¿Cómo mantienes tu marca personal a lo largo del tiempo?

Introspect, inspect and take action. Know your SWOT, analyze engagement and know how people perceive you. Write down what’s your goal? What kind of image you wanna build. If it aligns, keep going or else rectify yoir strategy

Speaking from my experience as a personal branding strategist, I once guided a client who was unaware of the misalignment between his perceived and desired image. We started with a personal SWOT analysis, which was an eye-opener for him. Additionally, we reached out to his network, collecting valuable feedback about his professional persona. The process illuminated his brand's strengths, exposed areas for improvement, and unveiled unknown opportunities. This holistic approach of internal assessment and external perspectives not only realigned his personal brand with his objectives but also enhanced his credibility and value proposition significantly. This underscores the vitality of personal brand maintenance.

I've got a slightly less strategic answer to this question. 🌶️ Be yourself 🌶️ Be active 🌶️ Be aware Skeptics of personal branding argue that it is contrived & inauthentic, so if you are simply focused on being yourself, sharing your thoughts, & being aware of how those thoughts engage your audience, you'll be able to counter that offensive. Being yourself is the purist form of having a personal brand because it isn't strategic, it's authentic & real. Being active means putting your thoughts out there on a regular basis. Short thoughts, long thoughts, & all in between. Being aware means paying attention to how they resonate & what's resonating around you. Don't overthink it... Your personal brand = your thoughts online.

First things first, how do YOU feel about your personal brand. Are YOU getting the visibility and results you desire? Do people understand who are you, what you do and you’re seeing results online and offline? Before I wonder what everyone else thinks, my personal brand is about ME.

Peering through the looking glass of self-awareness, your personal brand unveils its multidimensional essence, revealing the potential for growth and the artistry of self-evolution in your quest to paint an authentic and impactful narrative on the canvas of life.

Most people never consider evaluating and refining their Personal Brand to move them forward to their goals. Instead they just create a chronological dump of everything they have done, adding to it as it goes, and then expecting others to sort their brand out. This approach is what I refer to as Personal Blanding™: the intentional or inadvertent act of demarketing or making oneself appear generic, limited or no value add that ultimately may negatively impact opportunities or careers and allows others to overlook potential. An audit is the first step in turning your Personal Blanding™ into Personal Branding. Go Grand, Never Bland, Brand to Land & #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding™

By understanding how others perceive you and leveraging their feedback, you can strategically enhance your personal brand, ensuring it aligns with your goals and maximizes your impact and opportunities.

Feedback is a powerful way of understanding how are you being perceived by those who need to find you relevant and compelling. Take feedback as information that indicates what you have to work on to build the brand you desire or that you are doing everything in the order you should to leave the legacy you want. How we respond and react to feedback is where we create opportunities for our personal brand.

You are your own company, and your brand should say as much. Amidst the chaos of daily life, it's easy to lose sight of this mission. However, building a powerful brand necessitates persistence and regular check-ins. As we grow and acquire new skills, our work interests may shift, and it's essential to stay aware of these changes and adapt our brand accordingly. The iterative process can be an enriching experience when embraced as an opportunity to enhance one's personal journey in life.

Your personal brand is defined by you constantly. Your mission/purpose. It is your way of interacting with the world. What do your actions say about you? How do you carry yourself, react to situations? You maintain your brand through consistency. A SWOT analysis is a team, not an individual activity. To assess your personal brand is difficult, because we often can't see ourselves objectively. But if you listen carefully to reactions from others, you will be able to understand what you can do to maintain or improve it over time.

While updating and optimizing personal brand assets can be beneficial, placing too much emphasis on online presence might overshadow the importance of genuine human connections and face-to-face interactions, which can also significantly contribute to personal branding and reputation-building.

As a virtuoso of personal branding, orchestrating a symphony of coherent and captivating brand assets amplifies your unique voice, resonating harmoniously with the world, and drawing admirers to your crescendo of achievements.

You’re leaving money on the table if you’re not updating your personal brand With time we keep evolving & achieving more but people can only see what we show, right Hence, showcase all your achievements big or small, old or new! Keep them updated

Once you determine what you want to be known for you need to finetune and update all your brand assets. - resume, website, blog, linkedin and social media accounts are your best assets to get started. You want to ask yourself what do people see when they google your name? Polish up all your brand assets and become intentional about creating more content to increase your reach organically

I always recommend to our clients to update their profile once a quarter to prevent profile fatigue and to test different offers and messaging.

