ABOUT YOU

We’re delighted to share that leading fashion and beauty retailers - ASOS.com, Selfridges Group and Boozt - have joined FASHION LEAP FOR CLIMATE, extending an impactful climate education programme to hundreds of fashion brands in their portfolios. 🌟 Adding to the momentum, Cascale has come on board as a strategic partner, offering the programme to select members of its extensive apparel and consumer goods network. Launched in 2022 by ABOUT YOU, YOOX NET-A-PORTER, and Zalando, the initiative empowers fashion brands to measure their carbon footprints, set science-based climate targets, and take meaningful climate action. This expansion is a pivotal step in creating a supportive, collaborative space for the industry to tackle urgent climate challenges. With ASOS, BOOZT, and Selfridges Group joining the movement: ➡️ Around 100 of their brand partners will gain access to our educational programme, industry insights, and collaborative opportunities with key players. ➡️ Cascale will bring 25 new participants from its network and amplify collective action through their community of over 300 brands, retailers, and manufacturers to raise awareness and drive collective action Together, we’re scaling up climate action & shaping a more sustainable future for fashion. 🌱 📖 Learn more about this milestone and how we’re fostering cross-industry collaboration: https://lnkd.in/eWxwuiGX

ABOUT YOU and Zalando are thrilled to announce a major milestone in our journey: We are teaming up to lead the way in the European fashion and lifestyle e-commerce market! 🚀 By coming together, we will offer unparalleled shopping experiences for our customers and a unified platform for our partners, enabling them to manage multi-channel businesses all across Europe. 🌍 Together, we will drive a dual-brand strategy in B2C. For our customers, this means access to two distinct and rich shopping experiences, catering to diverse tastes and preferences. 🛍️ For our B2B partners, SCAYLE Commerce Engine will complement Zalando's e-commerce operating system ZEOS to help enable brands and retailers to manage their multi-channel business across Europe within a unified platform featuring logistics, software, and service offerings. 🏢 Together, we are committed to serving our customers and partners better than ever. 🤝 Moreover, we are united in our mission to drive positive change in the fashion and lifestyle industry, promoting sustainability and inclusivity. 🌱  Read more about our strategic partnership here: https://lnkd.in/dADCmChx #ZalandoandABOUTYOU #Ecommerce #Fashion #Lifestyle #B2B #B2C #StrategicGrowth #Innovation #CustomerExperience #Partnership

🎄✨ A Glamorous Start to the Festive Season: The LeGer Christmas Party 2024 ✨🎄 Last night, Lena Gercke hosted the legendary LeGer by Lena Gercke Christmas Party at the trendy PAPILLON restaurant in Berlin. Under the theme "LeGer Christmas Casino", family, friends, business partners, and numerous VIPs – including Ruby O. Fee, Laura Wontorra, Kool Savas, the Elevator Boys, and many more – came together to celebrate. The creative execution of the event was led by ABOUT YOU, and we crafted an unforgettable atmosphere with incredible attention to detail. Highlights of the evening included: ✨ Styling at the L'Oréal Paris Beauty Suite 🥂 A prosecco pyramid by Doppio Passo 🎲 Casino games and creative cookie decorations by Superstreusel 🎁 Grand prize: A beautifully decorated Christmas tree to take home A stylish dinner with live music and an epic after-show party rounded off the night perfectly. Huge thanks to all the partners who made this event so special! #LeGerByLenaGercke  #christmascasino  #LeGerChristmasParty  #festiveseason

𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐟𝐨𝐫 𝐒𝐂𝐀𝐘𝐋𝐄. Announcing SCAYLE Commerce Engine's strategic vision and financial outlook, the ABOUT YOU Group recently hosted a virtual Capital Markets Event to spotlight SCAYLE as our B2B unit and one of the world’s fastest-growing enterprise commerce platforms.   “Our mid-term strategy for SCAYLE leads to double-digit top- and bottom-line growth, capitalizing on its momentum as the best digital commerce software in the market and progressing on our long-term vision to ultimately establish SCAYLE as the next global B2B powerhouse for the commerce industry,” states Tarek Müller, the ABOUT YOU Group's Co-Founder and Co-CEO.   SCAYLE aims to reach ~EUR 175 million in revenue and achieve ~EUR 75 million adjusted EBITDA by FY 2028/2029, driven by three core growth pillars: 🌍 geographical expansion, 📈 customer growth, and 💡 product innovation.   Explore the Capital Markets Event further with our exclusive behind-the-scenes video. If you could not join us live, watch the full recording here: https://lnkd.in/eZFXra4B   #SCAYLE  #vision  #outlook  #behindthescenes  #commerceplatform

Buy Now, Pay Next Year… ✨ ABOUT YOU is giving an even smoother payment experience to our customers in collaboration with Klarna. We are excited to announce a first-mover collaboration between ABOUT YOU and Klarna, elevating the shopping experience 🛍️ for our customers. For one week in November, shoppers will enjoy an exclusive extension of Klarna's payment terms, now allowing payments to be made up to 60 days after purchase – making ABOUT YOU the first merchant in Germany with this unique payment option. 💶 This exclusive offer is designed to provide ABOUT YOU's customers with greater flexibility and convenience, making it smoother than ever to shop the latest trends. The comprehensive marketing campaign, running under the slogan "Buy Now, Pay Next Year" includes a prominent onsite presence, targeted paid media, engaging CRM initiatives, and captivating TV spots across German television. #ABOUTYOU  #Klarna  #collaboration

