Predictiv

Want better pipeline results? Let data guide your strategy 📊 Here are four proven approaches: 👱 Personalize the Sales Experience: Use customer data to make your outreach truly resonate 🏢 Account-Based Marketing: Keep your brand top-of-mind for high-value accounts 🛤️ Track Customer Journeys: Understand paths and pain points to tailor your approach ✨ Leverage Buyer Intent Data: Pinpoint who's ready to buy and engage them effectively #PipelineGeneration #B2BMarketing

Let's be honest. Most of us are in full 2025 planning mode. But forget about product-led or sales-led growth—the most successful B2B companies will be value-led, and it starts with great content. At Predictiv, we surveyed 100 B2B marketers to uncover what content drives real impact in lead generation and nurturing. 💡 The key takeaway? How-to guides are the MVP. They build credibility and deliver value before asking for anything in return. Repurpose them into videos, infographics, or blogs to maximize impact and personalization. Here's the breakdown: 🌟 For demand creation (brand awareness): 1. How-to guides on evergreen topics 2. Bite-sized content (blog posts, videos, infographics) 3. Solution previews (interactive demos, free trials, freemium) 🎯 For demand capture (conversion): 1. Niche-specific and deep dive how-to guides 2. Case studies and testimonials 3. Free trials that showcase your value firsthand When you focus on creating value through content, you build trust, educate your audience, and position your brand as the solution to their challenges. High-quality content takes time to create, so make it work harder for you. Break in-depth pieces into smaller formats like videos, infographics, or blogs. Repurposing content allows for deeper personalization and testing, maximizing your ROI. 👉 Make your demand strategy more impactful in 2025. Download the full report for B2B marketers: https://lnkd.in/geU9SVEA

🎯 Fishing with a spear, not a net — that’s the power of intent data. In B2B marketing, chasing every lead is like casting a net into the open ocean. But when you focus on intent signals, you’re targeting the right prospects: ✅ Who have shown buying interest in the past 90 days ✅ Actively researching solutions like yours ✅ Ready for a meaningful, customer-focused conversation As David Sim, one of our recent webinar panelists, said: It’s not about catching everyone—it’s about finding the right fit. Watch the full webinar to see how intent data transforms lead nurturing into faster conversions. Link in the comments.

Connecting with in-market buyers? You need intelligence that goes beyond surface-level info. Here’s a breakdown of the must-have data to build a high-quality prospecting list: 💼 Basic Contact Details: Ensure your outreach is personal and precise by starting with accurate names, roles, and contact info. 🏢 Firmographics: Understand a company’s size, location, and industry to segment and engage effectively. 💻 Technographics: Discover what tools your prospects use—and even spot opportunities for competitive displacement. 📊 Intent Data: Identify buyers ready to purchase by analyzing behavioral signals and tailoring your outreach to meet them at the right moment. Great data isn’t just about volume—it’s about depth and relevance. When your sales and marketing teams have insights like these, they’re equipped to focus on the right leads with the right message at the right time. Which of these data types are you prioritizing in your prospecting strategy?

B2B Sales Teams: Here's What's Actually Working in Lead Generation 📊 Our latest B2B Sales Survey uncovered the secrets behind successful lead generation and nurturing. Here’s a sneak peek: ✅ 78% of sales pros use intent data to identify buying signals. Are you prioritizing the right accounts? ✅ High-performing sales reps rely on behavioral, demographic, and technographic data to uncover prospects' needs and pain points. ✅ The best lead-gen content? Blog posts, eBooks, and industry reports—tailored to what your prospects care about most. Get all of the actionable insights in the full report. Link in comments ⬇️

Technographic data is a powerful tool for B2B marketers and sales teams looking to personalize their strategies and close more deals. Here's how it helps: 💡 Better Targeting: Segment your market with precision by focusing on companies with tech stacks that align with your solution. ⚡ High-Quality Leads: Score leads based on their technology preferences to prioritize those most likely to convert. 🤝 Stronger Relationships: Personalize onboarding and support based on a customer’s technology ecosystem to boost satisfaction and retention. 🔍 Know Your Competition: Gain insights into your competitors' tech to uncover opportunities and differentiate your offerings. 📈 Investor Insights: Evaluate businesses with cutting-edge technologies to spot growth opportunities.

Want to hit your targets faster? Stop spending time on cold leads and start connecting with prospects who are ready to buy. 🔥 With Predictiv’s intent-powered insights, you can personalize your pitch by: ✅ Finding and prioritizing in-market buyers ✅ Leveraging three layers of intent data for a holistic buyer view ✅ Accessing intelligence from 30,000+ technologies You can't control when someone is ready to buy—but you can be there when they are. Explore our interactive demo with Navattic below, or access intent insights instantly and get 50 leads free: https://lnkd.in/eiECvr8j

Successful lead generation requires a balance between creativity and data-driven strategy. Our latest survey of 100 B2B marketers reveals what’s working for high-performing teams and where the real impact lies: 📈 Emphasize Buying Signals 79% of marketers with high-ROI strategies are using first- or third-party intent data to capture in-market buyers. 🔍 Incorporate High-Quality Data B2B marketers who rate their strategies as “extremely successful” prioritize diverse data types, including: - Demographic Data (job title, seniority) - Behavioral Data (website visits, content engagement) - Technographic Data (technology stack, software usage) 📹 Use Engaging Content Formats When it comes to converting leads, interactive product demos, free trials, and how-to guides are leading the way. Want more insights? Download the full report to learn how top B2B marketers are mastering the art and science of lead generation. Link in the comments below. 👇

Want your lead nurturing to stand out? Stop sending generic messages. 📩 Here's how successful B2B teams create more personal, effective nurturing campaigns: Go Beyond Basic Personalization 1. Address specific needs and challenges 2. Reference relevant pain points 3. Make each interaction feel tailored (Hint: Adding a first name isn't enough anymore) Let Data Guide Your Decisions 1. Use intent data to understand behavior 2. Leverage demographics and technographics 3. Serve the right content at the right time Master the Follow-Up 1. Send nurture emails weekly 2. Keep content relevant to their interests 3. Customize based on previous interactions Automate Intelligently 1. Use AI to streamline content creation 2. Set up dynamic nurture workflows 3. Always add a human touch before sending Your leads receive dozens of nurture emails daily. Make yours worth opening. 👀

Is your pipeline generation hitting roadblocks? You're not alone. 🚧 From shifting buyer behaviors to misaligned departments and tech limitations, here’s how to overcome these common challenges and drive pipeline success: 1️⃣ Align Sales and Marketing Efforts Sales and marketing are two sides of the same coin when it comes to pipeline generation. Collaboration is key. By creating shared lead scoring, aligning on ideal customer personas, and holding regular check-ins, teams can work together to capture quality leads and engage prospects effectively. 2️⃣ Adapt to Buyer Behaviors Buyer needs and behaviors are constantly evolving. To stay relevant, routinely analyze and adjust your understanding of your audience. Use feedback from sales conversations, market research, and database trends to ensure your personas are accurate and up-to-date. 3️⃣ Invest in the Right Technology The right tools make all the difference. Marketing automation, CRM, and analytics platforms empower teams to nurture, track, and engage leads throughout the pipeline. If your tech stack isn’t meeting your team’s needs, it may be time to upgrade to tools that streamline efforts and support seamless communication across departments. Learn more: https://lnkd.in/gp_2GR44