¿Cómo puede mantener a las partes interesadas satisfechas y leales?

It's worth remembering that communication is a two-way street. While keeping stakeholders informed is vital, listening to their insights and feedback is equally essential. Tailoring the conversation to individual stakeholder needs is not merely about providing updates or reports in their preferred format; it's about understanding their unique perspectives and responding thoughtfully. This responsive dialogue can transform stakeholder relationships from transactional interactions into collaborative partnerships, driving long-term loyalty and success.

Continuously reinforce your ‘why.’ Often when we get deep into a project we focus solely on communicating status and risks. However, reminding your stakeholders why this project was started to begin with, how our ideas may have shifted as we get more informed, and our intended outcomes ensures enduring focus when projects get challenging. This is important for all levels of stakeholders involved in the project. And as the saying goes, if you think it’s been said enough, say it one more time.

After having enjoyed ongoing trusting, value-centred strong stakeholder relationships both in the public and private sectors for almost two decades, I can share my learning (as a hobby writer and student of literature) like this: "Managing expectations and feedback isn't just a task; it's an ongoing narrative of creating collaborative value. It's a story where trust, dialogue, innovation, and celebration intertwine to craft experiences that elevate not just our business, but the relationships we build. In this narrative, everyone is a protagonist, contributing to a plot of shared triumphs and mutual growth."

In my experience of formulating and implementing successful strategies over last 15 years, I have observed [1] Building Trust with all stakeholders (customers, employees, vendors) plays an important role for successful strategy and for this you must be transparent, have open communication on the risks and opportunities in the current strategy, involve and empower them in decision making. [2] Celebrate success together when you achieve milestones as it will reinforce positive camaraderie. [3] Strategy is long term, thus view stakeholder relationships as long-term partnerships rather than short-term transactions. [4] Finally your strategy must have ESG commitments and follow strong business ethical practices.

To expect loyalty from stakeholders, express your loyalty to them first. Loyalty isn’t a freebie, one have to earn it. Start with yourself by asking how can I become loyal to my employees , my clients , my investors? What does it mean to be loyal, what is expected of me and what I’m prepared to commit myself to ?

Keeping stakeholders loyal isn't solely about transactions; it's about genuine human connection. The cornerstone of this connection lies in viewing stakeholders as real people—stripping away the labels and titles that often cloud our perceptions. Removing the labels from our minds is the first step to making anyone feel seen, heard, understood and empowered. Loyal people are people who, despite their position or title, are treated as equals. Listen to what their words are not saying, listen with your whole body, ask questions that invite personal perspectives, share a story from your personal life. Strong relationships are build on intimacy. Every interaction is an opportunity to fortify these bonds.