Exciting news from our Brand Relations & Retail Media Team: Non-endemic retail media campaigns are back!   We are giving partners the opportunity to utilize the ABOUT YOU reach, target audience, and native approaches. Are you part of a brand from an industry other than fashion? Do you want to become visible on the next-generation online fashion store? We offer many cool placements along the user journey: be it within the ABOUT YOU shop environment, on social media, or on CRM channels. All media campaigns are individually created based on your target audience and marketing goal! Sounds interesting? ✉️ Feel free to reach out via retailmedia@aboutyou.com. #retailmedia  #nonendemic  #partnership  #nextgenretail

Empowering wellbeing at ABOUT YOU: Let’s take a  look back at our Healthweek 2024. 🌿💪 Employee wellbeing is at the heart of what we do. From October 7 to 11, we hosted our Healthweek, a five-day initiative dedicated to supporting both 🏋️♀️ physical and 🧘♀️ mental health. Our team participated in a variety of engaging activities, including digital mental health workshops with 🧠 Likeminded, and a 🚴♂️ Smoothie Bike powered by Die Techniker. Employees pedaled to blend their own smoothies – both refreshing and rewarding! In collaboration with Die Techniker, we introduced healthy, vegan Energy Balls that kept everyone fueled throughout the day, while our popular 🎁 Prize Wheel offered a chance to win branded wellness goodies, from 🧘♂️ yoga mats to ⚽ footballs. The excitement was palpable, with all large prizes gone in the first 20 minutes! To further support our team’s health, we offered on-site 🩺 medical check-ups and a fun, competitive reaction wall to test reflexes. ⚡ The energy and engagement during the week reflected our ongoing commitment to creating a work environment where our employees can thrive – mentally, physically, and emotionally. ❤️ #ABOUTYOU  #Healthweek  #employeewellbeing  #wellnessatwork

🎬 STREAMING MEETS STREETWEAR: ABOUT YOU AND Netflix LAUNCH A FASHION BRAND. It's official! ABOUT YOU and Netflix have joined forces to launch an exclusive fashion brand – the "NETFLIX COLLECTION". From October 28, 2024, our customers can get their hands on the first limited-edition pieces from this unique collaboration only at aboutyou.com. 🎉 This first drop is just the beginning! The "NETFLIX COLLECTION" is inspired by our users’ favorite series and films and combines the worlds of fashion and entertainment. With a strong quote from "Sex Education", the pieces make a real statement.  Under the campaign slogan "LOOKS LIKE YOU?", we celebrate the combination of fashion, individuality, and entertainment. This collection brings you the Netflix moment to wear! 📺 Stay tuned: The next drop is coming in December. We will keep you posted! 🔥 #NETFLIXCOLLECTION  #ABOUTYOU #Netflix #streamingmeetsstreetwear  #fashion 

At ABOUT YOU, we are all about connecting with our community in exciting ways. That is why we are happy to announce our latest collaboration 🤝 with adidas Originals on a dynamic campaign in New York, showcasing their iconic shoes: the retro-inspired SL72 and the sleek Taekwondo. 👟 Set in the hidden corners of NYC, where raw energy fuels the trends of tomorrow, we co-produced six stunning outfits and eight native social media videos. This authentic, visually-driven campaign resonates with our community and solidifies ABOUT YOU as the go-to destination for style inspiration and effortless cool. The campaign is live across all markets through multiple channels, boosting adidas’ brand visibility. 🔥 See the full campaign here: https://lnkd.in/e4gCHg3R #ABOUTYOUxadidasOriginals  #adidas  #collaboration  #NewYork

⬆️ Made official today, we are raising the earnings outlook for FY 2024/2025. Following a solid performance in H1 2024/2025, with significantly improved adjusted EBITDA and year-on-year Group revenue growth, the Management Board raised our adjusted EBITDA guidance to between EUR 15 million and EUR 35 million. Our Group revenue growth guidance has been narrowed to +1% to +7% year-on-year. Here are the highlights of today’s release: 📶  Revenue grew 2.4% year-on-year to EUR 450.1 million in Q2 2024/2025, supported by almost double-digit growth in Germany 🔼  Adjusted EBITDA improved by more than EUR 20 million to EUR 12.8 million in H1 2024/2025 🆙  Fall/winter season started with double-digit growth in September 🚻  Active customers LTM increased from Q1 to Q2 2024/2025 🔀  SCAYLE Commerce Engine continued to deliver strong top-line growth, underpinned by over 20% year-on-year growth in annual recurring revenue in H1 2024/2025 🆕  SCAYLE Payments received the payment services license from the German Federal Financial Supervisory Authority (BaFin), laying the foundation for a unified payment process "Our efficiency measures are taking effect, while we continue to make targeted investments in marketing to drive our growth. With success – as our growth rates are above the industry average and the number of active customers is rising again," states Tarek Müller, the ABOUT YOU Group's Co-Founder and Co-CEO. ℹ️ For full details, please visit our Investor Relations website: https://lnkd.in/eMXpd3k #ABOUTYOU  #guidance  #financialreports  #profitability  #growth