Boody

Sustainability and comfort are at the heart of everything we do. Our processes, products, and partnerships are centred around these values, so as a Promotional License Holder, we’re proud to support Forest Stewardship Council® Forest Week. This year’s FSC® Forest Week theme is “Small Steps Together Create Big Change for All.” Ready to make a positive impact? It can start with something as simple as your choice of underwear! When you see the FSC® logo, you can trust that your products are sourced with care for our planet. Let’s work together to create a brighter, greener future! FSC® N004457

Last month, Shaun and I had the pleasure of chatting with the team at Inside Retail about our new Shaper Range. Driven by the needs of our community and a desire to revolutionise an archaic industry, our new shapewear collection is sustainably crafted to be comfortable, breathable, and loved by those who wear it. It’s moments like these that remind us why we’re so passionate about what we do and why we’re committed to bringing innovation to the forefront of Boody. https://lnkd.in/gZ-PcRHb

Some things in life are non-negotiable. Like underwear. That's why we're on a mission to craft the ultimate undies: no frills, just supreme softness and at limited cost to the environment. Honoured to be named a The Australian Financial Review Sustainabiliy leader this year! 🌏

Our Managing Director, Shaun Greenblo recently sat down with Inside Retail Australia to discuss the strides we're making to become the Official Underwear of the Entire Planet. From going global to obsessing over data, we're leaving no stone unturned. With key partners like Shopify, we're leveraging insights to make informed decisions in every corner of the globe. Ready to dive into our story? Click the link: https://lnkd.in/gKnZv5ei

The Mumbrella Retail Marketing Summit took place this week, and our Global Head of Brand and Marketing, Ruth Haffenden had the pleasure of being given the stage to talk all things sustainability. The session delved into the consumer psychology behind successful sustainable marketing, exploring the difference between what people say and what they do when it comes to making sustainable choices 🌏💚🌱 It was a great event, and hearing from so many industry experts and brands shaping retail was truly insightful. A big thanks to Mumbrella for hosting such a fantastic summit and to all the other speakers we met on the day. Pet Circle, IKEA, Adore Beauty Group, TRIBE, BWS, Dan Murphy's, Coles Group News Corp Microsoft Uber The Coca-Cola Company Bread Agency #retailmedia #retailmarketing #sustainablemarketing #Boody #Sustainability #MumbrellaRetail 

Today on International Women's Day, we wanted to take a moment to highlight the things that we are doing, big and small to increase our positive impact on those who identify as women and girls now and into the future. 💚 Supporting women and girls experiencing domestic violence This week, with our partners at Thread Together, we marked the installation of the 100th capsule wardrobe in domestic violence shelters across Sydney, with plans now underway to roll out the next 100. Women and girls often flee dangerous situations with nothing more than the clothes on their back, giving them access to choose clean, new clothing is an essential step in restoring their sense of self and the confidence they need to move forwards, at a time when choice has been taken away from them for so long. You can learn more about this initiative and the impact it is having on women in the video attached. ✨ Advocating for change in media standards Talking to our customers in a way that promotes a positive dialogue with their bodies has always been at the heart of our brand. This year we have been vocal and action orientated about how the dangerous stereotypes of women in adverts (particularly underwear adverts) and the media impact women and girls. Our most recent campaign "Make Yourself Comfortable" started some big conversations, with both out of home advertising operators and the ad standards regulators. Thank you team, The Hallway for helping bring this to life. 🏀 Fighting period poverty Access to sanitary protection is a fundamental human right and yet 1 in 5 Australians who menstruate are being forced to "improvise" keeping them from work and school every month. Last month, we partnered with the WNBL to firstly raise awareness for this issue through their players and annual charity round and also donated 1,000 pairs of period undies to those in need. 💕 Supporting women experiencing breast cancer Our partnership with McGrath Foundation entered it's third year, not just raising funds for McGrath nurses and Susan G Kohman with our limited edition collection but working hand in hand with them to develop a post-surgery product to better support women impacted by breast cancer in their most challenging physical time. #InternationalWomensDay

We're excited to announce our partnership with Auckland City Mission - Te Tāpui Atawhai and Online Distribution to give back in a big way! Together, we're making a difference by donating several pallets of Boody, a donation totalling to 4260 units, aimed at supporting those in need within our New Zealand community.  ✨ What makes this collaboration even more special is the generosity of our partners at Online Distribution. They've graciously offered to pick, pack, and transport the donation for free, showcasing their commitment to making a positive impact alongside us. 🚚 A huge thank you to everyone involved in making this possible. Your support and generosity are truly making a difference in the lives of others. #Boody #OnlineDistributionServices #AucklandCityMission #GivingBack #CommunitySupport