Digitl

🎄 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗗𝗶𝗴𝗶𝘁𝗹! 🎄 What a year it’s been! From the 𝗯𝗶𝗴 𝘀𝘄𝗶𝘁𝗰𝗵 𝘁𝗼 𝗚𝗔𝟰 to new developments and challenges in 𝗱𝗮𝘁𝗮 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 and 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀, we’ve been happy to support so many of you on this journey. 🚀 Whether we worked together, exchanged ideas, or simply connected along the way—thank you for being part of our year. 🙏 𝗪𝗲 𝘄𝗶𝘀𝗵 𝘆𝗼𝘂 𝗮 𝗽𝗲𝗮𝗰𝗲𝗳𝘂𝗹 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻 ❄️ 𝗮𝗻𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝟮𝟬𝟮𝟰! 🎆 Your Digitl Team

𝗔 𝗻𝗲𝘄 𝘆𝗲𝗮𝗿 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗿𝗻𝗲𝗿 – maybe it’s time for a new soundtrack in your career, too? 🎶 ✨ If you’re looking for a fresh start in 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 or 𝗖𝗹𝗼𝘂𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 and are ready to hit play on a new career track in 2025, be sure to check out our 𝗰𝗮𝗿𝗲𝗲𝗿 𝗽𝗮𝗴𝗲! 🎯 https://lnkd.in/e_C495W7 #Career #NewOpportunities #NewYearNewStart #JoinUs

How will Google's new privacy strategy impact your marketing? 🤔 Google’s decision to keep 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗰𝗼𝗼𝗸𝗶𝗲𝘀 in Chrome shifts its privacy strategy, offering users 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲𝗶𝗿 𝗱𝗮𝘁𝗮, similar to Apple’s App Tracking Transparency. 🍪 For marketers this means third-party cookies remain, but with a 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗽𝗿𝗶𝘃𝗮𝗰𝘆. Our article explores how tools like 𝟰𝟮 𝗔𝗱𝘀, 𝗭𝗲𝗼𝘁𝗮𝗽'𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 can help with 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻. 📈 Find out how to adapt your marketing strategies for personalized, cookie-free advertising and feel free to reach out if you have any questions or need help. 👉 Read the full article 𝗵𝗲𝗿𝗲: https://lnkd.in/ePHAWGPZ #DigitalMarketing #Privacy #AdTech #Personalization #MarketingStrategy #Google #DataPrivacy #Digitl

𝗢𝘂𝗿 𝗳𝗶𝗻𝗮𝗹 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗳 𝟮𝟬𝟮𝟰 𝗶𝘀 𝗵𝗲𝗿𝗲!🎉 This month, we’re highlighting key updates in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰, 𝗹𝗶𝗸𝗲 𝗦𝗮𝘃𝗲𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗽𝗽𝘀. Plus, we’ll reflect on some exciting November events. 🌟 Happy reading! #GoogleAnalytics4 #GMP #DigitalMarketing #Digitl

Yesterday we had the pleasure to host our event "𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗖𝗧𝗩 - 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗩 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴" together with SlopeLift and in cooperation with Google Austria at the amazing Labstelle Vienna A big thank you to all the guests who made this day so special and to our fantastic speakers: 🙏 👉 Konstantin Kasapis (MBA) 👉 Sebastian Brenner 👉 Anna Gneist Also a big thank you to Peter Hrubi and his panelists: 🎤 Stefan Lorbeer (ÖAMTC Österreich) 🎤 Roman Breithofer (Media1 GmbH) 🎤 Carina Kaiser (SlopeLift) And of course a special thank you to Marcel Mueller, MBA for his excellent moderation! 👏 Interesting insights, exciting discussions and a view into the digital television of the future made this day a highlight. We look forward to the next opportunity to shape the digital advertising world together!

