Direct Affinity CX

We’re #hiring a new Internal Client Manager at our Runcorn HQ. If you're passionate about delivering great customer service and looking for a friendly, supportive working environment, do think about applying.

On Friday, we pedalled from 9am to 7pm to raise money for Halton Haven Hospice in Runcorn and the Alzheimer's Society. So far, we've raised a huge £477, which Direct Affinity CX will match. There's still time to donate if you can spare a few pounds for these two incredible causes: https://lnkd.in/e29Uwy6W

The skilled Direct Affinity CX contact centre agents bring energy, knowledge and professionalism to every interaction. From sales events to aftersales support, enquiry qualification to customer satisfaction surveys, we’re committed to making every interaction matter. In November, our team achieved impressive results: 31,664 inbound calls with 1,117 hours of engaging conversations 319,344 outbound calls, totalling 4,170 hours of outreach That’s a combined 5,287 hours of meaningful customer connections! Well done, everyone involved.

We’re Officially Great Place to Work® Certified! We are thrilled to share that Direct Affinity CX has achieved the prestigious Great Place to Work® Certification™! This recognition is especially meaningful because it’s based entirely on feedback from our incredible team here in Runcorn. An amazing 96% said Direct Affinity CX is a great place to work – significantly above the UK average of 54%. This achievement is a reflection of the culture we’ve built together – one that prioritises safety, support and a genuine sense of belonging. Thank you to everyone who makes Direct Affinity CX such an exceptional workplace. 

We’re pedalling for a purpose! 🚴♂️ On December 13th, the team at Direct Affinity CX is hosting a charity bike-a-thon to support two incredible causes: Halton Haven Hospice in Runcorn and the Alzheimer's Society. From 9am to 7pm, we’ll keep a stationary bike spinning in the office to raise funds and make a difference! Every donation will go directly to Halton Haven Hospice, providing compassionate care for those with life-limiting illnesses. Plus, Direct Affinity CX will match donations to support the Alzheimer’s Society in their fight for a world without dementia. Help us go the extra mile - sponsor us today and turn pedal power into life-changing support for these amazing charities: https://lnkd.in/e29Uwy6W

Lets talk Mental Health 💭 Creating a culture and environment that everyone feels safe and happy in, is so important for me, and everyone at Direct Affinity CX. We know that every individual has their own challenges and life isn't always plain sailing; that's why we've taken another step to support and empower our colleagues further. I'm so pleased to say that this week we have had 5 of our wonderful UK team qualify as Level 2 Mental Heath First Aiders - providing them with the skills to be able to offer support and a friendly ear to everyone else in the team. A big thanks to Joanne Wells for training our team up ✨

We're definitely feeling the holiday spirit at Direct Affinity CX! This first week of December isn't over and already our Head of Operations, Lottie Roberts, has lead the way with decorating the tree, getting creative with gingerbread houses, and icing biscuits. Yes, we're an office with a very sweet tooth! P.S. We don't have a dress code but are tempted to introduce one after seeing Lottie matching our CX branding. What do you think?

We're thrilled to announce that Direct Affinity CX has joined the Automotive 30% Club. This initiative, founded by Julia Muir, is dedicated to achieving at least 30% of leadership roles in member organisations filled by women by 2030. For us, this is more than a pledge - it's a commitment to fostering inclusive leadership and unlocking the full potential of diverse perspectives. Led by our CEO, Phil Williams, with Head of Operations, Lottie Roberts, playing a key role in shaping our strategy, we are proud to champion gender balance and innovation in the automotive industry. Read the full update from Phil, and join us in supporting a more inclusive, forward-thinking future: https://lnkd.in/eqjMsZfK

I am delighted to announce that Paul Flood and Lottie Roberts have accepted an invitation to become main board members of Direct Affinity CX, having both already served as part of the Senior Leadership Team. Paul has led and continues to lead our technological transformations, putting us at the forefront of the provision of real life applications of AI for our clients. He has decades of experience in software development and brings seasoned analytical expertise as well as a passion and drive for advancement to the senior table. Lottie’s role in the company has evolved over the years, from gaining firsthand experience in various departments to now overseeing complex projects and operational processes. She leads with passion and humility, and she brings new and modern thinking to critical business issues. As we face shifting consumer expectations, rapid technological advancements and a need for greater sustainability, the old ways of thinking will no longer suffice. We need leaders who can innovate and adapt, and Lottie and Paul will be at the forefront of how our business meets the growth expectations and challenges that we have ahead of us. Please join me in congratulating both of them. It is fully deserved on both accounts. Phil Williams CEO, Direct Affinity CX

Don't forget to register for tomorrow's Automotive Management (AM) webinar featuring Direct Affinity CX CTO, Paul Flood. Not only will the annual AM100 countdown be unveiled, the expert panel will be discussing what's ahead for the industry. You won't want to miss it.