To end 2024, we’re excited to welcome 15 amazing brands to the Lexer community! We’re thrilled to partner with these dynamic businesses as they elevate customer experiences, drive growth, and achieve new levels of success. 🙌 Here's to a new year full of possibilities, partnerships, and progress. Welcome aboard! 🎿 Aspen One 💋 Intimo 👗 SHEIKE 💃 Tiger Mist 👙 I.AM.GIA 👔 Cambridge 👔 Joe Black 👔 Ganton 🧕 Siti Khadijah 🏄♂️ O’Neill 🤙 Hang Ten ☀️ Sol Angeles 🏕️ Voyager 🦬 Mountain Khakis 🛜 GigaComm
Lexer
Technology, Information and Internet
Melbourne, Victoria 7,161 followers
Lexer's CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve.
About us
Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A SINGLE CUSTOMER VIEW > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data. ENHANCED CUSTOMER PROFILES > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. > Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk. ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS > Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences. > Identify and engage high value customer segments and lookalike audiences. > Identify and reengage inactive and lapsed customers. EFFORTLESS AND EFFECTIVE TARGETING > Quickly activate audience segments in your digital channels with as little as 3-clicks. > Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort. MARKETER-FRIENDLY DASHBOARDS > Know how much every segment spends, on what products and when. > Understand where your sales are coming from and the impact of your marketing. > Identify growth opportunities in just a few clicks - no data science required. Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email. PERSONALIZED CUSTOMER CARE > Holistic view of each customer contains 1st party and social data > Fast, simple, and intuitive workflows > Centralized inbox > SLA & team reporting > Recommended responses
- Website
-
https://lexer.io
External link for Lexer
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Melbourne, Victoria
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Social CRM, Lead Generation, Research, Marketing, Measurement, CDP, Customer Data Platform, CRM, Analytics, Business Intelligence, Digital Marketing, Data Integration, SaaS, Predictive Analytics, High Value Customers, Marketing Automation, Data Enrichment, Big Data, Data Analytics, and Unstructured Data
Products
![Click here to view Lexer]()
Lexer
Customer Data Platforms (CDP)
AI powered customer data and workflow tools. Customer data, store, sales, service, and marketing solutions to transform your disconnected data into customer experiences that drive incremental sales. The Lexer Customer Data & Experience Platform (CDXP), built for retailers, serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to drive profitable growth. - Unification - Enrichment - Predictive analytics - Segmentation - Actionable insights - Audience activation - AI messaging - Customer service - Clienteling - Reporting - Services, and more.
Locations
-
Primary
Get directions
86 Inkerman St
St Kilda
Melbourne, Victoria 3182, AU
-
Get directions
74-76 Campbell St
Surry Hills, New South Wales 2010, AU
Employees at Lexer
Updates
-
We recently launched our new report generator that turns data into meaningful metrics in seconds. Now we're sharing five must-have reports every customer-centric business should build to get started! 📊 Transform your customer data into actionable insights with our Lexer Track Tables quick start guide: ✓ RFM segment analysis ✓ Track omni-channel performance ✓ Store location metrics ✓ Customer acquisition trends ✓ First product purchase analysis #customerinsights #retailanalytics #customerdata
Five essential customer reports: Lexer Track Tables guide
lexer.io
-
We’re focused on making insights easier!💡 With our latest update, creating high-value segments and discovering insights in Lexer Segment is now easier, faster, and more personalized. ✅ Improved attribute picker for smarter search ✅ Pin favorite attributes for easy access ✅ Quicker results with customized pre-set defaults ✅ Improved segment distribution analysis
-
Understanding customer behavior is crucial for making informed business decisions. But, tracking and analyzing customer metrics across segments has always been complex and time-consuming. 🆕 We're excited to announce the launch of Lexer Track Tables – a powerful new feature that transforms how businesses monitor and analyze segment performance over time. 📈 Our new table builder turns metrics into must-have reports in seconds! "What used to be a complex, technical process is now something any team member can master in minutes." David Chinn Lexer Co-Founder and CEO.