🌟 20 Years of Google Switzerland – and we were there! 🎉 Yesterday, we had the honor of attending 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝘄𝗶𝘁𝘇𝗲𝗿𝗹𝗮𝗻𝗱’𝘀 𝟮𝟬𝘁𝗵-𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 in Zurich. Two decades of 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 were marked by engaging discussions, unique networking opportunities, and an incredible atmosphere. 🙌 In addition to representatives from business, politics and partners, prominent personalities such as President of the Swiss Confederation Viola Amherd, Christine Antlanger-Winter, Country Director of Google Switzerland, Google Fellow Urs Hölzle, Monika Rühl, Director of Economiesuisse and ETH President Joël Mesot took part. We were particularly excited by the discussions around the 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗔𝗜, highlighting how cross-industry collaboration can drive the digital landscape to new heights. 💡 A huge thank you to Google Switzerland for the invitation and for creating such a memorable celebration. 🙏 It was an amazing opportunity to celebrate the past while looking ahead to an exciting future. 🚀

Only 3 days left! ✨ Join us together with SlopeLift and Google Austria to explore 𝗵𝗼𝘄 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗧𝗩 (𝗖𝗧𝗩) 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴! 📅 Thursday, November 28 🕜 1:30 - 6pm CET 📍 Wollzeile 1, 1010 Vienna 👉 More info: https://lnkd.in/e9y8xgQh #CTV #ConnectedTV #DigitalMarketing #Slopelift #Google #Digitl

Yesterday, we had the pleasure to be part of the IAB 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗗𝗮𝘆 𝟮𝟬𝟮𝟰 𝗮𝘁 𝗡𝗼𝘃𝘂𝗺 𝗶𝗻 𝗩𝗶𝗲𝗻𝗻𝗮🌍 🚀 The event offered an in-depth look at the latest trends in 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, with a special emphasis on 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗧𝗩, 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 💡 The keynote speech by Townsend FEEHAN, CEO of IAB Europe, provided insights into the 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁𝘀 𝗼𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 in the coming years. Three panels examined the future of TV advertising in the digital age, the compatibility of programmatic advertising with sustainability goals, and the opportunities and challenges of leveraging AI in programmatic strategies. 📺 🤖 A big thank you to the organisers, speakers and participants for this well-organised event and an inspiring day full of valuable takeaways and networking opportunities. 🙏

Digitl attended and presented the 7th Marketing Technology Conference 2024 at Google, Berlin. 🚀 The day was full of productive discussions around 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 and its usage in a AI-driven marketing tech stack. With our client Popken Fashion Group represented by Tobias Lange, Dr. Tim Hasenpusch from Digitl presented how a 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 is an integral part of a 𝗳𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗱𝗮𝘁𝗮 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻. Thanks a lot Tobias for sharing insights and key takeaways of this ongoing and strategic data initiative. ✨ 🙏 Further, a huge thank you to Google for having us and - once again -the good organization of the event - namely Sebastian Vieregg, Kathrin Buschmann, Matthias Fricke, Friederike Thackwell and Chris Weny

At Digitl, we’re passionate about building a 𝘀𝘁𝗿𝗼𝗻𝗴, 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗲. We believe it’s essential for everyone to feel 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 in their day-to-day work environment, especially if its remote. As a 𝗗𝗶𝗴𝗶𝘁𝗹 𝗡𝗮𝘁𝗶𝘃𝗲, you’ll experience 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗰𝗮𝘀𝗲𝘀, and plenty of 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸, along with 𝗰𝗹𝗼𝘀𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 with Google, 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀, and a 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 that 𝘁𝗿𝘂𝗹𝘆 𝗰𝗮𝗿𝗲𝘀. And yes, we’re 𝗱𝗼𝗴-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆! Our office is home to a few 𝗳𝘂𝗿𝗿𝘆 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 too. 🐶 🐩 🐕 🐾 Curious about joining us? Check out our open roles on our careers page: https://lnkd.in/e_C495W7 #CompanyCulture #JoinOurTeam #CareersAtDigitl