tactical.

So hyped to be named Independent Agency of the Year at Campaign Middle East’s Agency of the Year Awards. This one’s not just for the shelf — it’s proof that magic happens when epic teamwork and bold ideas ride together. A reminder of the creativity & hustle our team brings every. single. day. And to our amazing partners — thank you for trusting us to make the magic happen. Here’s to an even bigger 2025! 🚀

drip for Spotify, designed by yours truly

🏆 INDEPENDENT AGENCY OF THE YEAR 2024 🏆 Last night the team was on stage to pick up this beauty at Campaign Middle East award show. What an epic way to end 2024. This recognition is one for the team - both past and present. It’s their magic that makes this ride so much f**king fun. I’m incredibly proud, thank you 🙏 And then there’s our partners. To say it wouldn’t be possible without them is an understatement. These are the brands and platforms that enable us to do our best work every day. Thanks for the trust and support ❤️ Let’s rock and roll come 2025 🤘

nothing to see here, just a regular before/after of our office library 🤭

At what point does ‘sight turn into insight, seeing become understanding’? Gaynelle Brautigam's answer? Sooner than we thought. Our Head of Innovation predicts 2025 to be a big year for Gen AI, one where XR is expected to transform the spatial world as we know it. Read below 👇

Marketing campaigns that make us go ‘WTF?’ In the TikTok attention economy, where everything dissolves into a few seconds of forgettable content, how do you flip the script and capture viewers' attention? Read what Mike Khouri has to say about brands creating their own WTF moments online in Campaign Middle East's latest article. Link in comments👇

Just Stephanie McNulty (Mukherjee) in her element ⛳ 📍 Riyadh, Saudi

We’re feeling like champs💥 Thrilled? Understatement. We just snagged Fast Company Middle East’s Most Innovative Company Award in AR & VR! What a squad, what a night, what a ridiculously cool way to wrap up the week. Big love to the team who keeps daring, dreaming, and defying all odds with creative tech. You’re all legends. 🏆

This is Edina Ferns. She is a total legend, as is everyone across tactical. 's Innovation and Social AR teams. These 🐐's just won an award Fast Company Middle East Most Innovative Companies and my heart is bursting.

“I’ve been incredibly humbled by working with a team younger than I am because they bring a perspective that I would never otherwise have.” Our CGO Linda Murphy discusses GenZ workforces, post-Covid epiphanies and being prepared for sudden changes at Spotify’s Nine Muses Festival. The event was put together to champion Women in the Creative industries creating impact and included an exceptional panel consisting of powerhouses like Dina Gabriel (she/her) (Spotify), Iman Al-Omrani (AWS), Sara Amighi (Leadership Coach), and Marilyn Zakhour (Cosmic Centaurs). Thank you, Spotify for this incredible spotlight and for all the insight!