What is your favourite Christmas ad? RED C Research tested 12 Christmas ads among UK consumers including the likes of Marks and Spencer, The Coca-Cola Company, Sainsbury's and Aldi UK. Click on the link below to see where your favourite ranked. https://lnkd.in/ekv_Z7a9
RED C Research
Market Research
Dublin, Dublin 3,116 followers
A fresh, dynamic research group that helps businesses to See More Clearly through insight based consultancy.
About us
RED C was set up in June 2003 to provide a new independent and free thinking research resource within the market place. Since then we have become the fastest growing full service research company in Ireland and in 2016 launched RED C Research UK and in 2023 we added Relish Research to the group. Our mission is to provide a level of service and clarity unrivalled by others, and to ensure that we provide strategic insight that puts consumers at the heart of everything through innovative research design. We work in partnership with our clients to optimise their proposition, positioning and marketing initiatives for sustained growth.
- Website
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https://redcresearch.ie/
External link for RED C Research
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Dublin, Dublin
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Market Research, Market Analysis, CX, Strategy, MRX, Consumer Research, Polling, Advertising & Brand Awareness, and NPD Ideation
Locations
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Primary
Get directions
Ground Floor, Block G,
East Point Business Park, Clontarf
Dublin, Dublin D03 H2N1, IE
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Get directions
Dean Street
47
London, London W1D 5BE, GB
Employees at RED C Research
Updates
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Following the first Labour budget for 14 years, consumer confidence in the UK economy has reached the lowest level recorded in RED C Research’s UK Consumer Mood Monitor. A noticeable difference from a year ago is that consumers are now concerned about every aspect of the economy. A year ago, concerns were primarily to do with inflation and the cost of living. Age is an important factor in how consumers reacted to this budget. Older consumers, particularly those aged 65 and older, were significantly more likely to feel things were getting worse. Spending on household energy is expected to increase significantly over the next six months, at levels close to a year ago. Find out more: https://lnkd.in/ekK6n7bD
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The new #AI Coca-Cola ad has caused a lot of discussion so we tested it in our UK Christmas Ad Test and no surprises that it does very well. RED C Research Director Ciara Reilly talks to why it worked so well. Check out the report in the link below. Richard Barton Charlotte Butterworth Monique Drummond Simon Thompson Relish
There has been, and will continue to be, a lot of talk in the marketing world about the merits of AI in creative, so we put it to the test! In our recent RED C Research Christmas Ad Test in the UK, we tested the iconic Coca-Cola Christmas ad and guess what... it did incredibly well! It did well though not just because it was made with AI, but because it used its iconic distinctive assets that were immediately recognised and got people feeling nostalgic about Christmas. In the recent That's What I Call Marketing Podcast what I call marketing podcast (linked below in comments) we talked about how it paid off for Coca-Cola, but may not necessarily work as well for others. What do you think about the ad? Click on the link below to read more and download the full report. https://lnkd.in/ej_T6eJR Richard Colwell Conor Byrne Richard Barton Coca-Cola HBC #marketing #advertising #AI #marketingeffectiveness
Christmas Joy for M&S and Coca-Cola in RED C Direct UK Christmas Test 2024 - RedC Research & Marketing
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Marks and Spencer and The Coca-Cola Company share the top spot on our UK Christmas Ad Effectiveness Test. In the M&S ad, Dawn French was a major benefit with high recognition and strong appeal. The Coca Cola ad did exceptionally well by keeping its strong brand assets that were instantly recognised. Find out more and download the full report here: https://lnkd.in/ekv_Z7a9
Christmas Joy for M&S and Coca-Cola in RED C Direct UK Christmas Test 2024 - RedC Research & Marketing
https://redcresearch.com
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The RED C UK team had a lovely and well deserved Christmas celebration last week. It was a great night, particularly having (nearly) the whole team in one place, a rare occurrence!
Great to be out celebrating Christmas with the RED C London team in the heart of Soho last night. What a treat to have nearly all of us in one place at the same time for a change. I’m not sure we all looked quite so bright and smiley this morning.
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Ciara Reilly, Director at RED C explores the RED C Direct Christmas Ad Test results in further detail and looks at the impact of consistency and star presence in delivering effective ads. #advertising #effectiveness
In the annual review of Christmas advertising Lidl has topped the charts this year, according to research carried out by RED C Research, writes Ciara Reilly. #christmas #advertising #research
Lidl Tops the Christmas Charts According to REDC Research
https://www.adworld.ie
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What is your favourite Christmas ad? RED C Research tested 17 Christmas ads among ROI consumers including the likes of Lidl Ireland, An Post, The Coca-Cola Company, Vodafone, TK MAXX and many more. Click on the link below to see where your favourite ranked. https://lnkd.in/e2hxpDFU
Lidl takes top spot in RED C Direct Christmas test 2024 - RedC Research & Marketing
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Lidl takes top spot in RED C Direct Christmas test 2024 🎉🎅 We are delighted to announce that Lidl Ireland has hit the #1 spot on our annual Christmas Ad Effectiveness Test with their new campaign 'Magical Christmas'. Not only did the ad pull at the heart strings and remind people what Christmas was all about, but it also encouraged people to shop at Lidl. Find out more and download the full report here: https://lnkd.in/e2hxpDFU Lidl Ireland Richard Colwell Ciara Reilly John Rogers #Adverting #Effectiveness #Christmas
Lidl takes top spot in RED C Direct Christmas test 2024 - RedC Research & Marketing
https://redcresearch.com
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Who won Christmas 2024? We are delighted to partner with Conor Byrne and the Now That's What I Call Marketing Podcast to reveal our annual Christmas RED C Direct Advertising Effectiveness test. Can you guess who gets the top spot? Details of how to listen to the full podcast and to download the full report are in the comments. #Advertising #Effectiveness #Christmas Richard Colwell Ciara Reilly Lidl Ireland An Post Aldi Ireland
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Well we are just delighted 😀 Two Marketing Society of Ireland #ResearchExcellence awards plus the #GrandPrix, we are just beaming! Beyond thrilled to be voted the best research agency for both Strategic Brand Research and Media Research for our work with Irish League of Credit Unions and RTE. The icing on the cake was being recognised with the #GrandPrix for “Waking the Sleeping Giant” with Irish League of Credit Unions . Massive congratulations to the entire RED C Research team and our amazing clients that make it all happen.
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