Opti Digital

Happy holidays from Opti Digital! 🎄 As we close out 2024, we want to take a moment to say thank you to all our partners, collaborators, and team members. Your trust and dedication have been key to making this year one of growth and success! 🌟 We wish you all a joyful holiday season, and we hope 2025 brings new opportunities, exciting challenges, and continued success for us all! Bonne année et bonne santé ! 🥂 #HappyHolidays #AdTech #LookingAhead

Success Story 📈 (En Français ci-dessous ⬇️) With 3 million users and 11.5 million page views annually, le11 has established itself as the go-to online platform for football enthusiasts in Hauts-de-France. We are proud to support Le11HDF in optimizing its advertising revenue while securing great Core Web Vitals scores and robust web performance. Since March 2024, thanks to our extensive A/B testing to achieve the perfect balance between profit and user experience, along with our tailored support, their revenue has increased by 80%. 🚀 Click here for more details 👇 https://bit.ly/3P0WS65 - Avec 3 millions d’utilisateurs et 11,5 millions de pages vues par an, le11 s’impose comme le média en ligne incontournable pour les passionnés de football des Hauts-de-France. Nous sommes fiers d’accompagner Le11HDF dans l’optimisation de ses revenus publicitaires tout en garantissant des scores Core Web Vitals exemplaires et une performance web robuste. Depuis mars 2024, grâce à nos nombreux A/B tests visant à trouver le juste équilibre entre revenus et expérience utilisateur, ainsi qu’à notre accompagnement sur mesure, leurs revenus ont augmenté de 80 %. 🚀 Par ici, pour plus de détails 👇 https://bit.ly/4glXI9u #AdTech #ProgrammaticAdvertising #CoreWebVitals #UX

Success Story 📈 (En Español abajo ⬇️) With more than 290 million MAU (monthly active users) worldwide, Webedia is now positioned in Spain as a leading player in the most important areas of entertainment. Due to the high traffic it generates, Webedia was looking to optimize its ad stack across all environments, including AMP, while maintaining a user-friendly experience. Opti Digital met Webedia’s needs with its innovative social display ad format, which is notable for its attractive design and ability to capture audience attention. This format boosted Webedia's programmatic revenue, with our bidder ranking 2nd and 3rd on Prebid, while providing precise reporting and effective discrepancy management for greater transparency in advertising revenue performance. For more details on this success story, download it here 👇:  https://bit.ly/4fsC0PM – Con más de 290 millones de usuarios activos mensuales (MAU) en todo el mundo, Webedia se posiciona actualmente en España como un jugador líder en las áreas más importantes del entretenimiento. Debido al alto volumen de tráfico que genera, Webedia buscaba optimizar su stack publicitario en todos los entornos, incluyendo AMP, pero también mantener una buena experiencia para el usuario. Opti Digital satisfizo las necesidades de Webedia con su innovador formato de anuncios sociales, que se destaca por su diseño atractivo y su capacidad para captar la atención de la audiencia. Este formato incrementó los ingresos programáticos de Webedia, con nuestro bidder ocupando el 2° y 3° lugar en Prebid, además de proporcionar informes precisos y una gestión eficaz de discrepancias para una mayor transparencia en el rendimiento de los ingresos publicitarios. Para más detalles sobre esta historia de éxito, descárgala aquí 👇:  https://bit.ly/49IshUi #ProgrammaticAdvertising #CaseStudy #UX #Revenue

What a month it's been! 🚀 Our CSO Sébastien Moutte, Publisher Development Director Nadia Rabhi, and Business Analyst Jean-César Comet have had the pleasure of attending Presse & Médias au Futur, Marketing Digital by Alliance Digitale, and the Minted Awards over the past few weeks. It has been fantastic being able to celebrate innovation and connect with many passionate professionals. It makes us look forward to the opportunities ahead! 🙌 Where will you see us next? Stay tuned! #Networking #AdTech #TechEvents

