Similarweb

🚨 New Trend Alert: 'Walmart Birkin'🚨   Even if you're not info fashion, you probably know what the Hermès Birkin means. Yup, that classic and coveted bag. Walmart recently released its KAMUGO Genuine Leather Handbag for Women, which many call the Birkin dupe. It's an affordable bag for those craving the luxury Birkin feel. After going viral on social media, it was sold out on Walmart.com by Dec 30th. You might ask yourself what's all the fuss about? Let's find out! • According to Similarweb, in the last 28 days, US consumers searched for 'walmart birkin' keywords 245,000 times! No wonder it sold out 🔊 Similarweb's keyword data allows you to understand what's happening in the digital space, identify opportunities as they happen, and quickly act upon them. No other tool comes close, and here's why: • According to Semrush, 'walmart birkin bag' generated 40 searches in the US. 40 (!!) searches for a sold-out product at the 2nd biggest retailer in America. It just doesn't make sense, does it? It's because their data is old. Outdated. It's not being refreshed every single day across devices. It's literally worthless because it tells a false story. At Semrush, you can look for up-to-date 'walmart birkin' keywords a few months from now. Now, let's dive a bit deeper into 'Walmart Birkins' with Similarweb: • Our daily keyword data from yesterday, Dec 31st, shows that searches spiked 50x compared to the baseline 🔥 Thank you, Omri Shtayer, for the extra spice here on our daily data 😉 • Walmart is naturally leading in search traffic, and we start seeing articles in various news outlets about this massive trend • The 'Walmart Birkin' comes in various styles and colors, and we can see that in Walmart's Shopping Ads With all this research, I'm starting to crave one, too! The bottom line is, whenever you want an accurate and updated view of the digital world (by the day!), come to Similarweb :)

2024 is about to finish, and once again, SEO hasn't died. This is the evolution of Organic Search as a Marketing Channel in the last year across the US, UK and Germany. The only traffic source ahead is direct, and way ahead of others 🔥 Remember this whenever negotiating and securing buy-in for your SEO initiatives next year! Data from Similarweb

It's no secret - web gaming has a level of hype not seen in decades. But what's behind the buzz? New players like YouTube, Discord, and LinkedIn are rushing into the space, while Facebook Games and even Yahoo Games are seeing growth. Browser portals like Poki and CrazyGames are now huge gaming platforms. And globally, WeChat and Telegram Messenger are pushing the boundaries of web games distribution and monetization. I took a look at the market forces reshaping web gaming for Naavik - examining both supply and demand-side factors, new technology, and the sector's evolving relationship with mobile. This space will see a lot of attention in 2025 - check out the article to get your bearings on one of gaming's next big growth stories! #gaming #html5 #webgames #mobilegaming #gamedev