MCM WORLDWIDE

A Day to Remember at MCM London Store This December, we brought together our community of MCM lovers and their four-legged friends for a truly special event: Pet Therapy. Guests had the chance to personalize their favorite MCM pieces with bespoke artwork by the talented artist Aivis Provejs, creating one-of-a-kind designs that reflect their unique style and story. The event wasn’t just about self-expression — it was about giving back. We’re proud to share that 20% of all purchases made during the event went directly to support the amazing work of the animal charity Wild at Heart, helping animals in need find love and care.

A Festive Celebration at MCM This holiday season, the MCM Hong Kong Times Square Store is transformed with festive displays that bring the warmth and joy of the holidays to life. From a beautifully adorned Christmas tree to our signature gift cart, each detail reflects the craftsmanship and creativity that define MCM. Amid the seasonal hustle and bustle, our in-store experience offers more than just shopping—it’s a moment to celebrate the spirit of giving. This December, we’re proud to support the Society for Abandoned Animals (SAA), inviting you to shop with purpose and make a meaningful difference.

A Festive Journey from Munich to Berlin This Christmas, we’ve transformed The Charles Hotel in Munich, and Hotel de Rome in Berlin into a festive dreamscape. Under our "From Munich to Mars" theme, rocket-shaped gingerbread ornaments, shimmering golden baubles, and snowy landscapes set the stage for a magical celebration.   Step inside and discover exclusive touches designed to make the season unforgettable. From handcrafted advent surprises to warm holiday moments, join us in celebrating a story of tradition with a cosmic twist.

A Holiday Story: MCM x The Standard, High Line This season, MCM and The Standard, High Line came together to redefine holiday magic. The MCM x The Standard Christmas Tree, unveiled on December 3rd, is a stunning fusion of MCM's bold “digital nomad” style and The Standard's iconic downtown cool.   Adorned with gold and silver ornaments, custom MCM rocket ships and stars, and topped with a bespoke MCM star, the tree is a reflection of the brand's “Munich to Mars” Collection. It’s more than decoration—it’s a celebration. Friends of the Haus gathered to celebrate and mark the beginning of the season.

Empowering Communities Through MCM’s Volunteer Efforts At MCM, we are proud to uphold our commitment to sustainability and ESG initiatives through meaningful action. As International Volunteer Day for Economic and Social Development approaches, we celebrate the collective impact of our employees' efforts. From partnering with New York Edge to pack hygiene kits for children, to preparing and serving meals for underprivileged communities, to cleaning shelters for abandoned dogs, our teams have worked to support those in need. Additionally, we’ve helped children create traditional Korean earthenware pots, and contributed to literacy initiatives by organizing books at public libraries. These efforts remind us that small, consistent actions can create lasting change. We are grateful for our employees’ dedication to making a difference, and we remain committed to fostering a culture of community care and responsibility.

We are honored to see Chief Visionary Officer Mrs. Sung-Joo Kim featured in the latest edition of BILANZ Wirtschaftsmagazin, where she shares her inspiring journey and innovative approach to redefining luxury. The article highlights Mrs. Kim's transformation of MCM into one of the last truly independent global luxury brands. Guided by her philosophy of “succeed to serve,” she has not only steered the brand through a dynamic industry landscape but also positioned it as a leader in sustainable and functional luxury, tailored for the modern, global audience. As MCM approaches its 50th anniversary in 2026, we continue to honor the principles of innovation, craftsmanship, and responsibility that Mrs. Kim has championed.

Korea-Italy Fashion Tech Alliance Forum Back in September, we took part in the KIFT Alliance’s event marking 140 years of diplomatic relations between Korea and Italy. Powered by the SUNGJOO Foundation, the philanthropic arm of MCM, the event brought together a wide array of top fashion and tech experts and academic leaders from the two nations to share their insight on the future of fashion tech AI, the metaverse, and sustainable growth. Our Chief Visionary Office Mrs. Sung-Joo Kim spoke at the event both in person and via her AI Avatar, demonstrating our company-wide commitment to embracing the possibilities new technologies offer.

On November 13th, our Chairperson Mrs Sung-Joo Kim spoke at the Swiss Management Association’s 60th Annual Forum in Zurich. The SMG is an association of over 1,000 managers from Swiss companies exploring ways to improve efficiency within the nation’s economy. This year’s event featured several notable speakers from a wide range of fields. The event was an opportunity to share possible paths, tips and points of reflection with their peers. After opening her talk with an avatar video, Mrs. Kim spoke about complementary leadership in the era of AI. She focused on promoting innovation, technology, and growth through racial, age and gender balance among the top decision-makers in Switzerland, encouraging dialog between industries.  Photography: luxwerk.ch

A HOLIDAY TAIL: YOUR FESTIVE SEASON WITH YOUR PET This year’s campaign celebrates the role of pets in getting us into the Holiday spirit while showcasing an array of MCM gift ideas. The heartwarmingly festive shoot features a range of international stars including DJ, Producer and Brand Consultant Emmanuel Lawal; Creative Director, Photographer and Cubicle Founder Shini Park; Designer Pauline Ducruet and daughter of Atelier Biagetti interior designers; Altea Biagetti. We’re ready to make the Holidays truly special with our unique mix of originality and tradition, for our customers and their pets.

The MIRUM® Capsule Collection Plastics, out. Nature, in. Re-thinking the materials we work with is a major part of MCM’s commitment to meeting its aggressive sustainability goals. Traditional leather alternatives are heavily reliant on fossil-fuel derived synthetics, which do not biodegrade and contribute to the global plastic issue. That’s why we are proud to partner with NFW to introduce MIRUM® into the design and manufacture of our products. This naturally circular, scalable, 100% plastic and water-free alternative leather is made from natural ingredients including rubber, agricultural waste fibers, and plant-based oils, pigments, and minerals. As well as being beautiful and durable, MIRUM® has a dramatically lower carbon footprint than conventional leather and synthetic alternatives. The MIRUM® Capsule Collection is the result of a two-year creative design process. It reimagines two sizes of our Himmel Shopper in the most sustainable leather alternative we’ve ever used, marking a major step forward in eco-conscious luxury and our journey towards Net Zero.