NewCom Horizons

✨ Celebrating the spirit of the season with the incredible NewCom Horizons team! 🎄 Our Christmas gathering isn’t just about festive cheer—it’s about taking a moment to appreciate what truly matters: teamwork, gratitude, and connection. This time of year reminds us of the values we live by, both in our work and beyond: collaboration, kindness, and the joy of shared achievements. We’re grateful for the dedication and energy each member of our global team brings every day, making NewCom Horizons a dynamic, creative, and inspiring place to grow together. Here’s to celebrating successes, fostering connections, and building an even brighter future in the coming year! Happy holidays from all of us to all of you. Let’s make 2025 even more remarkable! 🎉 #TeamworkMakesTheDreamWork #HolidaySpirit #NewComHorizons Mario Diez Maddy Park Malele Sanz Marcela Vélez Amelia Quevedo

DOOH: Driving the Next Wave of Omnichannel Innovation The future of Digital Out-of-Home (DOOH) advertising is undergoing a transformative shift, emerging as a central pillar in omnichannel marketing strategies. By blending mass reach with precise audience targeting, DOOH offers brands unparalleled opportunities to create measurable, high-impact campaigns that integrate seamlessly with other digital channels. Innovations like programmatic buying and artificial intelligence are redefining how campaigns are planned and executed. These tools enable real-time optimization, contextually relevant content, and streamlined execution, making DOOH an indispensable video and engagement channel. As consumers move fluidly between physical and digital spaces, DOOH is increasingly prioritized for its ability to amplify brand presence in a truly interconnected marketing ecosystem. Globally, DOOH is expanding rapidly. While the U.S. remains a hub of innovation, markets such as APAC and Latin America are gaining traction, driven by urbanization and infrastructure investments. These regions present immense potential for advertisers seeking to tap into dynamic, high-growth environments. At NewCom Horizons, we recognize the power of this evolution. By harnessing DOOH’s versatility, we help brands navigate the complexities of global marketing, delivering impactful, sustainable, and omnichannel solutions that resonate with audiences everywhere. #DOOHFuture #OmnichannelAdvertising #GlobalGrowth

Expanding into new markets is essential for brand growth, but success often hinges on one key factor: cultural adaptation. Brands that understand and respect local cultures can forge deeper connections with their target audiences, driving greater engagement and loyalty. At NewCom Horizons, we specialize in helping brands seamlessly integrate into new environments by tailoring their communication strategies to align with local cultural nuances. From legal compliance to brand consistency, our expertise ensures your brand remains relevant and resonates globally. The result? Culturally attuned campaigns that not only meet market-specific needs but also amplify your brand’s impact. Let us help you navigate these complexities and ensure your brand thrives in any market. At NewCom Horizons, we bring you closer to your audience, wherever they are, and make it happen. #BrandCommunication #GlobalMarketing #CulturalAdaptation #NewMarkets #NewComHorizons

Following our participation in the Mind The (Culture) Gap! Tribe Global  event in London, we are more excited than ever to be part of this important global network.   This alliance allows us to expand our global media coverage, while strengthening international connections in a meaningful way. Being in London reaffirmed our commitment to broadening our worldwide reach, opening new opportunities for collaboration with strategic partners, knowledge exchange, and delivering innovative solutions across different regions.   We are enthusiastic about the future and the countless opportunities this network provides, allowing us to continue growing and enhancing our service capabilities in an increasingly dynamic and competitive global landscape.   #GlobalMediaCoverage #StrategicPartnerships #InnovationInAction #GlobalGrowth

We’re excited to be attending the Mind The (Culture) Gap! event in London, part of the 2024 Global Meeting happening right now, from September 25 to 26! This incredible gathering brings together experts, specialists, Tribe Global Members, and Partners from across the globe. Over these days, we’re experiencing top-tier speakers, engaging group discussions, and high-impact panel sessions. Key topics being covered include strategies for attracting new talent in today’s evolving workforce landscape, integrating commerciality into agency culture, navigating the new age of working, and improving client retention. At NewCom Horizons, we’re thrilled to be part of this event, which is not only providing valuable insights but also strengthening our relationships within the global community. We’re looking forward to the upcoming sessions and networking opportunities throughout this inspiring and impactful event! #GlobalNetworking #WorkplaceInnovation #CultureAndLeadership

