Heaps Normal

Supporting musicians, venues and music industry workers has been a focus for Heaps Normal from day one. As a business made up of people who have spent their lives working in and around music, it’s in our DNA, and it keeps our hearts beating. We’ve been stoked to support hundreds of artists, venues, charities and legends who have kept the Aussie music scene alive and kicking over the past few years– and now we’ve decided to crank that up to 11 with the formation of our new record label and music platform, Heaps Normal Records. 💿 Heaps Normal Records will make the records that might not have been made, continue to put on and support the shows that might not have happened, and give a leg up to our mates building their careers and profiles, all while investing in championing a more inclusive, safer and more fun Australian music industry and experience. We’ll do this by lending our time, our energy, our networks and our resources to the people, the places and the music that are too good to be wasted. As we come together to celebrate the hatching of our proudest egg yet, we are beyond excited to invite you to our first capsule release with our friends, and Eora/Sydney’s own space metal juggernauts, Barb. Let head-pounding riffs, friends new and old, and several cubic metres of the finest non-alcoholic (and some alcoholic) ales elevate your evening at the newly remodelled and forever beloved The Vanguard. For more info and tix, head to https://bit.ly/4g0zVLL

We're super proud to launch of our newest core range beer, the Third IPA 👁. Our team have been working hard for the last two and a half years on this bold, crisp and resinous classic West Coast IPA, the perfect addition to our core range offering. It's a cracker. Massive massive thanks to Ruma Alag, Katie Greenleaf, Nick McArdle and the whole Coles Liquor team who have been long time champions of Heaps Normal and are helping us spread this one far and wide. You can find this enlightening drop nationally at over 800 Liquorland, Vintage Cellars, and First Choice stores 🍻. Namaste 🙏

If you missed the free 🧊 ice bath 🧊 in our plunge-pool-sized YETI this morning on Bondi Beach, you can still treat your mouth to an oral ice bath, with a can of Heaps Normal's new Third IPA Namaste to our spirit animals at Broadsheet Media 🙏 Wellness is a state of mind.

We're back this year with a team of passionate anti-water experts, including musical genius Donny Benet. No matter the channel, no matter the time - you can find the truth about tasteless liquids bubbling to the surface with Just Say No To Water TV. Stay tuned to learn how you can help fight this boring, aqueous threat. Video by Yeah Rad https://lnkd.in/gDECJ3Td

As it turns out, bears and rears have a lot in common. 🍑💜 Brewed in the style of a classic West Coast IPA, the Cheeky IPA is not your average heinie-can and we're stoked to donate $1.50 for every can sold to WaterAid Australia, helping build loos and improve sanitation in developing communities. Find out more at https://www.cheekyipa.com/

Special day to be featured in Australia's oldest and favourite newspaper. Thanks for the shoutout, The Betoota Advocate. We're all about taking a break from binge drinking.

Call it manifestation, voodoo or the light of the beer gods shining upon us, but to secure the number 32 spot in the GABS FESTIVAL Hottest 100 is pretty special, not just because it was the exact ranking we were aiming for. We owe this epic result to everyone who voted and who keeps supporting and drinking us every day. We’re beyond grateful and bloody stoked to be the only non-alc beer on the list (for the third year in a row). ♥️ Shoutout to all our mates who ranked and those who didn’t. As for 2024? Who knows what lofty heights we’ll aim for? 31? 30? Give us a moment to breathe first.

The office is starting to fill up again. People are actually circling back. The thought of diving back into the 9-to-5 routine is as appealing as a hot beer on a 40 degree day. Cue the magic of #NationalHalfDayDay – the perfect antidote to the back-to-work blues. Just when you thought the holidays were over, surprise yourself with one glorious, slightly long weekend to help recharge the batteries.  ⁠ We've put together some resources to help individuals and businesses organise their Half Days. Need a template for an email to send to your boss? Or a few tinnies to gift your team as they knock off for a lightly longer weekend? We got you! Click the link below to access our guides and sign the petition to help us take Half Day all the way up to Parliament House!  ⁠  https://bit.ly/3O5mtuh