Fashion Cloud

2024 has been a year of exciting progress for Fashion Cloud, with new solutions and features designed to make wholesale smarter, simpler, and more efficient. 🎉 We’re proud to offer a comprehensive solution that covers the entire order cycle, from preorder to reorder with innovative solutions like our Digital Showroom and Smart Replenishment. With a focus on brand personalization and data-driven strategies, we’ve enhanced our platform with intuitive dashboards and one centralized data warehouse that helps brands take control, reduce risks, and predict demand more accurately. It’s all about turning wholesale management into a growth-focused strategy for the future - with much more to come in 2025! 📈🚀 We had the privilege to host the second edition of the Fashion Transparency Summit in Amsterdam. Bringing 150 industry professionals and partners like Zalando, Wehkamp Retail Group, ABOUT YOU, Magasin du Nord, de Bijenkorf, and Boozt, together to discuss data exchange and transparency in fashion. 💚 Additionally, the Fashion Cloud shareholders made an exciting move with an investment in the new in:season sales agency, which is already helping brands like SNOCKS and Studio Anneloes succeed in wholesale. We also expanded our team, welcomed new colleagues, and had a blast with art nights, dinners, and company celebrations — fostering an even stronger company culture. Plus, we’re thrilled to have Linda Dauriz as the new chair of our advisory board. 🤝 A big thank you to our customers, colleagues, and partners who helped make 2024 unforgettable. We look forward to continuing this journey in 2025! 🍾🎊

As the days grow shorter and the air turns crisp, we embrace the cozy season ahead. To help you gear up for the chillier months, we're thrilled to introduce our latest brand update for autumn and winter! 🍂❄️ Check our overview below to find out which brands are now newly available for our different services:
 ► Content (marketing material & product data): BARTS; HOM, Saint-Tropez, SNOCKS, soaked in Luxury, ZOSO Fashion ► Order (preorder, reorder & smart replenishment): Law of the Sea, MOS MOSH, SNOCKS, REPLAY, ZOSO Fashion ► OrderWriter (preorder App for Buyers): REPLAY, ZOSO Fashion 👉 To learn more about Fashion Cloud and how our digital solutions can benefit you check the link in the comments! . #fashion #fashionindustry #fashionbuying #fashioncloud #fashionbrands #ecommerce #productdata #retailindustry #retailtechnology #digitalsolutions

Where Empowerment Meets Elegance ✨ Looking to bring something truly unique to your store? Studio Anneloes is one of the most successful womenswear brands in the Netherlands, featured in over 300 stores. Their collections blend comfort, elegance, and premium quality, empowering women with timeless, long-lasting designs. 👚 What makes Studio Anneloes special? ✔ Ready-to-wear concept: 80% European production, 12 collections per year, and a 40% NOS range to prevent overproduction. ✔ Premium travel quality: High-performance Eurojersey fabrics, RECO-articles, and product passports for sustainability. ✔ Mix & Match versatility: Unique colorflow design method for seamless combinations across collections. ✔ Flexible ordering: Preorder just 3 months in advance to adapt your stock with ease and meet your customers' demands. 👉 Want to bring this popular brand to your store? Contact us today to get started! #studioanneloes #womenswear #empowerment #elegance #fashionretail #wholesale #fashioncloud

📢 Exciting News from Fashion Cloud! We’re thrilled to announce that Linda Dauriz has been appointed as the new Chair of our Advisory Board! 🎉 With over two decades of experience in the fashion and consumer goods industry, Linda brings a wealth of expertise to Fashion Cloud. As the former CEO of Tiger of Sweden, she spearheaded brand repositioning, drove international growth, and championed sustainability initiatives. Her impressive career also includes leadership positions at Hugo Boss and McKinsey & Company. Linda’s deep industry knowledge and strategic insights will be instrumental in supporting Fashion Cloud's international growth and helping us to establish smart(er) solutions for the wholesale community. Welcome to the Fashion Cloud family, Linda! 🌟 #fashioncloud #leadership #wholesaleInnovation #fashionIndustry #growth

