Follow the Boss! Follow your instinctics! Follow what's been working right! Remember the proverb "Too Many Cooks Spoil The Soup"

When there's misalignment, a great way to break the deadlock is to start at the end. If brand is what people say about you when you aren't in the room, then ask the group - "at the end of the day, what do you want people to say about your brand?". When you have that answer, reverse engineer all the things you need to do and say to manufacture that result and never waver.

It's so important to have a brand bible: mission, vision, values, voice, visual identity. So everyone who creates content for the brand, internal teams and external partners, help drive authenticity and consistency. I find creating a persona helps bring the brand to life so stakeholders can imagine and hear the voice. Especially when modeled after a celeb or familiar character. Certainly a collaborative effort to develop but ultimately messaging tone should be the responsibility of the Chief Brand Officer / Chief Creative Officer, the brand gatekeeper. When there are too many opining, the brand loses it's distinction and differentiation. Becoming bland, corporate, or chaotic.

It is best to reverse engineer what resonates with the people who you want your brand to align with. When you do this, the data will reveal what is best for the brand’s message. I find that this makes it easier for stakeholders to get on the same page. Data does not lie. It reveals what is truly best.

When stakeholders clash over the tone of a brand's messaging, it's essential to prioritize the voice that best aligns with the brand's identity, values, and target audience. The guiding voice should ideally come from the brand's leadership team, specifically those in charge of brand strategy and marketing. These individuals have a comprehensive understanding of the brand's vision and market positioning. However, input from other stakeholders, such as sales, customer service, and product development, can provide valuable perspectives to ensure the messaging resonates with the audience and reflects the brand’s core message. Ultimately, the final decision should balance consistency with adaptability to market needs.

When stakeholders clash over brand messaging tone, I believe the brand's core values and target audience should guide the decision. It's about finding a balance that resonates with the audience while staying true to the brand's identity. Ultimately, the voice that connects best with your audience should be the one leading the charge.

La idea es que ambas parte consigan el punto medio. Aunque hay que tomar en cuenta algo siempre, las marcas que trabajen en conjunto, deben estar alineadas en misión, visión y valores, de no ser así, eso no va a funcionar.

¿Qué voz debe guiar a tu marca? Imagina que tu marca es una persona. ¿Cómo quieres que se sienta al hablar con ella? ¿Cálida y acogedora como una manta suave, o fresca y estimulante como una brisa marina? La voz de tu marca es su personalidad, la sensación que deja en tus clientes. Para encontrarla, debes: Sentir a tu público: ¿Qué buscan? ¿Qué les emociona? Tocar los valores de tu marca: ¿Qué la hace única? ¿Qué principios la mueven? Ver a tu competencia: ¿Cómo se diferencian? ¿Qué puedes hacer mejor? Oír las necesidades de tus clientes: ¿Qué esperan de ti? Al final, la voz de tu marca debe ser algo que puedas SABOREAR. Una experiencia única y memorable que deje una huella en tus clientes.

The voice that should guide a brand’s message is the one that resonates most authentically with its audience and aligns with its core values. To resolve stakeholder clashes, I prioritize data-driven audience insights and brand positioning. I facilitate a workshop where stakeholders can align on customer personas, ensuring the brand tone reflects the audience’s needs and expectations. By anchoring the discussion in the brand’s mission and audience connection, I ensure the message isn’t about internal opinions but delivering external impact. The audience always decides what resonates; we simply listen and adapt.

Nunca devemos esquecer que o marketing existe para que o desejo de alguém seja satisfeito, e atendendo a essa lógica quando há conflitos devem rever a nossa principal missão como marca e a nossa visão e valores e principalmente ouvir quem nos faz existir (pessoas) clientes, colaboradores, te.