56K Digital

𝗚𝗲𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻 Kristin Svensson 🎉 Kristin is currently studying Digital Analytics at IHM Business School Business School. During her internship, she has been part of the SEM team here at 56K Digital. 💬 "This internship has been both fun and incredibly rewarding. I’ve learned so much from my amazing teammates in the SEM team and have been challenged in the best possible ways to grow both professionally and personally." 🔸 Why 56K?  "I first connected with 56K during an open house at my school, where the team’s welcoming approach and deep expertise made a lasting impression. After these months, I feel so grateful to have learned from such talented professionals." 🔸 Can you tell us a fun fact about yourself? "I'm an expert at packing, thanks to my hiking adventures." 🎒 Thank you for being part of the team, Kristin! 🤩

𝗢𝘂𝗿 𝗻𝗲𝘄 𝗦𝗘𝗢-𝗶𝗻𝘁𝗲𝗿𝗻, Feliks Divelli Fyr 🎉 Feliks is joining the SEO team for his final internship from Medieinstitutet, where he is studying Digital Marketing. 💬 “I've been doing SEO on the side for a few years but I felt it was necessary to take it to the next level with a proper education.” 🔸 𝗪𝗵𝘆 𝟱𝟲𝗞?  “An industry friend told me that 56K is a great agency with a huge amount of experience and knowledge. That made me really want to be part of it so that I could learn from the best.” 🔸 𝗖𝗮𝗻 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳? “I have a bachelors degree in songwriting, and hopefully I will be able to release my debut album next year.” 🎸🎤 Feliks, welcome to 56K! 🙌

𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗶𝗻𝘁𝗲𝗿𝗻, Alison Jongarden 🥳  She is currently studying Digital Marketing at Medieinstitutet. During her internship, Alison will be part of the SEM team at 56K Digital. 💬 “It feels great to be here at 56K. The welcoming atmosphere at the office has been a huge addition to my experience here.” 🔸 𝗪𝗵𝘆 𝟱𝟲𝗞?  “I’ve heard great things about the company from friends in the industry and I was drawn to the agency for its expertise and high level of seniority across digital marketing specialties.” 🔸 𝗖𝗮𝗻 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳? “I’m a secondhand enthusiast who loves doing DIY flips with my thrift finds.” Please join us in welcoming Alison to 56K 🙌

📊 𝗟𝗲𝗰𝘁𝘂𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗠 𝗳𝗼𝗿 Berghs School of Communication A couple of weeks ago, our Head of SEM Petter Zachrisson was a guest lecturer at Berghs School of Communication for their course “Performance Marketing”. 💬 “We went through the basics of paid search, talked about different search engines and the fact that AI-driven search is rising. Lastly we looked at what we think will be extra important within SEM during 2025” 🚀 Big thanks to the great course leaders Lucas Borglund and Sophia Båge for the opportunity 🙌 Do you also want to hear more about SEM from Petter? Reach out to petter@56kdigital.se 📧

📊 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗮𝗯𝗼𝘂𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝘅 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴  🛒 Fredrik Winberg, CEO at 56K Digital, and John Eriksson, Head of Customer Analytics at Fieldstream AI, will share their experiences from working as CMO’s without access to MMM modelling and how easy it is today to use MMM to optimise marketing budgets and results. Topics in the webinar include: 🔸The life as a CMO without MMM. 🔸Why MMM and how to get started. 🔸Measure effects from podcasts and influencers. 🔸Optimise marketing budgets and results. Date: 4/12 Time: 15:00 Register here: https://lnkd.in/dbWFRd-a

The 2024 edition of MeasureCamp Stockholm was a success as always and we at 56K Digital are incredibly proud to be a sponsor. With so much happening in the world of measurement and analytics, events like these are invaluable for connecting, learning, and exchanging ideas with experts from around the world. 📊 According to a MeasureCamp poll, the most requested topics this year were GA4 and AI, closely followed by attribution and server-side tracking. One standout session for us was Malinda Senanayake and Niroshan Samuel’s insightful talk on “Creative Optimization Framework”. We were also fortunate to host them at our office last week, where they shared their expertise in a dedicated session with the entire 56K Digital team. 🙌 A big thank you to MeasureCamp and everyone who contributed to making this event so impactful! 🎉

🌟𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺, Rebecca Benvenuto 🎉 We are excited to welcome Rebecca to her new role as a Paid Social Consultant 🤩 💬 ”Coming from a smaller full-service media agency, I've had the opportunity to wear many hats, gaining a wide range of skills across digital marketing and even some traditional media. My role has allowed me to work both strategically and creatively, equipping me with a broad perspective and flexibility in today’s fast-evolving media landscape.” 🔸𝗪𝗵𝘆 𝟱𝟲𝗞? ”I’ve heard so many positive things about 56K — the company’s great work culture and the impressive depth of expertise across every area really stand out. I’m also thrilled to be stepping into a specialist role where I can deepen my knowledge in paid social and contribute alongside such a talented team. Can’t wait to get started!” 🔸𝗖𝗮𝗻 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳? ”Hmm, why is this always the hardest question?! But I guess a fun fact could be that my surname means ”Welcome” in Italian”. 🇮🇹 Please join us in welcoming Rebecca to 56K! 🙌

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥 – 𝗪𝗵𝗲𝗻 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗥 𝗺𝗲𝗲𝘁𝘀 𝗦𝗘𝗢 🚀 Boost your SEO by earning media coverage and quality backlinks from respected sites. By establishing your website as an authority in its niche, you’ll enhance its organic visibility and rankings. Check out our six steps for how to make successful Digital PR 🔗

We recently shared some insights about the hottest e-commerce platforms in Sweden, according to search demand 🚀 Check out the article at Ehandel.se👇

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗱𝗮𝘁𝗮 🗓 Seasonal periods require different approaches. By planning your marketing efforts around demand, you can maximize both growth and potential 🚀