Recently, the NewCom Horizons team visited Berlin. During our 24-hour visit, we had the opportunity to meet with some of our key partners, all leaders in their fields. In these focused discussions, we explored new business opportunities and strategies, gaining valuable insights into the latest trends in media and advertising. Though brief, the visit was highly productive, providing us with fresh, cutting-edge ideas to bring to our international clients. This whirlwind trip allowed us to strengthen relationships and exchange forward-thinking concepts, keeping us at the forefront of innovation in the ever-evolving media landscape. The achievements and opportunities on the horizon are a testament to the collective effort and shared vision of the entire team. We sincerely thank all our partners and clients for their continued support and trust in NewCom Horizons. #BusinessExpansion #Networking #MediaInnovation #NewComHorizons

Programmatic advertising continues to transform the digital marketing landscape, and attending the webinar "How Programmatic Advertising Powers Digital Experiences in Out-of-Home" last Thursday, September 12, 2024, was an invaluable opportunity to explore how this technology is revolutionizing DOOH. During the session, we delved into how programmatic advertising not only amplifies campaign reach but also personalizes experiences in real time, maximizing its impact across diverse physical environments, from shopping malls to taxis and gas stations. Additionally, we discussed how to effectively use DOOH to capture the public’s attention at key moments, leveraging the right context to reinforce a brand’s message. At NewCom Horizons, we are very excited about the opportunities DOOH offers our clients across various business sectors, in international markets on every continent. This webinar confirmed that this technology not only enhances brand recall but also enables a deeper and more meaningful connection with the target audience. The strategies shared, along with best practices discussed, underscore DOOH’s ability to transform the advertising landscape, providing brands with powerful tools to create impactful and highly relevant ads. Many thanks to StackAdapt for this valuable space to discuss the promising future of digital out-of-home advertising. #ProgrammaticAdvertising #DOOH #DigitalTransformation __________ La publicidad programática sigue transformando el panorama del marketing digital, y asistir al webinar "Cómo la publicidad programática potencia experiencias digitales en Out-of-Home", celebrado el pasado jueves, 12 de septiembre de 2024, fue una oportunidad invaluable para explorar cómo esta tecnología está revolucionando el DOOH. Durante la sesión, se abordó en profundidad cómo la publicidad programática no solo amplifica el alcance de las campañas, sino que personaliza experiencias en tiempo real, maximizando su impacto en entornos físicos diversos, desde centros comerciales hasta taxis y gasolineras. Además, se discutió cómo utilizar el DOOH para captar la atención del público de manera efectiva en momentos clave, aprovechando el contexto adecuado para reforzar el mensaje de la marca. En NewCom Horizons, estamos muy entusiasmados por las oportunidades que el DOOH ofrece a las marcas. Este webinar confirmó que esta tecnología no solo refuerza el recuerdo de marca, sino que también permite una conexión más profunda y significativa con el público destinatario. Las estrategias compartidas, junto con las mejores prácticas discutidas, subrayan la capacidad del DOOH para transformar el panorama publicitario, proporcionando a las marcas herramientas poderosas para crear anuncios impactantes y altamente relevantes. Agradecemos a @Stackadapt por este espacio de discusión sobre el futuro prometedor de la publicidad exterior digital. #PublicidadProgramática #DOOH #TransformaciónDigital

