MCN | Middle East Communications Network

MCN has been recognised as a Great Place to Work for the third year in a row across the UAE, Egypt, and Qatar. This achievement is based entirely on our talent’s feedback, reaffirming our commitment to fostering a dynamic, inclusive, and inspiring workplace. Being a Great Place to Work is a collective effort, and this recognition is a testament to the dedication, creativity, and collaboration of our talented teams. Their passion and drive to push boundaries not only propel MCN forward but also contribute to building a smarter, more inclusive, and sustainable future — for our clients, our communities, and beyond. A heartfelt thank you to every member of the MCN family for making this possible. Let’s continue to build on this momentum for our people, our clients, and our business. Great Place to Work® Middle East Ghassan Harfouche Ricarda Ruecker Mohamad Haidar Lizzie Dewhurst Tarek Miknas Mounir Harfouche Joe Nicolas Lara Arbid Ziad Hasbani Karim Slim Rebecca Amey Peter Jacob Nima Askari Karthik Kumar Karen Kamel Raphael Nassoura FP7 McCann | UM MENAT | Initiative | Magna MENA | MullenLowe MENA | Momentum ME | Jack Morton Worldwide | Weber Shandwick | Commonwealth//McCann | KINESSO - MENA | McCann Health Middle East | Current Global | Octagon | MRM MENAT | Craft Worldwide #GreatPlaceToWork #MCNFamily #WorkplaceCulture #Inclusion #Creativity #Sustainability

As 2024 comes to an end, FP7 McCann MENA's CEO, Tarek Miknas reflects on a year driven by bold ideas, fearless creativity, and the creation of enduring brands that resonate deeply with people. From recognition at the MENA Effie Awards to mentoring Saudi talent at Athar Festival and bringing home the most metals at Cannes Lions International Festival of Creativity, these achievements highlight the power of creativity to connect and inspire. In a year shaped by economic uncertainties and rapid advancements in AI, creativity remained a constant, proving that when bold ideas meet human narratives, the impact is truly transformative. To read the full feature, please visit: https://lnkd.in/drxNz-ri Campaign Middle East Ghassan Harfouche, Ricarda Ruecker, Mohamad Haidar, Lizzie Dewhurst, Tarek Ali Ahmad, Federico Fanti, Samantha Stuart-Palmer, Lara Arbid, Mounir Harfouche, Joe Nicolas, Mohammed Bahmishan, Amr El Kalaawy, Sahar El Zoghby #MCNFamily #CreativeLeadership #EnduringBrands #AgencyoftheYear #PurporseDriveBrands

What a night to remember at the Campaign Agency of the Year Awards! 🎉   The MCN family has been recognised with 4 prestigious wins- a testament to the dedicated, passionate and amazing talent that define our group.   🏆 Best Place to Work – MCN | Middle East Communications Network 🏆 Performance Marketing Agency of the Year – Magna MENA 🏆 Events, Experiential, and Engagement Agency – Jack Morton Worldwide MENAT 🏆 Best Agency of the Year, Qatar – UM Qatar   To our clients for their trust, and our people who bring their best every day—a huge thank you to you all.   Here’s to another year of bold ideas and extraordinary achievements. 🌟   Ghassan Harfouche Ricarda Ruecker Mohamad Haidar Lizzie Dewhurst Tarek Miknas Tarek Ali Ahmad Federico Fanti Mounir Harfouche Joe Nicolas Lara Arbid Santadip Roy Ziad Hasbani Karim Slim Rebecca Amey Peter Jacob Sinead O'Connor Hanan Tabsh Dumindrini Ratnayake Nima Askari Andrej Arsenijevic Karthik Kumar Karen Kamel   #MCNFamily #AOTYME #RegionalLeaders #CreativeExcellence #BestPlaceToWorkpo

🇦🇪 Happy 53rd UAE National Day! 🇦🇪   This #EidAlEtihad, we celebrated 53 years of the UAE - a tribute to its heritage, unity, and traditions in the place we proudly call home.   From traditional henna to festive treats, it was nice to see our MCN family come together to mark this day with connection and pride.   #UAENationalDay #MCNFamily #CelebratingUnity #CultureAndHeritage #TeamSpirit

