eGEN

What if beauty loyalty could be more than just points? What if it could be… a game? 🎮 We’re thrilled to partner with E.L.F. BEAUTY to take loyalty to the next level - and it’s all about engagement, fun, and creating iconic branded experiences. Together, we’ve reimagined how beauty and gamification come together, making loyalty so much more than a transactional experience—it’s growing and nurturing a community of like-minded e.l.f.icinados. So, what’s new? ✨ A bold, refreshed Beauty Squad visual identity that’s now live, featuring a bold color palette, Y2K-inspired fonts, and multilayered graphic stickers ✨ We’ve added custom-built mobile hyper-casual games, featuring exclusive E.L.F. BEAUTY-themed experiences made in collaboration with Low6. (We've launched e.l.f. Blast already in the e.l.f. Arcade, with the next release - Escape from Power Grip Mountain - soon to land!) ✨ A gamified loyalty experience where users can earn rewards simply by being part of the e.l.f. community—whether it’s completing daily challenges, hitting streaks, or collecting virtual covetable badges. Why gamify loyalty? - It boosts engagement and keeps users coming back for more. - It enhances retention because every interaction becomes an opportunity to earn. - It drives brand love. Social sharing is built right in, encouraging fans to spread the word and show off their achievements! - This partnership marks a key shift in loyalty strategies, and eGEN is proud to help trailblazers like e.l.f. Beauty redefine customer engagement. This is more than a game—it’s the future of loyalty. 🎮 Download the Beauty Squad app and play for yourself! 📩 Curious about how eGEN is helping brands like e.l.f. create game-changing, immersive experiences? Let’s chat! #Gamification #BeautyLoyalty #NextGenLoyalty #Innovation #eGEN #elfbeauty #BradTimmins #DisruptiveMarketing #CustomerEngagement #Loyalty #LOW6

This week eGEN headed to #TwitchCon in San Diego with our friends (and streaming favorites) E.L.F. BEAUTY. Here’s our recap of the headlines that every brand and creator should have on their radar: ⚡ From game-changing upgrades to the mobile strategize, better navigation and personalized clips) to Shared Chat, which lets multiple creators merge their communities into one epic conversation, Twitch is doubling down on making streaming more dynamic than ever. ⚡Enhanced Broadcasting will let creators stream both vertical and horizontally at the same time to elevate content quality across all devices. ⚡ The new Tap to React feature is set to boost engagement with just a tap, letting fans amplify the hype in real-time. For brands, this means more touchpoints to connect authentically with audiences through influencers who are driving the culture forward. 🎯 Don’t just watch from the sidelines—let’s strategize how you can leverage these new tools to integrate Twitch into your broader marketing game plan! #eGEN #TwitchCon2024 #GamingCommunity #InfluencerMarketing #StreamingInnovation #TwitchCreators #DigitalMarketing #BrandStrategy #ContentCreators #SocialMediaTrends #LiveStreaming #Twitch #BradTimmins #Immersive

🎮🔥 And that's a wrap for the Roblox Developers Conference in San Jose for 2024! Get the visual recap below... ⬇ 🎮🔥 Roblox’s global growth is skyrocketing, with 80% outside North America! Top genres like open-world exploration, more localised sports leagues, and racing games are driving success. New and improved tools that support creators and developers nail international markets - from language translation APIs and tips for leaning in on regional nuances and use of humour - brought home Day 2 of the high-vibe #RDC2024. Thanks so much to the epic team at Roblox, for the sensational program, amazing keynotes, connections new and old, and another reminder why this industry is the most dynamic, creative and exciting to be a part of. #Roblox #RDC2024 #GameDev #GlobalGrowth #BradTimmins Brad Timmins David Haddad

final wraps from day 2!

🚀 It's been a huge start to #RDC2024. Under the banner of “Bringing People Together, Scaling, and Building Your Business,” David Baszucki and Stephanie Latham shared exciting updates that set the stage for Roblox's future. From the revolutionary new Party functionality to expanding e-commerce with Shopify and enabling creators to earn even more, Roblox is taking major strides toward 300M Daily Active Users and capturing 10% of global gaming content revenue. Also amazing to see the continued excitement, traction and expansion on the cards for RWC, and as part of the agency team that helped bring e.l.f. UP! to life, we couldn't be more thrilled. Love a more visual takedown of the keynotes? Check out the carousel below to see how Roblox is shaping the future of gaming with AI-powered creation, in-game ads, real-world product sales, and more.💡 #RDC2024 #Roblox #GamingIndustry #GameDevelopment #AI #Ecommerce #DigitalTransformation #CreatorEconomy #RDC #gaming #Innovation #Marketing E.L.F. BEAUTY

David Haddad & I from Roblox Developer Conference!!!

🛫 eGEN has landed at the always-epic #RobloxDevelopersConference 🛬 We can’t wait to connect with incredible brands, creators, and developers, and catch all the latest updates on Roblox. eGEN Founder and CEO Brad Timmins and Head of Operations David Haddad will be on the ground September 6 - 7, hoping to bump into new and old friends - get in touch! #Roblox #RobloxDevelopersConference #UGC #GamingMarketing #RDC24 #BrandMarketing #GenZ #GenAlpha

let's get it!! Can't wait till tomorrow for our next big release in Roblox justine H.

We are hiring! Senior Product Manager role for our global partners, About the role: We are seeking an accomplished and strategic Senior Product Manager to join our dynamic team. As a Senior Product Manager at eGEN, you will play a key role in driving the success of our product portfolio. Your expertise in product strategy, development, and lifecycle management will be instrumental in delivering innovative solutions that meet customer needs and contribute to the company's growth. Join us in shaping the future of our products and making a significant impact in the market. More details here: https://lnkd.in/dSB-4DZD but please reach out to us here and or via Brad Timmins