When managing multiple creative projects at once, I use my calendar to set up rigid blocks of time for every day of every week. Set aside short periods of time for Linkedin and email at the start, middle, and end of day and larger periods for each project. Ensure you schedule lunch too, I can’t count how many times I’ve realized at 4 o’clock that I didn’t eat anything. Be inflexible with these time blocks or it won’t work. Forcing yourself to start and stop tasks within a fixed schedule ensures that you don’t spend too much on the less important tasks and in my experience, this time blocking starts to train your mind to get things done quicker. I also use color coding for different tasks and now my calendar resembles a game of Tetris.

The Coffee Bean Trick! ☕ Managing multiple creative projects reminds me of visiting a perfume shop. After testing a few fragrances, your nose gets overwhelmed – that’s when they hand you coffee beans to reset. I apply the same principle: when one project feels heavy, I switch gears to another, giving my mind a chance to refresh. Add in a few mindful breaks, and I’m back in the zone, ready to create my best work. The secret? Treat your creativity like a fine fragrance – give it time to breathe.

Great client relationships are absolutely key when juggling multiple creative projects. Every client understandably wants things delivered faster, cheaper, and with amazing quality. However, when you've built a strong partnership with your client team, you can work together to set realistic expectations around delivery timelines. This not only helps prevent burnout within the team but also ensures the final output meets the highest quality standards.

Primeiro, estabeleço prioridades e prazos realistas, focando no que realmente importa em cada projeto. Planejar bem evita que tudo vire uma correria de última hora. Depois, reservo momentos para pausas e descanso. Criatividade precisa de espaço para respirar, e um tempo longe das demandas pode ser tão produtivo quanto o trabalho em si. Também pratico a delegação quando possível e tento me lembrar de que excelência não significa perfeição, mas sim dar o meu melhor dentro do que é sustentável. Por fim, busco inspiração fora da rotina. Ler, ouvir música ou até uma caminhada podem renovar as ideias e trazer energia para continuar

Juggling multiple creative projects has taught me that avoiding burnout isn’t about doing less; it’s about doing things smarter. I’ve learned to prioritize what truly matters, breaking down tasks into manageable steps so they feel less overwhelming. Setting boundaries was a game-changer — knowing when to close the laptop and step away recharges my creativity. Switching between projects helps keep my mind fresh, and I’ve stopped seeing breaks as wasted time. Collaborating and delegating when I can has lightened the load, and I’ve come to appreciate small wins along the way. Staying energized means recognizing that excellence is a marathon, not a sprint.

First, define what excellence means for you and the strategic goals of the project. Second, access what parts of the project are areas you will need help and assemble a team. Kick them off, make yourself available and set daily check-ins. Third, look at your workload, the part of each project only you can do. Review deadlines and break the work out into tasks, then reaccess the tasks to see if you can bring in additional support if needed. From here time management is key. Fire drills will come up and things may slip. Be agile and reaccess as needed. Don't let your musts in life suffer. For me it's exercise in the AM. At a minimum that's walking my dog for 1/2 hr, max it's that and an hour at the gym working out or playing basketball.

Map out your projects clearly and define the deliverables at each stage, this will have you break down each project into manageable chunks. Secondly ensure to properly research each project so as to ascertain exactly what you need to complete each project.

I used to happen to me when I was with McCann. In fact even before that, when I was working on multiple projects to make ends meet. Writing for TV, teaching, and also maintaining my full time job as a copywriter. It is a mental process. As I am writing this, I am also in the process of thinking up a few other ideas for a couple of brands. But I have developed this technique of shutting down thoughts and parking them. Don't know how. Life and challenges teach you such life hacks. Try parking thoughts, and revisit them at a later time. It should work for everyone, I guess.

Avoiding burnout is very important. Burnout can impact the ability to be creative. You have to know when to take a break. If you feel yourself getting overwhelmed, it is important to take some time to regroup and then get back to working on projects based on priority.

Just create specific times for the set projects where you do one or two then rest, then just repeat that. I love multitasking, it actually helps me know my strengths and weaknesses more but I put "resting" more to get that energy to actually even do more. So breaks between work is important.