SIHOT

Food and beverage (F&B) profitability is an area that hotels have struggled with in recent years. It currently makes up around 27% of a hotel’s total revenue – but many want this figure to be higher. Experts say that bolt-on F&B revenues such as food delivery commissions, and embracing innovation to improve efficiency, will be central to success. Finding creative strategies to offset rising costs will also become increasingly important. #HospitalityTrends #HotelFood #Innovation https://lnkd.in/djBhh-zp

The year is coming to an end! And what a year it has been! Updates, new developments, events, reunions, and lots and lots of work. For 2025, we wish you all a new year full of success, joy, and good times with your loved ones. Cheers to a bright 2025 for everyone! 🥂💫

ChatGPT Search is now live. This means ChatGPT can provide up-to-date information just like Google can. So what does this mean for hotels? You need content on your website that will be discoverable by this technology. That means better ‘product’ information about what guests get from your hotel, and long-tail keywords that will help generative AI understand the context of your hotel’s offering. It’s all about clear, useful and findable content to put your hotel in front of guests. #AITravel #TravelTrends #HotelSearch ChatGPT https://lnkd.in/gnACarAs

🎄 The holiday season is here! 🎄 As the year comes to a close, we want to thank you for your trust and support. Wishing you and your loved ones a wonderful Christmas filled with joy, love, and cherished memories. Happy Holidays from all of us at SIHOT! ✨🎁

Could the over 50s help plug the staffing shortage in hospitality? Hilton research shows that hospitality and travel is the most popular industry for over 50s looking for a career change. Many want the flexible work hours, the interaction with customers, and the opportunity to take on less sedentary roles. Do you think the over 50s could help with your recruitment strategy? #HotelWork #GenX #HospitalityTrends https://lnkd.in/ewjpCCct

Mass-affluent Asian travellers are set to give the global travel industry a boost, according to research by Expedia Group. The Asian middle class will make up two-thirds of the world’s middle class by 2030. And travel is a top priority for 81% of them, with France and Germany among the international destinations on their bucket lists. Almost three-quarters say they prefer to use travel apps to book hotels and flights too. Do you have a strategy for attracting the Asian middle class to your hotel? #TravelTrends #HotelMarketing #GlobalHospitality https://lnkd.in/dEEk7U6T

How do you tell your hotel’s story? According to The Peninsula Hotels, hospitality brands need to stop focusing on close-ups of infinity pools and champagne flutes. By telling the stories of the staff who work in a hotel – such as chefs, designers and drivers – prospective guests will hear directly from the people who craft the guest experience. These perspectives and personal narratives will help guests understand who you really are as a hotel brand. #Hotels #HotelMarketing #GuestExperience https://lnkd.in/esNF48kM

Hotels using Google’s new “rich data” adverts are seeing a 20% increase in click-through rates. Instead of allowing only static information, these new adverts enable hotels to add real-time rates, images, and user-review star ratings. Hotels are the first to be given access to this new upgraded ad format. Do you think this could help your hotel? #HotelAdvertising #HotelBookings #Hotels https://lnkd.in/d45ZRsB9

An AI travel influencer called “Emma” has been launched by the German National Tourism Board. Emma is an interactive brand ambassador, who will inspire prospective visitors with tips on social channels and text conversations with travellers. In the future, she may even partner with hotels to offer exclusive travel deals. Do you think AI influencers could take over from human influencers? Could your hotel make use of an AI influencer in your marketing strategy? #AI #TravelInfluencer #HotelMarketing https://lnkd.in/eXFYK-d6

Guests are spending more time in their hotel rooms, and less time in public areas. The 2025 Hotel Monitor from American Express shows that hotels will need to focus more on the hotel room experience. Some hotels are catering to this by extending room service, offering more late check-out options, and providing fitness equipment such as yoga mats and Peloton bikes. How could your hotel create more of a ‘home from home’ experience inside rooms? #TravelTrends #Hotels #HotelExperience https://lnkd.in/dZd6v_Kv