To ensure that a company's priorities keep pace with the rapid evolution of its objectives, it is essential to adopt an agile and adaptive approach. This involves regularly reviewing and updating strategic objectives, using a risk management framework to identify and respond to challenges, and clearly communicating changing priorities to all stakeholders. In addition, empowering teams to make decisions and fostering a culture of continuous learning and improvement are key to responding quickly to new opportunities. By focusing on people, establishing clear values and promoting flexible policies, companies can increase employee engagement and productivity, which in turn contributes to achieving their goals in a dynamic environment.