This is very important. Our personal brands live online primarily and the platforms on which we feature them provide many different creative ways to put our brand on display. The more seriously to take the presentation of your personal brand to those who see it, the better impression you’re going to have. Invest in doing it right. The devil is in the details.

This is good advice. Just as any business must invest time & resources into how its brand is represented online, so, too, should we. Think about your online personal brand assets the same way you'd think about showing up to a job interview or a high profile, professional event. It's worth investing time, energy, and even money into your online image. Make your personal brand the online manifestation of your reputation. 🌶️ Collect recommendations 🌶️ Share your success stories 🌶️ Feature your accomplishments Ultimately you want to make your personal brand something that gives any inquiring minds a clear picture into who you are, how you think & communicate, and what you want to be known for. Don't skimp on the little details.

Think of your personal brand like it’s a travel journey with a backpack. You wouldn’t repeat the same places over and over, right? The same goes for your personal brand assets and channels. We are all evolving with time, so should your personal branding as well. Keep things fresh - update your LinkedIn, your website - keep up to date your social media bio or add new projects to your portfolio. Got a new award? A new skill? Share it as well! Not only as a post on LinkedIn, but update everywhere else. This not only keeps your brand vibrant but also shows you’re active, achieving, and growing. Remember, you are on a journey and your personal brand is a story that’s always unfolding. So, keep it engaging and up-to-date.

Your personal brand is your professional calling card, and LinkedIn is its critical ally. A client of mine, despite being accomplished, had a lackluster LinkedIn presence. Together, we revamped her profile with impactful headlines, current details, strategic keywords, and a regular content strategy. This transformation spotlighted her expertise, enhancing her online brand significantly.

Updating your personal brand assets and channels may not be the right next step. Deciphering what your unique value-adds are, that organizations are willing to pay for, that you do better than anyone else, and that move you to your goals, is the right next step. Then build out your personal brand assets and channels while being sure to avoid the contributing factors to Personal Blanding™, including but not limited to the overuse of buzzwords, adjectives, and claims of greatness with the lack of supportive media, written recommendations, lackluster engagement, and any measurable proof metrics. Go Grand, Never Bland, Brand to Land & #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding™

Your personal brand can only work for you when it is visible to others. For me, LinkedIn has been the best place to expand my network and establish my personal brand. You can join groups here on LinkedIn, as well as in other online communities. Take the opportunities that are presented to you to share your voice, such as podcasts, writing articles, and speaking on panels. Consider having your own website as well, to further solidify your personal brand and to showcase it to others.

Cultivating a constellation of connections, your personal brand emanates as a guiding star, illuminating pathways to knowledge, camaraderie, and growth. In the shared cosmos of collaboration and mentorship, your influence blossoms, leaving a celestial legacy in your niche or industry.

While expanding your network can be valuable, focusing solely on quantity and online interactions may lead to superficial connections and dilute the true impact of your personal brand. Instead, emphasizing deeper, meaningful relationships and building a reputation through consistent, high-quality work can be more effective in establishing genuine influence and authority.

Attend online & offline events. Offline events like conferences, summits, networking meetups are definitely a game changer and I can vouch for it! I’ve met so many fellow creators and most of them have now become good friends or founders who have referred my services or became a client!

"Networking Always Beats Not Working" Kevin D. Turner, Managing Partner with TNT Brand Strategist LLC. On a Mission to Eliminate Organizational & Personal Blanding™

Position yourself as a thought leader in your domain by consistently sharing valuable insights, industry trends, and expert opinions. You can achieve this through blog posts, articles, podcasts, or video content. Being a go-to source of information will increase your influence and draw more attention to your personal brand. Also look for opportunities to collaborate with other professionals or brands in your field. Partnering on projects, webinars, or events can introduce you to new audiences and expand your network. Additionally, attending industry-specific conferences and events allows you to meet industry leaders, make meaningful connections, and learn from experts in your field.

Investing in building relationships with your existing network and new connections is a vital part to personal branding. One of my favorite quotes by W.B. Yeats: “there are not strangers here, only friends you haven’t yet met” applies perfectly to the personal branding mindset. You never know what might happen when you meet someone new. And when you proactively seek out new connections, you can manifest your own serendipity in ways you can’t even imagine. That’s what makes online community so special, especially on LinkedIn. I always say: Linkedin is not a social media platform It’s a serendipity manifestation platform. Yes, it’s a cheesy mouthful but it’s true. Invest in building relationships here, amazing things will happen.