⭐ Our Publishers = Our Best Ambassadors ⭐ We’re excited to announce that Opti Digital has partnered with Webedia, the leading digital entertainment group in Spain! Founded in 2007, Webedia is now positioned in Spain as a leading player in the most important areas of entertainment, connecting with more than 290 million MAU (monthly active users) worldwide through premier sites like Xataka, 3DJuegos, and SensaCine. Webedia has chosen Opti Digital to optimize its programmatic revenue through an advertising format that reduces ad overexposure and improves campaign performance. The results have been notable, as Opti Digital's bidder stood between 2nd and 3rd place, once Amazon and Google are removed from the ranking. "In addition to increasing our revenue, Opti Digital has demonstrated great robustness and reliability." - Iñaki García-Hoz, Head of Programmatic and Adops at Webedia. Want to learn more about this format? Let's get in touch! https://bit.ly/3VC2OpF - ⭐ Nuestros Editores = Nuestros Mejores Embajadores ⭐ Nos enorgullece anunciar nuestra reciente asociación con Webedia, el grupo líder del entretenimiento digital en España. Fundada en 2007, Webedia se posiciona actualmente en España como player líder en las temáticas más importantes del mundo del entretenimiento, conectando con más de 290 millones de usuarios mensuales en todo el mundo a través de sitios como Xataka, 3DJuegos y SensaCine. Webedia eligió a Opti Digital para optimizar sus ingresos programáticos mediante un formato publicitario que reduce la sobreexposición de anuncios y mejora el rendimiento de las campañas publicitarias. Los resultados han sido notables, posicionando el bidder de Opti Digital entre la segunda y tercera posición, sacando del ranking a Amazon y Google. "Además de incrementar nuestros ingresos, Opti Digital ha demostrado una gran robustez y fiabilidad." - Iñaki García-Hoz, Director de Programática y Adops en Webedia. ¿Quieres saber más sobre este formato? ¡Ponte en contacto con nosotros! https://bit.ly/3VC2OpF #Webedia #AdTech #Partnership #AdMonetization

Success Story 📈 (En Français ci-dessous ⬇️) With over 2 million monthly visits, ABC BOURSE is one of the leading financial platforms in France, offering real-time stock market information and tools for investors. Seeking advertising optimizations and tailored support, they chose Opti Digital for our advanced technology and detailed analytics platform. Since November 2023, thanks to our Prebid technology and continuous support in identifying optimization opportunities, ABC BOURSE has increased its programmatic revenue by 10% and seen its eCPMs grow by 21%. For more details on this success story, download it here 👇: https://bit.ly/4f5ZWIJ – Avec plus de 2 millions de visites mensuelles, ABC BOURSE est l’une des principales références en France dans le domaine de la finance, offrant des informations boursières en temps réel et des outils pour les investisseurs. En quête d’optimisations publicitaires et d’un support sur-mesure, ils ont choisi Opti Digital pour notre technologie avancée et notre plateforme analytique détaillée. Depuis novembre 2023, grâce à notre technologie Prebid et à un accompagnement continu dans l'identification des opportunités d'optimisation, ABC BOURSE a augmenté ses revenus programmatiques de 10 % et a vu ses eCPMs progresser de 21 %. Vous voulez en savoir plus ? Téléchargez l'étude de cas complète ici 👇 : https://bit.ly/4fcgnD6 #AdTech #ProgrammaticAdvertising #RevenueOptimization #DataAnalytics

Our Predictions on Header Bidding 🔮 In the fourth and final installment of our header bidding series, we explore how emerging trends are having an impact on header bidding. 🖊️ Read our article and find out: - AI's role in better bids and fraud prevention. - Sharper targeting via real-time signals. - Adapting header bidding for popular formats. 🔗 Read the full article here: https://bit.ly/4ie2as6 #HeaderBidding #AdTech #DigitalAdvertising #FutureTech

Black Friday boosts eCPM by 36% 🚀 Black Friday continues to prove its significance, with global consumer spending rising to $74.4 billion (~€70.85 billion), a 5% increase from last year according to Salesforce. At Opti Digital, we saw a 36% increase in eCPM compared to November averages, demonstrating the power of strategic ad investments during peak periods. 💡 Read the full insights here: https://lnkd.in/di9_gBfs #BlackFriday #AdTech #MobileFirst

📚 At Opti Digital, we know to stay competitive in the AdTech industry requires dedication to continuous learning and an innovative spirit. As new technologies appear, trends emerge, and markets evolve, attending workshops — like the recent one hosted by Google — helps us remain at the forefront of the industry. 🚀 Opportunities like this one enhance our knowledge about industry needs and allow us to deliver even greater value to our partners! #AdTech #Innovation #Google

Header Bidding vs Real-Time Bidding (RTB) 💡 In the third installment of our header bidding series, we explore the relationship between header bidding and RTB, two essential components of programmatic advertising. 🖊️ Read our article and find out: - How header bidding enhances RTB to maximize revenue. - The role of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) in these processes. - How price floors can protect ad revenue. 🔗 Read the full article here: https://bit.ly/3Z92a3Z #HeaderBidding #RTB #AdTech #DigitalAdvertising