🌐 Medios en China: Innovación y Crecimiento Digital Imparable En el dinámico panorama global de medios, China se ha consolidado como un gigante con un mercado valorado en 241 mil millones de dólares en 2023. Con un crecimiento anual compuesto del 6.1% proyectado hasta 2027, el país ocupa el segundo lugar a nivel mundial, solo detrás de Estados Unidos. Lo que resulta fascinante es la rápida transición hacia lo digital, impulsada por el aumento del consumo de datos, que se espera crezca un 26% anual hasta 2026, y la fuerte presencia de las redes sociales. Este cambio ha eclipsado a los medios tradicionales, como los periódicos y revistas, cuya circulación ha disminuido, mientras que los consumidores se inclinan cada vez más por plataformas interactivas y contenidos a la carta. 🎧 Un nuevo horizonte para el entretenimiento Los servicios de streaming de audio están experimentando un boom, mientras que el video bajo demanda y los videojuegos siguen siendo pilares clave de entretenimiento. No solo hablamos de entretenimiento, sino también de un cambio en la forma en que las marcas y anunciantes llegan a sus audiencias. Hoy, más del 50% del gasto publicitario se destina a plataformas digitales, testimonio del poder de lo digital en el mercado chino. Si están buscando expertos locales que te ayuden a superar las diferencias culturales o romper la barrera del idioma, en NewCom Horizons te guiamos a través del mercado para que alcances los mejores resultados. ¡Contáctanos y juntos maximizaremos tus oportunidades en este vibrante mercado! ______ 🌐 Media in China: Unstoppable Innovation and Digital Growth In the dynamic global media landscape, China has emerged as a powerhouse with a market valued at $241 billion in 2023. With a projected annual growth rate of 6.1% until 2027, the country stands as the second-largest media market globally, right behind the United States. What’s particularly fascinating is the rapid shift toward digital platforms, driven by a surge in data consumption, expected to grow 26% annually through 2026, and the rising dominance of social media. This shift has overshadowed traditional media like newspapers and magazines, which have seen a decline in circulation, as consumers increasingly turn to interactive platforms and on-demand content. Audio streaming services are booming, while video-on-demand and gaming remain key pillars of entertainment. This is not just a shift in entertainment consumption, but also a transformation in how brands and advertisers connect with their audiences. Today, over 50% of ad spending is directed toward digital platforms, showcasing the growing influence of digital media in China.

At NewCom Horizons  , we proudly offer Brand Lift as a comprehensive tool to measure the impact of your advertising across multiple platforms. Whether it’s video, display, or social media, Brand Lift provides you with deep insights into how your audience perceives your brand, allowing you to optimize your campaigns across various channels. With Brand Lift, you move beyond traditional metrics like clicks and views. Instead, you gain a true understanding of your ads’ effectiveness by measuring key factors such as ad recall, brand awareness, and brand consideration. This holistic approach enables you to see whether your audience remembers your brand, recognizes it, or considers purchasing your products, regardless of the platform. Our detailed feedback and sampling methods empower you to adjust your marketing strategies in real-time, ensuring your campaigns deliver impactful results on every channel. Trust NewCom Horizons to elevate your multi-channel marketing with Brand Lift. #DigitalMarketing #BrandLift #NewComHorizons

NewCom Horizons   leverages the power of programmatic audio advertising to deliver personalized messages that connect with audiences in real-time. By using data-driven insights, we ensure that our 15-30 second ads reach the right people at the right moments, driving engagement and action. Globally, digital audio is gaining traction, with nearly 55% of audio time spent on digital platforms this year. Four out of ten working-age internet users worldwide now stream music weekly, while 21.2% regularly listen to podcasts. With digital audio ad spend expected to reach more than $9.3 billion globally in 2024, the shift toward programmatic audio is offering brands more targeted and effective ways to engage their audiences. Audio advertising’s unique ability to reach people wherever they are—at home, on the go, or during everyday activities—makes it an essential tool in any marketing strategy. At Newcom Horizons, we integrate audio ads into our daily campaigns to amplify brand awareness and drive meaningful results. #DigitalMarketing #ProgrammaticAds #AudioAdvertising #NewcomHorizons #PodcastAds #SmartSpeakers #GlobalReach #Streaming #TargetedMarketing #VoiceAdvertising #DigitalStrategy #BrandAwareness #MarketingInnovation