We are hugely excited to share that MCN has been named Most Innovative Workplace for 2024 by Fast Company Middle East! This recognition celebrates our active commitment to social sustainability, talent development, and meaningful collaborations that create real-world impact.   As highlighted by Fast Company Middle East, MCN MENAT’s campaigns tackle pressing social issues, drive global awareness, and deliver measurable outcomes. By combining cutting-edge technology with emotional intelligence and diverse leadership training, we have created an inclusive environment where innovation thrives, and people feel empowered.   In addition to being recognised as a top workplace, we are also honored to be named the Most Innovative Company in the Advertising, PR, and Branding category. From Mis[s]diagnosed, which exposed gender biases in medical research, to Fixing the bAIs, which created inclusive AI datasets, to Selfless Shelves, which supported Lebanese women entrepreneurs, we’re proud to lead the way in creating a smarter, more inclusive future. This achievement wouldn't be possible without the dedication and hard work of our talented teams, clients, and partners who continually push the boundaries of what’s possible. A big thank you to all of you for making this recognition a reality!   Here’s to building a more sustainable, inclusive future through innovation that makes an impact. 🌟 Ghassan Harfouche, Mohamad Haidar, Lizzie Dewhurst, Ricarda Ruecker, Tarek Miknas, Mounir Harfouche, Andrej Arsenijevic, Joe Nicolas, Lara Arbid, Ziad Hasbani   #MCNFamily #MostInnovativeCompanies, #MIC2024, #BusinessInnovation, #FastCompanyMiddleEast, #Sustainability #Inclusion #TalentDevelopment #Diversity #Advertising #PR

Last week, Weber Shandwick MENAT proudly hosted the final #ThinkEqual event of the year in our MCN headquarters, in partnership with The Marketing Society. Think Equal is an inspiring initiative aimed at accelerating gender equality and diversity in leadership within the Marcomms industry across the GCC region.   ‘The Art & Science of Ethical Persuasion’ was an impactful session that brought together passionate professionals who shared insights, inspired action, and discussed meaningful strategies to achieve equity in leadership roles. New data from a recent survey about the current state of gender diversity in Marcomms leadership across the region was also shared. While there’s still a lot more to do to increase representation of women at leadership level, there is also lots of optimism and momentum.   A highlight of the day was a dynamic workshop by Leopold Ajami, a certified trainer on ethical persuasion. His science-based techniques provided actionable tools to empower professionals, ethically influence stakeholders, and accelerate progress towards balanced leadership teams. Alasdair Hall-Jones Ziad Hasbani Mariaan Valero Katie Plant   #WomenLeaders #Marcomms #PR #Communications #EthicalPersausion #Influence #WorkAtWeber #PeopleFirst #MCNFamily

We are proud to announce the launch of Interact – an end-to-end connected platform powered by KINESSO, further uniting Data, Creative Production, Media, and Commerce to deliver personalised and scalable communications for our clients.   Interact is built to empower brands in the MENAT region with localised insights and advanced AI integrations, transforming the way they engage with audiences. The result? Smarter marketing strategies, faster turnarounds, and stronger customer connections.   Ghassan Harfouche, CEO of MCN MENAT, commented: “Interact brings connected and personalised world-class data solutions to our clients in MENAT. In a market as dynamic and diverse as ours, the need for localised insights and actionable data is critical. Interact equips our teams and clients with the tools to drive more relevant, impactful, and efficient marketing strategies, rooted in the power of real-time data and technology.”   💡 Learn more about how Interact is setting new industry benchmarks and driving client success: https://lnkd.in/d9ihUK-t Campaign Middle East Interpublic Group (IPG) | KINESSO - MENA | UM MENAT | Initiative | Magna MENA | FP7 McCann | MullenLowe MENA | Momentum ME | Jack Morton Worldwide | Weber Shandwick | Commonwealth//McCann | McCann Health Middle East | Current Global | Octagon | MRM MENAT | Craft Worldwide Karthik Kumar Mohamad Haidar Joe Nicolas Lara Arbid Ziad Hasbani Tarek Miknas Mounir Harfouche Karim Slim Rebecca Amey Ricarda Ruecker Lizzie Dewhurst #MCN #KINESSO #Interact #AI #MarketingTechnology #Data #Audience

