THREE.E

Was für ein Jahr: 2024 war geprägt von großen Veränderungen und neuen Dynamiken im E-Commerce. Während der Druck auf Profitabilität bleibt, sehen wir erste Zeichen der Erholung – der Consumer Confidence Index steigt, und auch die E-Commerce-Umsätze ziehen wieder an. Doch die Herausforderungen bleiben enorm. Insolvenzen großer Marken wie Esprit oder Depot prägen den Markt ebenso wie, neue Player und natürlich die spannende Konsolidierung von Zalando und ABOUT YOU. 📈 Trends, die 2024 geprägt haben: ·     KI in der Praxis: Von KI-gestützter Content Generierung bis hin zu optimierten operativen Prozessen – die Möglichkeiten für Effizienzsteigerungen und Kundennähe sind enorm. ·     Chinesische E-Commerce-Player: Factory-to-Consumer-Modelle verschieben Preispunkte und treiben neue Ansätze in der Nutzeransprache voran. ·     Regulatorische Veränderungen: DSGVO, neue Rabattvorgaben und digitale Barrierefreiheit stellen Unternehmen vor neue Herausforderungen, erfordern aber auch Innovation in der Kommunikation. Um in diesem schwierigen Marktumfeld erfolgreich zu bleiben, sind aus unserer Sicht drei Faktoren entscheidend: ✅ Klare USPs und Kommunikation: Ein klar definierter USP, der konsequent ausgebaut und zielgerichtet kommuniziert wird, ist unverzichtbar. ✅ Zielgruppenfokus: Marken müssen ihre Zielgruppen genau kennen, ihre Bedürfnisse verstehen und auf den richtigen Plattformen im passenden Stil ansprechen. ✅ Operative Exzellenz: Effizienz und Profitabilität sind mehr denn je Schlüsselfaktoren. Gerade in Anbetracht der Herausforderungen sind wir sehr stolz auf die Entwicklungen bei einigen THREE.E Kunden: ·     MADELEINE Fashion hat sich nach der Insolvenz nicht nur stabilisiert, sondern ihre alte Stärke sogar übertroffen. ·     Ryzon verzeichnet beeindruckende Wachstumsraten, gewinnt einen Award und hat echtes Potenzial für Skalierung in 2025. ·     AMBIENDO zeigt, wie gezielte Promotionstrategien und schlankes Marketing eine Hockeystick-Performance in der Black Week ermöglichen. ⚡ 2024 war ein Jahr des Umbruchs, aber auch der Chancen. Marken, die ihre Stärken kennen, flexibel bleiben und operative Exzellenz mit innovativen Strategien kombinieren, werden langfristig erfolgreich sein.

Are creator collaborations still profitable? Yes – but only when strategy, data, and brand fit align perfectly! 👇 For a successful fashion campaign, it’s all about the right timing and a smart strategy. With Tom Tailor, we hit the sweet spot, and these were our learnings: 👚 Product Availability & Selection: Products should have a solid average order value and be readily available to followers. A customised landing page for influencers to select their products can be helpful. 💯 Follower Count Isn’t Everything: Our best results often came from influencers with 50-100K followers. Smaller, engaged communities often deliver more than large accounts – engagement is what really matters. 📱 Platform Choice Makes a Difference: In this campaign, Instagram was the clear winner, proving itself once again as a powerful platform for efficient influencer marketing. 📊 Data Over Gut Feeling: Using insights and benchmarks, we were able to assess the value of each collaboration precisely, helping us avoid costly missteps. 💙 Brand Fit – Authenticity Matters: Strong brand alignment is essential for authentic messaging. With Tom Tailor, this worked perfectly due to our close collaboration from the start. Thanks Fabienne Grewe, Lisa Laurin Hunecke and Viktoria Bub for making this collaboration a huge success 🌟

How can a strategic partnership drive growth and success? In the case of Kapten & Son, a whole lot: A fresh outside perspective, a wealth of expert knowledge, and a valued client relationship that’s sure to continue for a long time. In a fast-paced industry, it’s crucial to stay up-to-date and constantly challenge yourself. That’s where we come in. 🔄 What do we do?: As part of our partnership, we conduct annual reviews, strategy days, and continuous consulting to ensure that Kapten & Son's shop and marketing setup remain up-to-date and optimally prepared for future challenges. 🎯 What was the focus in 2024? Next to marketing optimization improving the overall conversion rate was one key challenge adressed in this years audits. By bringing in additional experts, we developed tailored recommendations that perfectly matched Kapten & Son’s needs. A huge thank you to Max Böhme (Pagespeed Audit) and Vikash Sharma (UI/UX Review) for your excellent work! 🙏 What particularly excites us: The appreciation we’ve received from Kapten & Son. As a thank-you for our work, Patric Bökemeyer and his team surprised everyone involved with goodies from the Kapten & Son range. We know that such a gesture is not to be taken for granted – thank you! 💬 What role does an outside perspective play in your business processes? How do you get support to stay one step ahead? We look forward to hearing your thoughts in the comments!

