When I first worked with a client who had overly ambitious targets, I took the time to understand their vision and underlying motivations. Ask open-ended questions. Identify core business objectives. Clarify what success looks like. And don't forget to Sell smart, close with confidence.

When a client sets unrealistic goals, it’s a golden opportunity to reshape the narrative. Instead of shutting them down, I tap into their excitement to co-create an achievable roadmap. First, I ask them to imagine the ripple effects of their goals—not just success, but sustainability. Then, I reverse-engineer their ambitions into measurable milestones, blending ambition with pragmatism. It’s not about “lowering the bar,” but showing how smaller, intentional wins compound into the big picture. This approach keeps their fire alive while anchoring it to reality. Unrealistic? Maybe. Impossible? Not when aligned with meaningful progress.

Cuando un cliente llega con objetivos poco realistas, mi enfoque es aterrizarlos comparando su situación actual con otros clientes del mismo rubro. Analizo sus métricas pasadas y las tendencias del mercado, lo que me permite establecer hitos incrementales y factibles. También incluyo métricas de tiempo reales, mostrando cuánto tardaron otros en alcanzar resultados similares. Esto no solo ajusta las expectativas, sino que crea un plan sólido y motivador basado en datos y experiencia.