Relish

Relish had a brilliant team get-together on Thursday last week, joined by sister agency RED C Research. As a great ice-breaker (not that we really needed one!) everyone was asked to name a surprising fact about themselves. Wow - what an eclectic crew we are... It really struck me that learning about the diverse range of interests, prowess and experience held within any team is a core ingredient of a solid united culture. It leads to great conversations and builds friendships. With hybrid working and a geographically widespread team - engineering these sessions is even more important. It was a cracking start to the day - setting a really positive scene to share news about our solid growth this year, the new products we're developing, and exciting plans and ideas for the future. Many thanks to Simon Thompson and Richard Colwell for putting the day together and to everyone for such a great day (and evening). Below is our list of little known personal facts... would love to hear yours.

Relish and RED C Research combined forces yesterday for a day of connection and collaboration. It's always a challenge to ask so many people to take time out from the 'day job' when there's a lot going on, but I've personally stepped away from the session full of ideas and optimism about how we all could bring new thinking & new insights to all of our clients including those we're not working with (yet...). Some fantastic discussions (especially around The Families@Home Project!) and initiatives to get going with right away. Monique Drummond Richard Colwell Charlotte Butterworth Richard Barton

Smells like teen spirit? Abercrombie & Fitch Co. probably does - their signature scent used in all their stores for over 20 years is Fierce. We're working on a few retail experience projects at the moment, and I was reminded of this excellent article from The Guardian on the role of scent in helping build brand experiences in retail. A long time ago, I attended a conference with a presentation on branding. We are all asked to write down the name of an airline. Anyone that had ever flown Singapore Airlines was asked to stand up. We were then asked to stay standing if we had written Singapore Airlines. Very few of us sat down. The conference room had been subtly filled with their signature scent, though none of us knew it at the time. We were then told that since the 1990s, Singapore Airlines used their own fragrance (Stefan Florida Waters) - infused in their hot towels, and worn by their flight attendants as perfume. A great demonstration on the role of scent in retail - helping build very powerful brand associations. #retailexperience #sensoryinsights

How does your store / brand's retail presence measure up in terms of Customer Experience? A great article here from Retail Week really demonstrates the role it plays in this analysis of department stores ranked by productivity (turnover per staff) Selfridges and Fortnum & Mason really excel here. Great to see almost all stores have returned to / now exceeding pre-Covid levels, with Liberty seeing the highest growth. However, the real star here is Selfridges - highest number of staff per store (about 340 more than Liberty) and still at the top end of the table. This combined with their 'immersive and world-leading' retail spaces are driving its success. #cx #customexperience #retailinsights #customerexperience

💥 NOMINATION FRIDAY!💥 OUTFORM's work and partnership with Crown Paints is next level. As is the privilege of our POPAI UK & Ireland nomination in the Permanent Display (short run) category for our Crown Paints Tinting Wall. We’re on the road from ‘colour hell’ to ‘colour help’ 😉 🎨 #daretoinnovate #outform #crownpaint #homeDIY #decor Sarah Skeete Hannah Abbasi James Dawson

A great Esomar night last night at Opinium's office - many thanks to James Endersby and team for hosting and to Lucy Davison for chairing / moderating and whistle-blowing. Really good to hear about the growth of ESOMAR, followed by a whistle stop tour of 12 trends to look out for in the MR Industry by Crispin Beale (well done for getting a 40 minute presentation into 20 minutes and battling a dripping air-conditioning unit) and finally, the hotly contested debate... The motion: Is it time to ditch the term Market Research? On the 'Yes we should' team Danny Russell (seen below in full flow) and Claire Rainey who put forward very compelling arguments countered by James Endersby and Shehnaz Hansraj on the 'Oh no we shouldn't' team. We voted with our feet, moving from one side of the room to another. In the absence of a compelling alternative suggestion for what we all actually do, I remained with the 'stick with it' team who eventually won out. It was, however, a close call. Any suggestions of what we could be named if we were to re-position and re-launch our industry - do comment below!

🌟 Exciting News! 🌟 We are thrilled to announce the grand opening of our brand-new, state-of-the-art viewing facility in the heart of Hammersmith! 🎉 Our cutting-edge space is designed to provide unparalleled insights into consumer behavior, equipped with the latest technology to capture every detail. Whether you're conducting focus groups, in-depth interviews, or usability testing, our facility offers the perfect environment for discovering what truly drives your audience. 🔹 High-definition recording and streaming 🔹 Comfortable, modern observation rooms 🔹 Dedicated hosting team 🔹 Secure and confidential setup Join us in pushing the boundaries of market research. 📅 Contact us to schedule a tour or learn more about our services. https://lnkd.in/eej5KNUQ info@angelstudioslondon.com #MarketResearch #Innovation #CustomerInsights #ResearchFacility #DataDriven #BusinessGrowth #CuttingEdgeTechnology #ConsumerBehavior