SIHOT’s Post

The continued rise in adoption of AI for travel is developing at warp speed, from large language models to evolving versions of generative AI, Google Travel and the latest version of #ChatGPT, to name just a few. An interesting read here about optimizing your online presense for a broader set of long-tail keywords is essential in the era of generative AI. Instead of focusing on short keywords like “Bali Hotels,” you can now target more specific queries, such as detailed requests for accommodations, and the keys to this optimisation may be sitting in your OTA account setup forms, which will allow the AI to understand the full context of the search. Enhancing your Frequently Asked Questions (FAQs) with more long-tail information can also better cater to AI searches, shifting the focus from purely human consumption to targeting AI needs. Copywriters beware; quote "So if you’re a hotel, having fluff like “Uncover the allure of [city] with hotel [name] as your sanctuary. Seamlessly blending style and convenience, our boutique hotel offers contemporary comfort and personalized service at the heart of the city. Whether for business or leisure, immerse yourself in [city] vibrant culture from our urban oasis” is nice, but if you don’t include more on product details, the AI is not going to find you." #AI #FutureofTravel #TravelDiscovery #hospitality Tim Alpe Kyu Baek Kim PhocusWire Northstar Travel Group https://lnkd.in/gnACarAs

Planning a summer trip? ✈️ I’ve been thinking about how travel agents played such a valuable role for complex trips — for those who could afford them. Nowadays, figuring out travel can still be overwhelming, especially for perfectionists. To help with that, here’s a new Wonder Tools post ⬇️ illustrating how AI assistance from Google’s Gemini can help, and where it falls short. Curious to learn more about your experiences with AI trip ideation if you’ve experimented.

AI search is continuing to evolve—this time, with the release of ChatGPT Search. Companies that pay attention to this shift and act on it, are likely to have a brief competitive advantage over companies that sit on the sidelines. How AI-powered search might impact travel discovery by Magpie’s Christian Watts provides some action items. 

Alongside Google's AI Overviews, a section of the IO conference looked at "Planning in Search", and this could have a significant impact on the #travel sector. Users will be able to plan itineraries, Hotels, and other activities without leaving the Search interface. Last week we ran the most in-depth study as to whether or not different generative AI tools can add value to prospective travelers. We looked at 2-day itineraries across 50 cities, in 5 continents using ChatGPT 4, Meta AI, Copilot, and Gemini. My key takeaway from this, I have more concern around Meta AI (for the travel sector) than I do for Google products at this time - but that doesn't mean I have no concern for Google tools! #TravelMarketing #AI #SEO #TravelSEO https://lnkd.in/e4tTa8e6

This TTG article provides practical details on the impact of AI on T&H SEM and the importance of continuously updating structured data. It simplifies a complex topic - take a look!

🚀 Industries can learn a lot from travel AI innovations! ✈️ Here are three ways other sectors can leverage this expertise: 1️⃣ Personalization at scale: Deliver tailored customer experiences using AI-driven insights. 2️⃣ Operational efficiency: Automate and optimize processes to reduce costs and enhance performance. 3️⃣ Data utilization: Harness vast data sources to predict trends and improve decision-making. Let’s embrace the future by adopting AI strategies that are already revolutionizing travel! 🌍✨ #AI #Innovation #IndustryTransformation #digitalization #customerexperience #mobiledevices LINK Mobility For more details, check out the full article on Forbes! https://lnkd.in/dqW2X3Vu

📰 Kurt Weinsheimer our CPO at Sojern, has been featured in Forbes Technology Council with an article on best practices that any industry can learn from travel's AI journey. Key takeaways include: 1. Data and data management will be critical for Gen AI success 2. Integrate people into the AI experience 3. Don’t forsake personalization for efficiency 🚀 Check out the full article for more detailed strategies. #AI #TravelMarketing

📰 Kurt Weinsheimer our CPO at Sojern, has been featured in Forbes Technology Council with an article on best practices that any industry can learn from travel's AI journey. Key takeaways include: 1. Data and data management will be critical for Gen AI success 2. Integrate people into the AI experience 3. Don’t forsake personalization for efficiency 🚀 Check out the full article for more detailed strategies. #AI #TravelMarketing