¿Cómo gestionas las expectativas de los influencers cuando te enfrentas a cambios inesperados en el cronograma de la campaña?

When project timelines shift, it's crucial to engage with your network of influencers with clarity and promptness. Open communication is the cornerstone of trust and collaboration. By explaining the reasons for changes in plans, you demonstrate respect for the commitments and contributions of your influencers. This approach not only maintains trust but also empowers influencers to realign their strategies with minimal disruption, ensuring a continued strong engagement with their audience. Timely and transparent communication can transform challenges into opportunities for growth and strengthened partnerships.

Imagine this: your influencer campaign is set to launch tomorrow, but a shipping delay means the products won’t arrive for another week. Instead of letting this setback derail your campaign, turn it into an opportunity. Contact the influencer and suggest they create a “sneak peek” video sharing their excitement and anticipation for the product’s arrival. They can engage their audience with questions like, “What do you think the product is?” or “How would you use it first?” This keeps the influencer active and builds hype, turning a delay into a buzz-worthy teaser that amplifies the eventual launch.

As an airline, we often have to implement content pauses across paid and social. We extend this to influencers to protect them from negative sentiment, or a tone deaf piece of creative. As it applies to organic content, we keep communication open and work around their availability for a reschedule. As it applies to paid social, we keep influencers updated on content pauses and update them once their content resumes. In general, our partners trust we honor our paid usage terms, but we do our best to track paid flighting for their reference.

Influencers should be a part of the conversation as they are loaning their brand to you. If there's a change in timeline, ensure its communicated well. They will work with you in that.

Eu diria que gerenciar expectativas dos criadores é um ponto crucial na gestão de influência. Algumas dicas importantes que uso com meu time : 1. Nunca pedir cotação antes de ter feito a etapa de matching e validação com cliente, prefira usar estimativas de valores baseados no mercado e apenas seguir para cotação e negociação, uma vez já aprovado o nome com o cliente. Se a mudança da campanha acontecer após a contratação, ai sim o primeiro passo é alinhar o mais rapidamente possível com o creator, de forma transparente, dando as razões do cliente para a mudança. Quanto mais engajado na situação o creators estiver, melhor fluirá a cocriação da solução.

1. Inform promptly about changes 2. Explain reasons behind adjustments 3. Provide support for adapting to changes 4. Set expectations early about potential changes Key benefits of early expectation setting: - Establishes open communication - Shows industry understanding - Helps influencers manage commitments - Reduces frustration if changes occur - Strengthens brand-influencer relationships

To manage influencer expectations during unexpected campaign timeline changes, start with prompt, transparent communication—inform them of the situation and the reasons behind the delay. Reassure them by outlining a revised plan with clear, realistic deadlines. Emphasize your commitment to their success, offering flexibility in deliverables or creative direction as compensation for the disruption. Maintain an open dialogue, inviting their input on the new timeline. By addressing concerns proactively and collaboratively, you can manage expectations effectively while keeping the partnership strong and focused on achieving the campaign's goals.

As an Indian social media manager, managing influencer expectations during unexpected campaign timeline changes requires clear and proactive communication. Start by informing the influencer promptly about the change, explaining the reason behind it. Offer alternative timelines or adjustments that align with their availability and maintain transparency about any potential impacts on the campaign’s goals. Showing empathy towards their situation and flexibility in renegotiating terms fosters trust. Always appreciate their understanding and cooperation, reinforcing a positive working relationship for future collaborations. Keeping open lines of communication ensures a smooth resolution despite challenges.

Given that influencers play a crucial role in the campaign, it's essential to keep them informed about any changes to the timeline. Effective communication helps them adjust and remain engaged with the project.

When unexpected changes happen in a campaign timeline, clear communication is key. Reach out to the influencers ASAP to explain what’s going on and why. Be transparent—let them in on the situation, so they understand it’s not just a random delay. Show that you appreciate their flexibility and the work they’ve already put in. Keep them in the loop with regular updates, and make sure to thank them for rolling with the punches.

When campaign timelines change unexpectedly, it's important to adjust the influencer's contract to ensure a smooth collaboration. For example, renegotiating payment terms, such as adjusting the payment schedule when the campaign is delayed. This could involve changing from paying the influencer 50% upfront and 50% upon completion to paying 25% upfront, 25% at the midpoint, and 50% upon completion. Additionally, updating deadlines and schedules, reassessing the scope of work, adding flexibility clauses, ensuring clear communication, and documenting all changes are essential to fostering a positive and collaborative relationship with your influencers. I hope this helps.

Contracts with influencers should ideally reflect the flexibility that is needed along the way. Campaigns are very likely to be optimized, for several reasons, so it could be wise to anticipate this right from the moment influencers are involved.

When campaign timelines change unexpectedly, promptly adjust contractual agreements with influencers to reflect new deadlines and deliverables, potentially including compensation adjustments. Ensuring the contract accounts for the influencer's schedule and commitments helps maintain fairness and clarity, preventing misunderstandings and setting transparent expectations for both parties.

When unexpected changes arise, step up with extra support. Whether it’s offering fresh resources or being available for a quick chat, showing you're there for the influencer makes them feel valued and keeps the campaign momentum strong.

When unexpected changes affect campaign timelines, actively support your influencers by providing additional creative assets, content, or availability for discussions. This approach helps maintain their motivation and ensures they have the necessary resources to effectively promote your brand, reinforcing their value and fostering a strong, collaborative relationship.

Remember, the influencer's content calendar and posting schedule is just as important as the brand's one. So make sure to consult with the influencer and take into consideration their scheduling challenges or obligations too when changing a previously agreed campaign timeline.

Entenda que cada mudança, pode ser uma nova negociação. Logo, as mesmas técnicas devem ser utilizadas, sendo a principal delas na minha opinião, a etapa de ouvir e entender as demandas e necessidades do outro lado. E depois disso a etapa de cocriar uma solução viável para ambas as partes, flexibilizando entregas, prazos e apoiando no que for possível. Nessa etapa de cocriação, é muito importante abrir o leque de opções, podendo avaliar as redes de entrega, os formatos e até mesmo o cronograma.

Being flexible is crucial when managing influencer expectations during unexpected timeline changes. Stay open to adjustments, whether it’s rescheduling content or tweaking strategies. This flexibility shows your commitment to collaboration and helps maintain a strong, cooperative relationship with the influencer.

Maintain regular communication with influencers, providing updates as soon as new information emerges. Even without changes, consistent check-ins reassure them of their importance in the campaign and keep everyone aligned on progress and expectations. This approach helps sustain a positive and collaborative relationship.