-
Team Lexer is on cloud nine after taking home two major awards at last night’s NORA ~ National Online Retailers Association’s PoPs ceremony! 🏆 Lexer (again) won the Data-Driven Insights Innovation Award - "An award recognized for commitment to empowering brands with advanced analytics for actionable insights, enhanced decision-making, and personalised customer interactions". A special shout-out to Paul Burdekin and the team at THE UPSIDE who were a key part of our award submission. They were the first client to leverage our new in-store clienteling tool, Lexer Serve, which launched late last year. Thank you for your progressive approach and eagerness to try new features. The results speak for themselves in the case study linked below. Lexer Serve has redefined in-store personalization by allowing retail staff to deliver unique customer experiences and capture valuable zero-party data in real-time. Case Study: https://lnkd.in/g2bQXx6C 🏆 And in personal wins, our very own Head of Sales and Partnerships in Australia, Aaron Luxmoore, received the 'Industry Elevator Award' for his significant contributions to elevating the Retail industry. Known for his boundless energy and positivity, Aaron connects tech partners and clients alike, creating an uplifting environment around him. Last year, he launched 'Friends In Tech'—a gathering across Melbourne, Sydney, and Brisbane where tech vendors in the Retail community come together to share challenges and wins, strategies and tips and to connect with like-minded people in a social environment. Congratulations, ‘A-Lux’—we’re immensely proud of all you do for Lexer and the retail tech community. *Congrats to everyone who was nominated, made finals and who won an award. For those interested in joining the next Friends In Tech event, send him a DM! The next one is happening on 5th Dec in Melbourne, and it’s going to be BIG! #NORA #noraawards #pops #theupside #lexer #CDP #cdxp #customerdata #techawards #clienteling
-
-
Our goal is to make your workflows smoother, insights more actionable, and personalization more impactful. We’ve just wrapped our biggest quarter yet, with 40+ new updates to help you seamlessly connect, analyze, and activate your customer data. 🤖 Effortless data connections: Streamlined integrations, custom events, new API docs. 📊 Actionable insights: Quick, impactful data access with improved search and new reporting. ❤️ High-performance personalization: AI recommendations, messaging, and audience activation. This is just the start—discover these and the rest of the Lexer CDXP AI-powered customer data and workflow tools in our latest release. 🔽 #customerdata #customerexperience #personalization #datainsights
-
-
Our biggest update! 🚀 We’ve shipped over 40 significant improvements that supercharge the way you connect, analyze, and activate your customer data. https://lnkd.in/gcuiW-MH 🧬 Effortless data connection 2024 has been a major milestone for new data connection capabilities. Integrating your systems and getting data into Lexer is faster and easier. 💡 Actionable insights Insights drive decisions, and we’ve made it easier to uncover what counts. With faster search, more customization, and new reporting tools, this release puts actionable insights in the hands of marketers. 🎯 High-performance personalization Personalization is a differentiator. Our latest updates bring smarter recommendations, new activation tools, and in-person experiences. Get ready to create 1:1 interactions online and in-store. Watch Aaron Wallis (Founder & CTO) and David Chinn (Co-founder & CEO) as they share the highlights —discover key insights, new features, and opportunities to drive results.
Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization
lexer.io
-
⚡️NORA INDUSTRY ELEVATOR AWARD ⚡️ We are excited to announce that our very own Head of Sales & Partnerships in Australia, Aaron Luxmoore has been selected as one of the finalists for the ‘Industry Elevator Award’ by NORA ~ National Online Retailers Association. He was nominated due to the work he does in bringing our technology and agency partners together and elevating the retail tech community. The awards are being announced at the. prestigious PoPs Awards next Wednesday night in Sydney. Wishing him the best of luck and congratulations to all those who were nominated across the various categories. 👏 #nora #noraawards #lexer #partnerships
We’re thrilled to announce our Industry Choice Award finalists at the POPs 2024! Across these four categories we’re showcasing the finalists among the ‘industry choice’ public voting categories. The final cut show a variety of incredible talent, congratulations to all our finalists and to everyone who entered - and voted! All five thousand of you! We cannot wait to celebrate with all of the finalists and the Industry at The POPs next Wednesday 6th Nov at The Ivy Ballroom 7-11pm, tickets are available here https://lnkd.in/dd9VsDYc Check out this year's Industry Choice Award finalists below:
-
-
⚡️ DATA-DRIVEN INSIGHTS INNOVATION AWARD - FINALISTS! ⚡️ 🍾 Lexer HQ are high-fiving and popping the champagne today as we have just been informed that we have become finalists at the NORA ~ National Online Retailers Association Power or Partnerships Awards. 🚀 The 'Data-Driven Innovation Award' celebrates partnerships that harness advanced data analytics to generate actionable insights, enhancing decision-making and personalising customer interactions. This is our bread and butter so it's no surprise that we made the finals!! 🙏🏼 Thank you to THE UPSIDE who worked with us on a case study for our new in store platform. This was a big part of our submission. 👇To get tickets to this prestigious award night, click on the link below https://lnkd.in/dd9VsDYc #CDP #CDXP #customerdata #datadriveninsights #customerinsights #techawards #lexer
-
-
Lexer reposted this
⚡️ Lexer is Australia’s easiest to use, retail specialist CDXP. We help retailers bring their fragmented data into one place to truly understand their customers & create more personalised experiences online & in store.
🛍️ IN-STORE PERSONALISATION 🛍️ Last Thursday, in partnership with Shopify, Flagship and Make Retail, Lexer held a waitlisted in-store personalisation event at Starward Whisky (one of Lexer’s clients). The venue was packed! ✉️ We invited Heads of Retail & Heads of Operations type roles from omnichannel retail brands, to experience Lexer’s game-changing new tools first hand and to learn more about other new technology that’s used in bricks and mortar stores to help give customers a better experience and to increase sales. 🥃 Guests were greeted at the door via Lexer ‘Serve’ and handed personalised swag bags and cocktails, based on data shared in the RSVP process. Personalised 1:1 messages were sent to guests via Lexer ‘Contact’ throughout the day as they enjoyed a distillery tour and whisky tasting. Personalisation at its best! 🚀 The formalities kicked off with Lexer’s CTO and original Founder Aaron Wallis showcasing our new features that help both HQ staff and retail associates provide the most personalised experience for customers possible. 🎤 We heard from Jordy Heis, Aaron Chidley and Lachlan Hamill as Lexer’s Co-Founder David Whittle moderated a panel on the topic of moving ‘Point of Sale’ to ‘Point of Experience’. We are very excited about our ‘Serve’ product being integrated in Shopify POS! 🤑 Steph Leathers and Samuel Bala held a fireside chat on the art of visual merchandising to make your stores even more profitable, using Flagship’s incredible tech. 🤩 And the charismatic Jeremy Krause treated the audience with a keynote presentation on global personalisation, explaining how to build unique experiences and emotional connections with your customers. Stay tuned for a blog post next week, with context from the day summarised. #personalisation #retailtech #lexer #customerdata #cdp #cdxp #shopify #shopifypos #flagship #makeretail
-