Say hello to SNOCKS – the German success story redefining the basics game! 🎉 Known for their high-quality socks, underwear, street and sportswear, this dynamic #D2C brand has taken the fashion world by storm, building a loyal fan base with high-quality essentials for men and women. With over €70M in annual sales, SNOCKS is one of Germany's most successful e-commerce start-ups – and now ready to go full speed in retail together with Fashion Cloud! ✨ Why SNOCKS is the perfect addition to your store: ✔ Top-notch quality: Premium essentials that practically sell themselves. ✔ Proven success: A hyped brand with a strong market presence. ✔ Retail-ready: Versatile, sustainable, innovative and built for modern retailers. 💡 Ready to feel the fit? Join the SNOCKS movement and bring these essentials also to your stores. #snocks #feelthefit #retail #wholesale #fashioncloud #brand #D2C #B2B

Fashion Cloud x NZA New Zealand Auckland - Transforming Wholesale with the Digital Showroom! 📈
 By partnering with Fashion Cloud, NZA revolutionized its sell-in process and moved to faster order intake with better collection overviews. Here are three key learnings from NZA’s Journey:

 1️⃣ Improved order quality: The volume of key styles in orders increased due to better appointment preparation and tailored customer proposals. 2️⃣ Better collection overviews: Both sales reps and buyers work a lot with the visual overviews. It makes it easier to have budget discussions and ensure the orders are complete. 3️⃣ Efficiency unlocks growth: Tailoring digital presentations for customer meetings cut appointment times by 50%, enabling more productive days.
 The use of the Digital Showroom significantly improved NZA’s operations. Read the whole case study via the link in the comments to learn more about this impressive transformation. #preorder #digitalshowroom #fashionindustry #b2b #fashiontech

🧐 How often are you out of stock on your bestsellers? In 2025, missed sales opportunities won’t cut it. Smart Replenishment is your solution to keeping bestsellers on shelves, increasing retailer orders, and using real-time data to make smarter decisions. 📊 Brands using Smart Replenishment report up to 30% more reorders, stronger retailer partnerships, and a more efficient approach to managing their inventory. 💡 Ready to boost your strategy for the future of fashion wholesale? Let’s make 2025 your year of growth. Let's talk about how Smart Replenishment can keep your brand ahead! Link in the comments 👇 . . #fashionretail #retailtech #smartreplenishment #inventorymanagement #salesoptimization #fashionindustry #2025strategy #b2b

We're thrilled beyond words! 🌟 Thank you to all our co-hosts, partners, and everyone who joined us at the 2024 Fashion Transparency Summit. 

 This year's summit was a powerhouse of innovation, collaboration, and inspiration. From thought-provoking panel talks to impactful masterclasses, we felt the energy of change in every moment. Relive the event's magic and catch the highlights in our video. Together, we're driving transparency and sustainability in fashion. Because fashion needs transparency! ✨

 Watch the highlight video now! 🎥 #fashiontransparencysummit #fts24 #sustainability #digitalinnovation 


Recapping the 2024 Fashion Transparency Summit: A Huge Success in Amsterdam! We are thrilled and incredibly grateful to everyone who joined us at the second Fashion Transparency Summit in Amsterdam! From our co-hosts and partners to every participant, thank you for helping create such a powerful event. The energy and dedication of all attendees left us inspired. A special thank you goes out to Hendrik Heuermann for his impactful opening talk, Juliane Nowakowski and Lucie Boulch for their practical insights and recommendations, and Carsten Wentink from the European Commission for sharing his perspectives on policy. Workshops led by Lukas Puender from Retraced, our own Fashion Cloud team, Richard Lawson, and others brought invaluable, hands-on strategies to life. Now more than ever, it’s clear that collaboration, knowledge-sharing, and innovation are essential to promote transparency within the industry. Because fashion needs transparency, and together, we can make it happen. 🌱💚 #fashiontransparency #FTS24 #sustainablesupplychain #digitalinnovation #sustainablefashion #fashioncloud #transparency

📈 Imagine cutting appointment times in half and dramatically improving order quality - This became a reality for fashion brand NZA New Zealand Auckland! 📈 How did they manage to do so? By relying on Fashion Cloud's Digital Showroom, the brand revolutionized its sell-in process and moved to faster order intake with better collection overviews. Their sales teams now create personalized, data-driven presentations that captivate customers and bring their brand story to life! Do you want to learn more about NZA's transformation? Read the whole case study via the link in the comments! #preorder #fashionindustry #digitalshowroom #b2b #fashiontech #fashioninnovation #fashionbrands