What do veteran rock stars, comic book superheroes, a GenAI tool, a streaming giant, and a niche Olympic event have in common? They all broke the internet in 2024. Our year in review reveals the most fascinating trends and shifts in the digital world, powered by Similarweb's digital insights. From search to purchase, we’ve analyzed billions of signals to uncover what defined 2024. Discover the highlights 👇
Intriguing lineup!
Shoutout to our Insights team who work tirelessly throughout the year to analyze the digital world! Laurie Kirschner Naspe, Daniel Reid, Michelle L.