wherever you are. In Alyshia's latest blog, she shares practical tips on lighting, audio, framing, and more to help you make a lasting impression in your next Zoom or Skype interview. https://lnkd.in/edwnMtUp #zoominterview #skypeinterview #mediatips #publicity
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Building your media presence doesn’t mean putting on a perfect mask—it’s about embracing authenticity and honing your skills to engage with impact. In Lisa’s latest blog, she shares real-life lessons learned while balancing work, family, and life’s unexpected challenges, showing that being flexible, staying true to yourself, and stepping outside your comfort zone are key to effective media engagement. https://lnkd.in/ePrGF3cc
Why the Media Values Authenticity over Perfection
https://www.profilemedia.com.au