Growing your personal brand is all about making connections and building meaningful relationships. Get yourself out there and be part of industry webinars, lives and audio events and keep conversations with other pros who share your expertise. Find your tribe in online communities. It's about sharing your thoughts, asking the tough questions, and offering your know-how. Imagine teaming up with other experts to be on their podcast, starting a cool project, or mentoring someone who is just new to your industry. Every connection, every shared insight, every collaboration, it all helps to grow your brand, and build trust in your expertise. So, go on, get out there, and start building meaningful relationships!

"Stepping onto others' stages" is by far the simplest and quickest way to progress your reach. Whether you're attending, collaborating, or guesting, having the opportunity to acquire knowledge while simultaneously giving expertise and networking on the backs of someone else's network is the ultimate cheat code! Have a couple hundred followers, but someone else has an aligned mission with thousands in your target audience? Leave comments, connect, ask to guest or attend something they're hosting.

For my fellow introverts & "recovering introverts" like me, realize that you'll need to get comfortable with being uncomfortable (and enjoying wine or chocolate...at least that tends to help my discomfort). There are so many opportunities now to connect, network and influence, both online and off. Commit to finding and leveraging a minimum number of those opportunities weekly or monthly. Stretch yourself some. If making five connections in a week feels very comfortable, shoot for 7-10. And realize there is typically someone - possibly several people - just like you at events, in communities, etc: introverted, feeling awkward, out of place, wishing to be at home on their couch. Connect with those people who can be AMAZING!

Acknowledging the perpetual student within, your personal brand transforms into a dynamic fountain of knowledge, nurtured by the streams of learning and honed by the winds of innovation. As you quench your thirst for growth, your brand's radiance illuminates the path to success, drawing admirers to the ever-evolving tapestry of your expertise.

By developing a growth mindset and staying current with industry advancements, you can position yourself as a credible and valuable authority, making you more adaptable and better equipped to provide innovative solutions that meet the evolving needs of your audience or market.

This is why it’s so important to follow your fascination as part of building and maintaining your personal brand. Spend time doing, learning, and talking about things you love and you’ll start attracting people who feel the same way and want to connect with you. Strangers connecting over topics about which they are both passionate become fast friends and create plenty of opportunities together.

You have to build thought leadership to build a strong personal brand. So make sure you are learning and up to date with industry trends but also share your opinion on trending topics. Have a view point on matters in your niche. Create original well thought out content so people can also learn from you too

Growth hack? Keep up-skilling! Stay the best at what you do, keep up with trends, keep learning new things. Jump out of comfort zone more often

When it comes to your personal brand, think of it like being on a never-ending road trip. You always need new experiences and knowledge to fuel your journey. Sure, staying updated with the latest trends, innovations, and best practices in your field is like having the perfect roadmap. But how about discovering new routes? Try diving into captivating podcasts, eye-opening documentaries, or even virtual reality experiences related to your field. Consider participating in challenges that can put your skills to the test in a fun way. Think about sharing your expertise through webinars or mentoring, because teaching is also a form of learning. Each new adventure keeps your personal brand ready for the next exciting turn.

Personal growth and development are crucial for maintaining a strong personal brand. Stay updated with industry trends, emerging technologies, and new skills. Invest in continuous learning through courses, workshops, conferences, or certifications. Share your knowledge and expertise with others through content creation, such as writing articles, publishing blog posts, or giving presentations.

Continuous learning is crucial for staying adaptable and relevant in a fast-changing world. By constantly improving your skills and knowledge, you build credibility, stay ahead of trends, and position yourself as an expert. Keep learning, it’s the key to long-term growth and success.

As your personal brand unfurls its wings, soaring with purpose and resonance, its essence takes flight through a symphony of impactful storytelling and genuine connection. With each chord struck, your value resonates, weaving an enchanting narrative that leaves a lasting imprint on the hearts and minds of your target audience, fostering loyalty and admiration as you guide them towards their own triumphs.

Indeed, showcasing your value and impact is essential to building a strong personal brand. By consistently delivering valuable content and actively engaging with your audience, you can foster trust and loyalty, ultimately establishing yourself as a go-to authority and valuable resource in your niche or industry. This, in turn, will help you attract more opportunities and further enhance your personal brand's reputation and influence.

