NewsMachine APAC

Who will be Governor of Jakarta? The 2024 Jakarta gubernatorial election, to be held on 27 November is soon here. NewsMachine has made a review of published articles mentioning the three candidates in Indonesian press. The clear leader is Ridwan Kamil with a total of 12 763 mentions during the last 30 days. Pramono Anung, and Dharma Pongrekun follow with 9483 and 4455 mentions in the press respectively. Monitoring editorial media provides insight and understanding of issues relating to brands, products.. and politics.

Denmark beats Sweden in Indonesian press. NewsMachine APAC conducted an analysis of media coverage for Scandinavian countries during September. Although comparatively small countries, more than 6 000 articles were published mentioning Sweden, Norway, and Denmark. https://lnkd.in/gkxjU9E9

Our latest newsletter with expert insights, tips, and strategies to help you make the most out of your press releases and media monitoring. A PR tip, about sharing your media monitoring to your organization, and more... Subscribe today and never miss an update! Send us an email to sales@newsmachine.com https://lnkd.in/gGZAsryS

The Startup Manual 1.01 for Media Relations When starting a new business, your focus will most probably be on development and building your product or service which is attractive to customers – solving an unmet need and providing value. Engaging in speaking to the press can seem daunting but is absolutely manageable with a few strategic steps. Working with media relations can significantly boost your visibility and credibility. Here’s a roadmap to help you get started: 1.    Define Your Story Identify what makes your startup unique Keep in mind that which is interesting to different target groups and strive to understand the perspective of others. Authenticity and honesty are crucial in establishing trust. 2.    Start Building Your Media List Identify journalists, bloggers, and influencers who cover your industry or niche. Make use of media monitoring to research previously published articles in your sector to help you build your media list. Making a “wish-list” of media and journalists whom you would like to know about your business.  3.    Prepare for engaging the media Create a “Press Room” on your website with essential information, such as your company background, key team members, high-quality images, and contact details. 4.    Start with Press Releases and Pitches Write basic press release announcing your launch, a new product, a significant partnership, notable board members, or any other newsworthy event. Make sure it’s concise, and focused on the audience’s benefits. Accept a fact of life. Initially, you may not get the attention you think you deserve. Be patient – building credibility takes time.  5.    Leverage Owned Media Channels Use your website, blog, and social media channels to tell your story and build a presence. Consistent and valuable content can help position you as an authority in your field, making it easier for the media to recognize you. 8.    Monitor and Measure Your Efforts Use media monitoring tools to track coverage and measure the effectiveness of your PR efforts. This will help you understand what’s interesting to others. 9.    Be Persistent but Respectful If a journalist doesn’t respond, don’t be discouraged. Follow up politely. Remember, they receive large volumes of pitches and press releases daily. If they’re not interested, move on and try others. It may mean they are not interested today – but tomorrow is a new day. Effective media relations is an ongoing process that requires patience, persistence, and adaptability. Media relations is a valuable tool to support your startup's growth, visibility and brand. Everything takes longer than you think – that’s why it’s good to start now. “Great disruption occurs in a company when people like to make meaning rather than money.” – Guy Kawasaki

Our newsletter is out today. Lead story - creating the perfect Press Room. And more updates on NewsMachine tools for PR professionals. Published in English, Indonesian, and Swedish. https://lnkd.in/gQGW5rcX

Do you have control over the costs of your media monitoring and press release distribution? When was the last time you analyzed your expenses for media monitoring and press information distribution? At NewsMachine, we make it easy for our clients by offering our services in packages that provide access to all markets worldwide, in every language. We minimize extra services and administrative costs to ensure maximum flexibility for our clients. If you’re not already a customer, feel free to reach out for a no-obligation discussion — even about costs: sales@newsmachine.com.

Are you an NGO looking for money? Start by not looking for money! For NGOs (or similar organizations), attracting funds typically means pursuing grants and donations. However, to secure funding, you need to establish a strong brand, trust, and credibility. You need to show that your organization delivers on its promises and "walks the talk". Start early. Engage with the press to refine your messaging and ensure accountability. Journalists can be a powerful ally—they're tough to impress, so their endorsement can significantly boost your credibility and help attract the attention you need. Here are some practical tips to integrate media relations into your strategy: 1. Craft a Compelling Story: Develop a narrative that highlights your uniqueness, value proposition, and potential impact. Ensure it resonates with journalists and potential donors. Stay grounded in reality—avoid wishful thinking. 2. Build Relationships with journalists: Identify and engage with journalists who might be interested in your work. Follow them on social media, interact with their content, and build connections before you need coverage. Personalized pitches are more likely to succeed. 3. Create a Digital Press Room: Include your organization's background, key milestones, team bios, scope of activities, press releases, high-resolution images, and relevant data or reports. Always include contact information. 4. Craft Press Releases: Send out press releases for significant milestones, such as new projects, funding, partnerships, or awards. Ensure your releases are concise, newsworthy, and tailored to your target journalists. 5. Leverage Thought Leadership: Position yourself and your team as thought leaders by contributing guest articles, speaking at events, or participating in panel discussions. Reflect this in your press materials. 6. Set Up Media Monitoring: Use media monitoring tools to track mentions of your NGO and stay informed about news in your areas of interest. This allows you to respond quickly to opportunities. 7. Be Responsive and Accessible: Respond promptly to media inquiries and ensure your contact information is easy to find on your website and in your press room. Remember, journalists often work on tight deadlines. 8. Engage on Social Media: Maintain an active social media presence. Share updates, interact with followers, and participate in relevant conversations to increase your visibility. 9. Measure and Adjust: Monitor your press coverage and use the insights to refine your media strategy and messaging over time. By consistently engaging with the media and following these steps, you can raise your profile, supporting your efforts in obtaining funding for your NGO. P.S. This approach is equally effective for organizations that aren't NGOs but are still seeking funding.

NGO's get special treatment at NewsMachine Non-Governmental Organizations (NGOs) play an important role across various sectors, tirelessly working to improve the world without financial gain. We understand the importance of ensuring that every dollar raised is directed toward making the greatest impact. At NewsMachine, we offer special deals designed, allowing you to focus on delivering maximum value to the causes you support. Reach out to us today to learn more about our special offers and how we can help optimize your resources.

An Exclusive Gift for PR and Communications Consultants Unlock the power of AI-driven tools designed specifically for your media monitoring and press release distribution needs. Our tailor-made solution for communications consultants is now available at a special price. This offer is designed to provide you with the best value and support your success - including all of our AI enhancements. Benefit from our support, available from 03:00 to 17:00 CET, thanks to our global support teams. Don’t miss out on this unique opportunity to elevate your services with cutting-edge technology!

Media Relations serves as a cornerstone for establishing credibility, visibility, and trust for your brand among key stakeholders.