21 Effie wins. 6 Golds. 3 Silvers. 12 Bronzes - Bold ideas for our enduring brands.   Our campaigns have demonstrated creativity, impact, and strategic brilliance across the board. These wins prove that bold ideas and smart execution drive real results. Big thanks to our clients and our teams for their relentless dedication. 🥇 Gold  2x Roll Like Ryan Reynolds - Yas Island Momentum | Initiative | Weber Shandwick   Go Big or Go Small - Nescafe FP7McCann Cairo   2x Selfless Shelves - Arla FP7McCann Dubai | Current Global   Take your Business Forward - e& Initiative   🥈 Silver  We Shake the World - Rani MullenLowe MENA   Go Big or Go Small - Nescafe FP7McCann Cairo   Saving Parents from "I'm Bored" - Yas Island Momentum | Initiative | Weber Shandwick   🥉 Bronze Mis[s]diagnosed - Organon MullenLowe MENA | McCann Health   We Shake the World - Rani MullenLowe MENA   2x Selling the Best Car from the Worst Seat - Chevrolet Commonwealth McCann   Acne Decoded - Garnier  McCann Health Cairo    Searching for Salma - Palm Hills Development FP7McCann Cairo   Go Big or Go Small - Nescafe FP7McCann Cairo   Saving Parents from "I'm Bored" - Yas Island Momentum | Initiative | Weber Shandwick   Ketchup Insurance - Heinz FP7McCann Dubai   After Dinner Dinner - McDonald's FP7McCann Dubai | UM   Celebrating the Joy of Cleaning - JIF FP7McCann Dubai   How SeaWorld Turned the Tide - SeaWorld Momentum | Initiative | Weber Shandwick   FP7 McCann FP7 McCann Cairo Momentum ME MullenLowe MENA McCann Health Middle East UM MENAT Initiative Current Global Weber Shandwick Commonwealth//McCann   Ghassan Harfouche Ricarda Ruecker Mohamad Haidar Lizzie Dewhurst Tarek Miknas Tarek Ali Ahmad Federico Fanti Sondos Effat Lebda Mounir Harfouche Paul B. Prerna Mehra Raphael Nassoura Wissam Gharib Olly Robinson Karen Kamel Nael Basily Anand Tahil Joe Nicolas Lara Arbid Nameer Abou Ismail Peter Jacob Ziad Hasbani Mariaan Valero Nima Askari Andrej Arsenijevic   #Effies2024 #EffiesMENA #CreativeExcellence #AgencyWins #MCNFamily

Proud to share the incredible achievement of our MRM MENAT Masters Cricket team at the 2024 SmartCup! This annual event brings together over 150 corporations to support a vital cause, improving access to education for the children of blue-collar workers in Dubai.    A huge thank you to the team for their dedication and outstanding performance, and to everyone who contributed to this incredible initiative. Karim Slim, Sreeyesh Suresh, Abhijit Mukherjee, Avinash Bapu Sreenivas, Sankalp K., Rohit Rathore #MCNMENAT #SmartCup2024 #CricketForACause #Teamwork #MastersCricket #CorporateSports #MCNFamily

We are proud to see Ziad Hasbani, Ghaleb Zeidan, Noura Al Sarraj, and Diala Abdulmalek featured in the PRWeek Middle East Power Book 2024—an annual celebration of the region’s top communications leaders shaping the future of our industry.   Their recognition in this prestigious list is a testament to their unwavering commitment to innovation, strategic thinking, and impactful storytelling that drives results.   Congratulations to our incredible team for leading the way and making us proud! Weber Shandwick   #PowerOfPR #MiddleEastPowerBook2024 #PRWeek #Leadership #Innovation #WeberShandwick