Ryzon is one of those brands packed with potential! For years the brand has shown impressive development and was finally honored with the "EY Entrepreneur Of The Year" Award this year. The foundation? High-quality products that resonate deeply with their target audience mainly driven by a highly passionate team.   Together, we explored the scaling potential of Ryzon in markets that remain challenging and tackled the following key questions:   ✅ How much can we increase marketing investments in the short term without jeopardizing sustainable customer acquisition? ✅ What are the short- and long-term impacts of different strategies on the P&L? ✅ Where do the greatest opportunities lie across marketing channels? ✅ How can efficiency be optimized even during a growth phase? ✅ What is the ideal balance between data-driven performance marketing and preserving brand image? In our strategy project we discussed solutions that address these complex questions while remaining efficient and practical for day-to-day operations. A huge thank you to Mario Konrad and the Ryzon team for the exciting collaboration and the trust you placed in us. We can’t wait to see this strong brand and their amazing team continue to grow! 🙌

The Black Season is just a discount frenzy? Not necessarily. With AMBIENDO, we took an approach that pays off in the long run.    Standing out among a sea of offers is becoming increasingly difficult: rising costs for audience targeting, intensifying competition, and the constant challenge of balancing attractive deals with profitability.    Still, AMBIENDO demonstrates that even in the highly competitive Home & Decor sector, growth is possible.    Our Strategy:  🎯 Targeted Discounts over blanket price cuts: Every product received an individually optimized discount based on key KPIs like margin, stock levels, and sales performance. This allowed us to push slow-moving products while maintaining healthy margins.  🎯 Precise Marketing: The right products, at the right time, to the right users. Through real-time optimizations, we responded flexibly to changes in conversions, demand, and revenue trends.    The Results Speak Volumes: 🚀 Ad Spend: +119% YoY  🚀 Revenue: +284% YoY  🚀 Efficiency: 7 percentage points improvement compared to last year    In a high-pressure market environment, AMBIENDO didn’t just survive — together with Marcel Thiesies we achieved sustainable growth. The secret? A data-driven, agile strategy that adapts to challenges. 

Miriam Hollerbach and Femke Bohling had a great time at the SCAYLE Commerce Engine Partner Day—reconnecting with old friends and colleagues and making inspiring new connections. A big thank you to the organizers for the excellent event and the kind invitation!

🎉 Congratulations, Maria Rüter! 🎉 We are proud that our valued colleague Maria has been recognized as a Top 30 Channel Pilot Pro Expert 2024! 🏆💚 With her outstanding expertise in Feed Management and her mastery of the Channel Pilot Solutions GmbH Pro SaaS software, Maria is truly an expert at optimizing our performance marketing campaigns to their fullest potential. Dear Maria, we greatly appreciate your dedication, expertise, and relentless effort. You are a tremendous asset to our team! 🚀✨ Here’s to many more successes and exciting projects ahead – we’re excited about what the future holds! 💪

Preparing for Peak Season: Black Month is Here! As we are right in the middle of the crucial months of November and December, eCommerce businesses need to be ready for one of the most important sales periods of the year: Black Month. From Singles Day to Black Friday, the pressure is on to capitalize on these high-traffic, high-consumption days. But how can brands set themselves up for success? Here are some of our key insights and to-dos for a successful Black Month: ✅ Review Marketing & Discount Strategy How much revenue do we want to generate in this high-cost season with high CPMs and heavy discounts? Or should we consciously opt out of this expensive revenue boost? ✅ DB-Optimized Promotion Strategy vs. Growth Focus Do we focus on existing customers with minimal marketing investment and margin-optimized discounts? Or do we allocate large budgets to acquire new customers with higher discounts at the cost of margins? ✅ Ensure Scalability of Your Online Store Be ready for peak traffic after sending out newsletters or running TV ads. Ensure your shop can handle higher order volumes during these busy times! ✅ Optimize Performance Marketing Strategy Plan your campaigns and budget adjustments in advance! Increase budgets, tweak bidding strategies, and set up campaigns to ensure they don’t hit budget caps during peak periods. 🔍 Food for thought: Is Black Friday a game for only the biggest and most capital-strong players, or can well-positioned niche brands and strong companies still succeed?

Germany’s e-commerce market is adjusting to a new normal. After a challenging period of post-COVID decline, the sector is showing signs of stability, as confirmed by the latest numbers from ECDB.   Here's what we see: 🛒 The COVID-19 crisis gave online retail a significant boost. 📉 But the effect wasn’t sustainable. There’s even a post-COVID dip in the curve, as many customers returned to brick-and-mortar shopping after the lockdowns. 📈  The market is now stabilizing, and a modest recovery is projected, with expected growth of 1,1% in 2024. The figures are back on the s-curve.   While challenges remain, this stabilization lays the groundwork for businesses to navigate the next phase and adjust their strategies for long-term success. By 2028, an online share of 21,4% is expected.