En tant que motion designer et technicien vidéo mapping 2D/3D, je jongle souvent avec les exigences de temps sans sacrifier la qualité. Après une brève expérience en TV, mon parcours enrichi par le dessin et la musique, m'a permis de structurer une approche unique pour optimiser la création. Voici 3 de mes secrets : 1- Travailler du Général au Particulier : Inspiré du dessin, je commence par structurer l'ensemble avant de peaufiner les détails. 2- Créer un workflow : En TV j'ai appris à industrialiser les processus pour gagner en efficacité. 3- Réaliser des projets pilotes : Comme en musique, l’improvisation ne s’improvise pas vraiment, elle repose sur des patterns et des structures qu'il faut découvrir en s'entraînant.

Punto de interés. El tema Debe ser lo más económico posible. Que no le falte ningún punto importante a tratar, pero que exactamente no tenga nada de más. Adiós a la "paja", a las formas rebuscadas y a los recursos innecesarios, así sean animaciones, cortes rápidos de imagen o gráficos que no aporten a la idea central. Jerarquizar: Definir cuál es la idea principal y desarrollarla con el mínimo posible de ideas complementarias. Yo controlo el tiempo. La brevedad es una enfermedad de nuestro tiempo, y la regla general de las redes sociales. Pero hay que ocupar el tiempo que sea necesario para comunicar completa y correctamente nuestra idea. Claro, el menor tiempo posible será lo óptimo, pero no en sacrificio de las ideas clave a exponer.

Define Core Message: Clearly identify the central theme or message of the story to focus efforts and streamline content. Create a Tight Script: Develop a concise script that emphasizes key points, ensuring every line serves the story effectively. Utilize Visual Storytelling: Leverage visuals, graphics, and B-roll to convey information quickly and enhance emotional impact. Prioritize Key Scenes: Identify and focus on the most crucial scenes that drive the narrative forward, ensuring they are well-executed. Embrace Editing Efficiency: Use efficient editing techniques and tools to enhance pacing while maintaining narrative clarity and depth.

In the past some of my best work was forged out time constraints. For example British Heart Foundation were doing a campaign for “Stop Smoking” within the Asian community due their more susceptibility and vulnerability of slipping through the net of regular English language advertising campaigns of awareness and health warnings! A company that had procured the tender had all of the elements in place but did not have an editor. So I stepped in, understood Urdu, understood how to edit… a perfect match… with one catch! They needed the entire advert to be edited and coloured within 48hrs… I literally took my editing device, drove to their London-based office and literally slept underneath their desk to do it on time! It was a success!!!

In my eyes the whole point of a video production is to deliver great storytelling. This understanding leads to prioritizing the creative process- concept script and tone of voice. This is followed by careful planning of the rest of the production. What does it means practically? For example: 2 weeks creative pre-production 1 day shooting 1 week editing Keeping in mind that nothing beats a good story allows you to build you schedule accordingly. This is extra true when working with a client that need to stay in the loop.

I create my own schedule of priorities for my video projects. First of all, we need to consider which elements to put forward and which are unnecessary and waste our time. This first step allows us to concentrate on the most important aspects of our projects. It's worth noting that depth and quality are intrinsically linked, because working on an in-depth narrative beforehand will enable us to deliver the best possible video quality. In conclusion, we need to think about the essential priorities when time constraints are imposed on us.

To maintain storytelling quality under tight deadlines, I focus on planning, clarity, and adaptability. By defining the story’s core message early, I prioritize essential scenes and use efficient tools to streamline production. This way, I can deliver impactful stories without sacrificing depth, even with time constraints!

I focus on prioritizing the core message early on, so every shot and edit serves the story directly. Streamlining the pre-production process and working with a tight shot list helps keep things efficient without sacrificing quality. Sometimes less is more when it comes to impactful storytelling.

The first important thing that comes to my mind is: "never fear to fail". It's necessary for the rest of my explanation. As video producers, we all have some presets for both pre-production procedure and post-production. These mind presets specially come in handy when there is a time constraint. But there comes some times that we find ourselves unarmed when faced with a whole new challenge. When those challenges are dealt with the artistic side of our passion, it could take as much time as it need! Even Beethoven spent 5 years on his fifth Symphony! But money should be earned fast! Create, test, enhance, and master your presets (mental or actual) when doing your art and passion, and use them when dealing with clients.