Fourday

How can you 10x your sales outreach in under a month using AI? If you still manually do research into leads or customers, take a look at a recent AI build we did for Kashcade. Research agents are one of the most common use cases we build for our clients. They can significantly improve how companies engage with their customers and save weeks if not months of time over the year. If you want to ensure you deeply understand your customers and are selling to companies that could truly benefit from your services, give your team superpowers with an AI research or sales agent.

How can you starting using AI more effectively in 2025? We've put together a guide to prompting that will teach you the skills you need. Most prompting guides emphasise the wrong things: over-structuring your prompts and instructing the AI to “role play” like a business analyst, marketer or sales representative. This emphasis can be misleading. Prompting at its core is the art of effective communication. What’s more important is being clear in your instructions and including the right information into your prompts. Learning to use AI is a skill. Like learning any skill, it requires a mindset of experimentation and play. As we head into 2025, there’s never been a better time to learn to prompt. Find the article in the comments, and subscribe to receive more content like this directly to your inbox.

Many SMEs are still sitting on the sideline when it comes to AI. This is a mistake. Here's why: 1. We're just at the beginning Despite the media attention, we're in the early stages of Generative AI's true potential. Remember, in 1993, there were only 600 websites. By 1998, we were in the dotcom boom. AI is moving even faster. 2. The window of opportunity is shrinking As the pace of change accelerates, the time to get ahead of the curve is now. Wait too long, and you'll be playing catch-up in technology, talent, and business models. 3. Start small, but start now SMEs don't need to over-invest, but they can't afford to ignore AI either. Two high-impact, low-risk initiatives to consider:   • Employee training: Upskill your team to identify opportunities and threats early.   • AI pilot project: Test AI on a process with clear ROI potential. The race against disruption has begun. Those who take the first steps now will have a significant advantage. Those who delay may find themselves struggling to keep pace. What's your company's AI strategy? Are you leading the pack or playing catch-up?

Your confidential data might be more exposed than you think. What's the number one concern business leaders have regarding AI? They don't understand the risks to cyber and data security. It’s justified - We've seen many cases of employees entering confidential information into ChatGPT, without understanding how this compromises their data. We're developing an online AI Cyber Security Assessment for teams and businesses. In just 10 minutes, you'll be able to get a clear picture of the risks involved and actionable strategies to safeguard your use of AI. Comment below if you want access and we'll let you know when it's available.

How do you supercharge your team using AI? It’s about taking a people first approach and getting practical. Rather than being distracted by the headlines, smart companies are quietly transforming their teams and company processes to make themselves more effective. It's not about replacing humans. It's about automating the "boring" stuff and amplifying what humans do best. The true value of AI today is doing things that humans either generally don't like or aren't particularly good at. Here's how to turn your team into an AI-augmented powerhouse:

Implementing AI across your team? These are steps you can take today to drive real business value from AI. Creating a culture of AI competency is crucial. From setting up secure business accounts to fostering knowledge sharing, there are concrete steps you can take. But the real value comes from identifying specific needs unique to your organization. Discover how to build organizational AI awareness and uncover compelling value-creation opportunities. Read the full article for a tactical guide on driving real value in your business using AI.

Let's explore three powerful strategies to boost your team's AI competency and drive real business value: Learning to use AI is now as crucial as learning to use the internet, yet many still struggle to harness its full potential. How can organisations tangibly bridge this gap? 1️⃣ Immersive AI Workshops: Learning by doing Kickstart your team's AI journey with hands-on workshops. In just a few hours, they can learn to effectively prompt – a skill best learned through practice. AI competency can immediately boost productivity and enable your whole team to spot the opportunities to improve business operations. AI's "invisible" failures can be discouraging. A poorly crafted prompt will still yield a response, but the output will suffer. AI workshops equip your team to overcome this hurdle and unlock value. 2️⃣ Secure AI Sandbox: Innovate without risk Two-thirds of Australian workers already use AI. But without proper safeguards, your sensitive data is at risk. Create a secure AI playground for your team, allowing them to innovate freely while protecting your company's valuable information. 3️⃣ Quick-Win AI Prototype: Turn a bottleneck into a breakthrough Identify an operational pain point and develop a targeted AI prototype. This approach not only demonstrates immediate value but also provides hands-on exposure to the technology. Once you've proven the concept, scale up to a robust, game-changing solution. 📍 The key to AI success is combining education with practical experience. Follow along or reach out for more information on how to create tangible value from Gen AI.

Our co-founder Henry Badgery was recently quoted by LinkedIn News Australia. "AI isn't a magic wand. It requires careful implementation and understanding of your business needs. It's about giving your workforce superpowers to work more effectively" AI has the power to revolutionise your business operations, but successful implementation requires a thoughtful, strategic approach. At Fourday, we've identified three core principles that significantly increase the chances of AI success: 1️⃣ Focus on the measurable impact Don't chase vague promises of "magic solutions." Instead, identify specific opportunities where AI can deliver quantifiable ROI. This approach builds credibility and generates buy-in across your organisation. 2️⃣ Build the right tech foundation Understand AI's strengths and limitations. Create a technological framework that leverages AI's capabilities while understanding its limitations. 3️⃣ Embrace agile development The AI landscape evolves rapidly. Adopt agile methodologies, emphasising rapid prototyping and iterative improvements that involve domain experts. By following these principles, you can transform your business operations with AI in a way that's strategic, measurable, and adaptable to change. Want to dive deeper? Read our full analysis on tackling the AI implementation challenge (link in the comments).

Introducing Fourday - your AI strategy and development partner for businesses looking to integrate AI in their operations to drive meaningful value. Over the past couple of years, our team has seen countless businesses struggling to move beyond basic use of ChatGPT or surface level AI. The hype in the headlines doesn’t match the reality on the ground for most businesses, which is that they are struggling to keep up with what AI means for their business and how they can actually utilise it to create business value. Our focus is on identifying tangible opportunities to streamline your operations and build unique capabilities. We help you discover what’s possible, find what works, and deploy automations at scale to drive measurable results across your organisation. Reach out via Fourday LinkedIn or our website if you’d like to discuss your business and how we can make AI work for you. This next decade will be dominated by companies that are able to harness AI to outcompete. We’d love to see how we can help you be one of them.