MullenLowe MENA

We are proud to share that Prerna Mehra, our Creative Director and Head of Art and Design at MullenLowe MENA, joins the SWANA jury for the prestigious ANDY Awards, celebrating the best in global creativity. To explore the full jury line, please visit: https://lnkd.in/g5Wnnmgv MullenLowe Global

We are very proud to announce that at this year's #MENAEffies, MullenLowe MENA earned:    🥈🥉Silver & Bronze for We Shake the World – Rani: Featuring Arab icons Afroto and Aseel, this campaign celebrated individuality and creativity, resonating deeply with the young crowd. It achieved over 70 million views, became the #1 song on Anghami, and inspired 6,200 TikTok user-generated videos.   🥉 Bronze for Mis[s]diagnosed – Organon (with McCann Health Dubai): Reaching over 28.7 million women, this powerful initiative shed light on the gender gap in heart attack symptoms and called for more inclusive clinical trials.   A huge thank you to our clients and the incredible creative minds behind these campaigns. Ghassan Harfouche Mounir Harfouche Nader Hassan Khaled Farid Damayanti Purkayastha James Fox Zahid Gill Amina El Ashry Karim Soliman Paul B. Olly Robinson Thomas Young Prerna Mehra Johan Granados Maricel Candido Soriente Khalid Sayed Mounir Mohamad Karen Kamel Nael Basily Aashok Karotia Abdul Fathath Roshin Nambola Richa Kavalekar Yasmin Mitwally Menna Emad Makram Abou Fakher Maya Daou MCN | Middle East Communications Network MENA Effie Awards #MullenLoweMENA #MENAEffies2024 #CreativityWithPurpose #MakingAnImpact

We’re proud to announce that our Chief Creative Officer, Paul B., will be part of the prestigious 2024 MEA jury at The Immortal Awards. This year, the jury will convene in Dubai on October 30th to evaluate and celebrate the best advertising projects from the Middle East and Africa. With a talented lineup of industry leaders, we look forward to in-depth discussions and insightful evaluations as we determine the exceptional work that will represent our region on the global stage. For more information about The Immortal Awards, please visit: https://lnkd.in/dS5wVkfT MullenLowe Global, Mounir Harfouche

Damayanti Purkayastha, our Head of Strategy at MullenLowe MENA, is part of the exclusive Jury Panel for the 15th edition of the MENA Effie Awards 2024.   This year’s edition marks a historic milestone, as it will be hosted in Saudi Arabia for the first time, as part of Riyadh Season, in partnership with Saudi Media Company.   “The Effies are a true measure of marketing impact, and I was honored to identify the work that pushed creative and strategic boundaries across the region.” says, Damayanti Purkayastha   For more information on Effie Awards 2024, please visit: https://lnkd.in/gAruWUjj   Mounir Harfouche Paul B. Prerna Mehra George Giessen

What drives a brand's success: creativity or purpose? Our CEO, Mounir Harfouche, tackled this question during the "Making the Case for Creativity: Demonstrating Its Value to Your C-Suite" panel at Expand North Star by GITEX GLOBAL Largest Tech & Startup Show in the World. For Mounir, purpose is the true north of any brand—it aligns culture, strategy, and operations, creating the foundation for impactful creativity that resonates. In today’s competitive landscape, creativity can’t just be subjective; it must show real impact, connecting authentically with audiences. While AI plays a role as an enabler, human insight and purpose remain at the heart of meaningful, effective brand experiences. Purpose-driven brands that stay true to their core values foster loyalty, build genuine connections, and achieve long-term success. Brilliantly moderated by Mimi Nicklin - Empathy Advocate.

We are super proud to share that George Giessen, Head of Brand Strategy at MullenLowe MENA, has been selected to judge the WARC Awards 2025! “I’m honored to be part of this prestigious panel, recognizing work that demonstrates the power of creativity in driving business success. The WARC Awards and the Creative Effectiveness Ladders have become key benchmarks for our industry, and I look forward to reviewing campaigns that push boundaries and set new standards for our industry.” – George Giessen #WARCAwardsJury2025, #WARCAwards2025, #CreativeEffectiveness, #MarketingExcellence, #MullenLoweMENA

Recognized with a Bronze at the LIA - London International Awards, our "Mis[s]diagnosed" campaign with Organon, led by MullenLowe MENA and McCann Health Middle East, has reached over 28.7 million women. This initiative highlights the significant knowledge gap in heart attack symptoms for women and advocates for more inclusive clinical trials.   Congratulations to our client and our dedicated team for this outstanding achievement. To know more about our Miss[D]iagnosed campaign, please visit: London International Awards (liaentries.com) MullenLowe Global

Big wins at the @AMEAwards! Our campaign "Fixing the bAIs" was honored with the prestigious “Campaign of the Year Award Middle East and Africa (MEA)”, along with a Gold, two Silvers, a Bronze and a Finalist. This achievement is a testament to how real work, grounded in real data, can make a real difference. Additionally, "Mis[s]diagnosed" earned six shortlists, showcasing our dedication to impactful and innovative work that pushes the boundaries of creativity and drives meaningful change. A big thank you to our clients and our incredible team for their relentless creativity and commitment. Onward and upward! Aurora50 MullenLowe Global Mounir Harfouche Paul B. Prerna Mehra Peter Jacob New York Festivals

MullenLowe MENA is proud to support D&AD New Blood Academy as the exclusive mentor agency in the MENA region, dedicated to nurturing young creative talent. This two-week online bootcamp offers participants the chance to tackle live client briefs, receive personalized mentorship, and gain industry insights through workshops and talks. The program aims to expand their creative capabilities and offer continuous support beyond the academy, equipping the next generation of creatives for success. #newbloodacademy MullenLowe Global

A special shoutout to our client Organon and our talented teams at MullenLowe MENA, McCann Health Middle East, we’re proud to announce that “Mis[s]diagnosed” has won a Bronze at The Gerety Awards in the Health Cut category. Our campaign reached over 28.7 million women, raising awareness of heart attack symptoms, and advocating for more inclusive clinical trials. We are honored by this recognition and committed to closing the critical gender gap in healthcare and driving equality forward through impactful work.