I think presenting data-driven insights and examples of competitors benefiting from updated strategies can help highlight the need for change. Offering a low-risk pilot project allows them to see potential gains firsthand.

“When clients resist updating their creative strategy, show them the numbers. A Nielsen study revealed that campaigns with updated creatives drove 2.5x higher ROI in the Asia Pacific market. Share real-world examples, like Grab’s pivot during the pandemic—they refreshed their campaigns to emphasize safety and convenience, resulting in a 50% surge in app downloads. Use data-backed projections to highlight potential gains and frame the change as an opportunity, not a risk. Stay collaborative—position yourself as a partner invested in their growth.”

Convincing a client to update their creative strategy starts with data-driven insights—showing clear results from similar businesses that embraced change. Pair this with industry trends, illustrating how adapting keeps them competitive in a fast-evolving market. Finally, propose a trial period to test the strategy with minimal risk, letting results speak for themselves. This approach combines logic with measurable outcomes, making change easier to embrace.

I have experienced this dynamic at times during my career, and one way to address this kind of resistance is to sincerely try to understand it. Ask thoughtful questions. Let them defend it, and keep asking specific questions as they arise. Then distill those answers by reframing them against different parameters. It allows them to step away from judgement and pre-conceived positions by changing the point of reference. Unlock the most crucial objectives, and use them as the performance criteria for success. Quite often, common ground can be found when both sides come together through trust and an open dialog around critical goals. It's not about right or wrong, it's about BEST.

A creative strategy isn’t about what I or the client prefer, it’s based on data and research. It comes from studying the market and understanding how social media algorithms work. I think of it like cooking: every good dish needs the right ingredients, just like a good strategy needs the right mix of content and trends to work.

Convincing a client to update their creative strategy requires a collaborative and data-driven approach. Start by understanding their concerns and resistance to change. Present data-backed evidence demonstrating the need for a refreshed strategy, such as declining engagement or missed opportunities. Frame the proposed changes as an evolution of their brand, not a complete overhaul. Emphasize the potential benefits of the new strategy, such as increased brand awareness, improved customer engagement, and stronger ROI. By focusing on a collaborative approach, clear data, and a focus on benefits, you can increase the likelihood of your client embracing a new creative direction.

It is always better to present more than 1 way to execute the strategies. The SWOT Analysis of top 2 ways can help take better decisions. Client may find ROI, audience segmentation & behavior and reach worth a look, make sure you add those KPIs and insights. At work, I helped a client look at 3 different ways to execute a C-level marketing campaign. They went ahead & A/B tested all. Ultimately, found out best converting audience generating good amount of $money in pipeline.

If a client refuses to update their creative strategy, they probably don't really know why. They should try to explain their strategy to me and why they need me. This will start a productive dialogue.

Destacar las tendencias del sector es un buen punto. A veces los clientes se enfocan demasiado en lo interno y pierden la perspectiva del mercado. ¿Cómo presentas las tendencias de forma que sean relevantes para su negocio específico?

There are two ways we should look at to convince: 1. Show them the analytics of the creative strategy about how it worked in the past. Case studies and success stories should work. 2. Convince them to run a pilot campaign, and now you have the exact numbers to throw and convince them to carry forward the same.