Create content consistently about the things you’re most passionate about and good things happen. If you treat LinkedIn as a cross between a journal and the water-cooler, you should be able to put content our daily that shows what you know how you think how you communicate What it might be like to work or partner with you. Those are all things that are outputs of an authentic personal brand and the only way to generate awareness about it is to put thoughts out for others to see. PEACE = SUCCESS here Patience Empathy Authenticity Consistency +Engagement ———————— S U C C E S S Create content and follow that formula and you will be in good shape.

You have to show your audience what value you bring to the table! Build authority through your personal brand. Show your work: Client case studies Testimonials Hacks Share Advices Give them resources to learn Motivate them!

Anyone who says that you shouldn't "brag about your accomplishments" has some sort of complex you should try like crazy to avoid catching. Being proud of your accomplishments is not "bragging," it's earned self-confidence and should be lauded, not criticized, because no one can vouch for you as well as you can, and no one will if you don't. Be proud of the things you accomplish. Be vocal about them. Have no shame.

Choose what platforms what work for you and focus on creating valuable content at least twice a week. Linkedin a great place to start. You can choose blogging, articles, posts, youtube videos, podcasts or short form videos. Whatever platform you choose remain consistent and show thought leadership. Engage with your followers and provide support. Leverage their feedback as social proof for your brand. Build a community through your content.

The difference between you and that less qualified person getting all of the opportunities and clients you want? They're talking about themselves and getting proof of work. Bragging about your accomplishments can feel ICK, but not when it's backed up with testimonies and facts! Quantifiables and contributing recommendations are the quickest way to showcasing your expertise. With every "win" you experience, ask for a recommendation on LinkedIn and/or add it to your Career Brag Book!

When it comes to your personal brand, think of it like you’re a traveler with a backpack. 🎒 You’re not just there to enjoy the journey, but to make a difference in the lives of people you meet on your way. How can you help them reach their goals, or just make their day a bit better? Creating and sharing content, expertise, insights, or unique perspective is one way to do it. Show them the real-world magic you’ve created with success stories, case studies, or hard-hitting metrics. Let’s not forget the power of a good chat - engage with your audience, answer their burning questions, give them support when they need it. It’s all about letting your value and impact shine brightly on your personal brand journey.

One of the ways to increase your value and showcase your influence is continuing to ask though provoking questions! You can design a series of questions to ask your audience as well as subject matter experts in your field. #twitterchats are a phenomenal conversation to showcase your #voice and your #value while continuing to increase your #visibility! #LeadLoudly #leadership #branding #voice #value #visibility

Regularly communicate and demonstrate your value and impact to your audience. Share success stories, case studies, and testimonials that highlight how you have made a positive difference in your field. Leverage social proof and showcase your expertise to establish yourself as a trusted authority.

Your Brand Is Your Calling Card Personal brands are the way others perceive who we are and what we stand for, so creating an intentional and conscious brand is essential. So consider your own core values and how you show up authentically within any community or space. Core values help us to define those intangible parts of ourselves that others align with, and that are authentic and unique to each of us. So when we intentionally build our brand to reflect these values, we show up authentically. If you are interested, we have a personal branding workbook that we can make available for download. Just send me your email via direct message and we’ll send it out to you.

Remember: No one knows your capabilities and what you have to offer if you don't talk about it, and if you aren't investing in yourself, no one else is going to. Spending all of your time making money for someone else? If you spent 30-60% of that time contributing to your personal development, you'd never have to worry about getting noticed, getting better paying opportunities, getting clients, or being heard.

Monitor and manage your online presence: Regularly monitor your online presence and reputation. Set up Google alerts to track mentions of your name or brand. Respond to any negative feedback or criticism professionally and constructively. Use privacy settings to control what information is publicly available about you.

Focus on up skilling and keep analysing past performance. I do quarterly analysis of my personal brand brand by evaluating the engagement rates I get on post. The headers that I am being searched on for on LinkedIn and the inbound opportunities I get in DMs.

I started creating content more intentionally here in January 2020. Since then, I've had the following serendipity manifest itself: 🌶️ Gained 33,000 followers 🌶️ Paid by Linkedin to be one of the first 100 members of their inaugural Creator Accelerator Program. 🌶️ Pivoted my career into brand marketing after being recruited by a company to "do for us what you've done for your personal brand." 🌶️ Been invited to visit Linkedin offices on two separate occasions. 🌶️ Built some incredibly meaningful relationships across the world with people I otherwise never would have known about. 🌶️ Launched my own Linkedin brand consultancy None of these things would be possible if I hadn't just started being myself, active, & aware here.