Great lore about Lightspeed‘s Snap Inc. invest!
Evan Spiegel got rejected by tier-1 VCs like Sequoia. So I met the VC who seeded Snap with $485K. Here’s what he saw that others missed: In 2012, a senior partner at Lightspeed saw his daughter was obsessed with 3 apps: Angry Birds, Instagram, and Snapchat. Angry Birds was big. Instagram was huge. But he’d never heard of Snapchat. So he asked Jeremy Liew (another parter at Lightspeed) to look into it. Jeremy tried to email Evan— no answer. He hit him up on LinkedIn— no answer. So he DM’d on Facebook and finally heard back. Evan said the only reason he responded was Jeremy’s profile picture shaking hands with Obama. “I figured you must be a halfway decent human being." 20 minutes into the first meeting, Jeremy knew he had to invest: 20,000 DAUs 50%+ DAU to MAU ratio 50% MoM growth $0 in ad spend The app was growing virally and creating a habit of daily use. It was all organic, driven purely through word of mouth. So Lightspeed bought ~10% of Snapchat for $485K. Over time, Lightspeed invested a total of $8M. That $8M became $2B when the company went public. A small observation, a bit of hustle and one meeting led to a career-defining investment. And a 250x return. /// Listen to the full episode on The Product Market Fit Show #startups #venturecapital #founders